Oil
PassOil scores 66 out of 100, a Pass. Shoppers spend $1.5M a year here, demand is soft, at -10.5% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 66 / 100Top 5% of 419 Grocery niches · +14 vs the category median of 5266
- Market size
- $1.5M/yr794K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 48%top-5 click share · 16 brands · 21 sellers
Flapen Score
Oil against its category
The dotted line is the Grocery average. Past it, Oil is stronger. Inside it, weaker.
Market
The Oil market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Oil 794K times last year and spent an estimated $1.5M. The top 5 brands take 72% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 794K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 794K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $1.5Ma year
- Peak month
- March1.6× the quietest month
- Top search term
- oil192K searches a year
02 · Price
A sale here is worth $24.17.
Listings sell for $24.17 on average, from $9.44 to $43.17. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $24.17 that is $24K to $30K a year per listing.
- Average price
- $24.17inside the $15 to $100 sweet spot
- Price range
- $9.44–$43.17
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $24K–$30K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #17 within Grocery. It carries 284 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 91%
- Out of stock, average day
- 6.2%
- Average rank
- #17in Grocery
- Average rating
- 4.49 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 284per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Noor Sunflower Oil 5Litre
- Price
- $41.57
- Rating
- 4.6/5
- Reviews
- 703
- Age
- 7y ago

Noor Sunflower Oil 750ml
- Price
- $10.75
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 7y ago

Noor Sunflower Oil 1.5Litre
- Price
- $18.31
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 6y ago

Noor Frylite Light Frying Oil 1.5Litre
- Price
- $15.31
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 6y ago

Sun Vita Cooking & Frying Oil 1.5 Litre
- Price
- $11.74
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 6y ago
Trending
90-day click momentum
Fortune Refined Sunflower Oil 5 Litres
- Price
- $42.27
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Nitra Premium Quality Vitamin A and D Cooking Oil 1.5 Litre
- Price
- $10.60
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 11mo ago

Sun Vita Cooking & Frying Oil 1.5 Litre
- Price
- $11.74
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 6y ago

Afia Pure Sunflower Oil 2.9Litre
- Price
- $29.64
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 6y ago

Noor Sunflower Oil 5Litre
- Price
- $41.57
- Rating
- 4.6/5
- Reviews
- 703
- Age
- 7y ago
Newest
by launch date
Fortune Refined Sunflower Oil 5 Litres
- Price
- $42.27
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Nitra Premium Quality Vitamin A and D Cooking Oil 1.5 Litre
- Price
- $10.60
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 11mo ago

Natures Choice Sunflower Oil 5l
- Price
- $33.57
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1y ago

Fortune Refined Sunflower Oil 1.5 Litre | Light & Healthy Cooking Oil
- Price
- $9.44
- Rating
- 4.4/5
- Reviews
- 3,067
- Age
- 1y ago

Ama Cooking and Frying Oil 3 Litre
- Price
- $19.27
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
21
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
48%
Top 20: 83%
Open market
22%
- Noor46%
- Generic9%
- Heart Light6%
- FORTUNE6%
- NOOR5%
- Sun Vita5%
Demand
Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oil192K/yr
- cooking oil176K/yr
- sunflower oil123K/yr
- canola oil53K/yr
- noor sunflower oil50K/yr
- oil cooking26K/yr
- زيت طعام21K/yr
- noor oil20K/yr
- زيت19K/yr
- زيت عباد الشمس16K/yr
Reviews and returns
What reviews say buyers love and hate about Oil
We read the reviews and the return reasons for every product selling here.
“Smell is very bad when cooking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oil questions
Answered from the same tracked data.









