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Protein Chips

Pass

Protein Chips scores 66 out of 100, a Pass. Shoppers spend $375K a year here, search demand grew +67.0% this quarter, and returns run at 0.1% of orders.

Flapen Score
66
66 / 100
Top 5% of 419 Grocery niches · +14 vs the category median of 52
Market size
$375K/yr44K searches / yr
90-day growth
+67.0%search demand this quarter
Competition
44%top-5 click share · 8 brands · 28 sellers

Flapen Score

Protein Chips against its category

The dotted line is the Grocery average. Past it, Protein Chips is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Chips market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Protein Chips 44K times last year and spent an estimated $375K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun. Flapen scores it 66 out of 100, a Pass.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +67.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+67.0%
Conversion, latest week
9.2%
Market size, estimated
$375Ka year
Peak month
June2.2× the quietest month
Top search term
protein chips23K searches a year

02 · Price

A sale here is worth $93.06.

Listings sell for $93.06 on average, from $7.33 to $181.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $93.06 that is $9K to $23K a year per listing.

Average price
$93.06inside the $15 to $100 sweet spot
Price range
$7.33–$181.35
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$9K–$23K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #217 within Grocery. It carries 1,449 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
12.5%
Average rank
#217in Grocery
Average rating
4.29 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,449per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Protein Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$34K$45K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

28

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

2%

  • Quest71%
  • Soul Pantry14%
  • RiteBite Max Protein5%
  • laperva3%
  • Food Factor2%
  • Lite Bite2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Protein Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Protein Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein chips23K/yr
  • quest chips15K/yr
  • quest protein chips6K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Chips

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “الذوق العام”
100%of negative reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
0.1%of orders come back
“Misleading weight information”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Protein Chips questions

Answered from the same tracked data.