How competitive is the Oil niche on Amazon United Arab Emirates?

16 brands and 21 sellers compete in Oil on Amazon United Arab Emirates. The top 5 Oil products take 48% of clicks and its top 5 brands hold 72% of demand.

What do buyers complain about in Oil?

Oil buyers on Amazon United Arab Emirates complain most about تعليمات الطبخ, الذوق العام, يشم, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Oil niche?

Oil sells for $24.17 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $9.44–$43.17. The average incumbent carries 284 reviews — the moat a new listing must climb.

Oil

Oil shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 5% of 419 Grocery niches · +14 vs the category median of 52

This niche Category average · 419 niches

Is Oil profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Oil is a $1.5M/yr Amazon United Arab Emirates market (794K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 66/100.

Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.5% over the last 90 days and 7.7% of searches end in a purchase.

$1.5M

revenue / yr

Units sold / yr80K

Search volume / yr-10.5%794K

Conversion rate7.7%

Avg price$24.17

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 21

Top-5 product click share48%

Open market28%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Top Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Noor Sunflower Oil 5Litre

Price: $41.57
Rating: 4.6/5
Reviews: 703
Age: 7y ago

Noor Sunflower Oil 750ml

Price: $10.75
Rating: 4.4/5
Reviews: 299
Age: 7y ago

Noor Sunflower Oil 1.5Litre

Price: $18.31
Rating: 4.5/5
Reviews: 140
Age: 6y ago

Noor Frylite Light Frying Oil 1.5Litre

Price: $15.31
Rating: 4.5/5
Reviews: 192
Age: 6y ago

Sun Vita Cooking & Frying Oil 1.5 Litre

Price: $11.74
Rating: 4.4/5
Reviews: 138
Age: 6y ago

Newest

by launch date

Fortune Refined Sunflower Oil 5 Litres

Price: $42.27
Rating: 5.0/5
Reviews: 2
Age: 8mo ago

Nitra Premium Quality Vitamin A and D Cooking Oil 1.5 Litre

Price: $10.60
Rating: 4.7/5
Reviews: 5
Age: 11mo ago

Natures Choice Sunflower Oil 5l

Price: $33.57
Rating: 4.1/5
Reviews: 10
Age: 1y ago

Fortune Refined Sunflower Oil 1.5 Litre | Light & Healthy Cooking Oil

Price: $9.44
Rating: 4.4/5
Reviews: 3,067
Age: 1y ago

Ama Cooking and Frying Oil 3 Litre

Price: $19.27
Rating: 4.1/5
Reviews: 50
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 83%

Open market

22%

Noor46%
Generic9%
Heart Light6%
FORTUNE6%
NOOR5%
Sun Vita5%

Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume794KCVR7.7%Products33Brands16Top 5 Brands72%OOS Rate6.2%Rating4.5★Reviews284Avg BSR#17

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

oil192K/yr -0.8%4.9% conv.
cooking oil176K/yr -3.3%4.6% conv.
sunflower oil123K/yr +6.2%6.3% conv.
canola oil53K/yr -7.9%4.8% conv.
noor sunflower oil50K/yr -18.1%6.8% conv.
oil cooking26K/yr -29.5%2.4% conv.
زيت طعام21K/yr -39.3%0.7% conv.
noor oil20K/yr +5.9%8.6% conv.
زيت19K/yr -28.8%3.4% conv.
زيت عباد الشمس16K/yr -63.3%0.4% conv.

What reviews say buyers love and hate about Oil

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الفوائد الصحية الشاملة25%

“Good for health”

الجودة الشاملة18%

“Excellent product”

الذوق العام14%

“It has good taste”

القيمة مقابل المال14%

“Worth for the price”

نباتي/عضوي7%

“Pure sunflower oil”

What buyers complain about

100% of reviews

تعليمات الطبخ42%

“Smell is very bad when cooking”

الذوق العام25%

“All food which we cooked regularly tasted weird and horrible”

يشم17%

“Smell is very bad when cooking”

الجودة الشاملة17%

“Poor quality”

Common Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oil 66/100 on Amazon United Arab Emirates — Worth a look. The niche generates $1.5M/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -10.5% over the last 90 days.