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Oil

Pass

Oil scores 66 out of 100, a Pass. Shoppers spend $1.5M a year here, demand is soft, at -10.5% this quarter, and returns run at 0.1% of orders.

Flapen Score
66
66 / 100
Top 5% of 419 Grocery niches · +14 vs the category median of 52
Market size
$1.5M/yr794K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
48%top-5 click share · 16 brands · 21 sellers

Flapen Score

Oil against its category

The dotted line is the Grocery average. Past it, Oil is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Oil 794K times last year and spent an estimated $1.5M. The top 5 brands take 72% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 794K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
794K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
7.7%
Market size, estimated
$1.5Ma year
Peak month
March1.6× the quietest month
Top search term
oil192K searches a year

02 · Price

A sale here is worth $24.17.

Listings sell for $24.17 on average, from $9.44 to $43.17. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $24.17 that is $24K to $30K a year per listing.

Average price
$24.17inside the $15 to $100 sweet spot
Price range
$9.44–$43.17
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
$24K–$30K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #17 within Grocery. It carries 284 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
91%
Out of stock, average day
6.2%
Average rank
#17in Grocery
Average rating
4.49 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
284per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$74K$148K$221K$295K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 83%

Open market

22%

  • Noor46%
  • Generic9%
  • Heart Light6%
  • FORTUNE6%
  • NOOR5%
  • Sun Vita5%

Demand

Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil192K/yr
  • cooking oil176K/yr
  • sunflower oil123K/yr
  • canola oil53K/yr
  • noor sunflower oil50K/yr
  • oil cooking26K/yr
  • زيت طعام21K/yr
  • noor oil20K/yr
  • زيت19K/yr
  • زيت عباد الشمس16K/yr

Reviews and returns

What reviews say buyers love and hate about Oil

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الفوائد الصحية الشاملة”
42%of negative reviews mention “تعليمات الطبخ”
0.1%of orders come back
“Smell is very bad when cooking”
A buyer, on “تعليمات الطبخ”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Oil questions

Answered from the same tracked data.