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Diet Pepsi

Pass

Diet Pepsi scores 66 out of 100, a Pass. Shoppers spend $622K a year here, search demand grew +18.2% this quarter, and returns run at 0.0% of orders.

Flapen Score
66
66 / 100
Top 5% of 419 Grocery niches · +14 vs the category median of 52
Market size
$622K/yr524K searches / yr
90-day growth
+18.2%search demand this quarter
Competition
35%top-5 click share · 11 brands · 23 sellers

Flapen Score

Diet Pepsi against its category

The dotted line is the Grocery average. Past it, Diet Pepsi is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diet Pepsi market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Diet Pepsi 524K times last year and spent an estimated $622K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Mar–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $622K a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
+18.2%
Conversion, latest week
8.6%
Market size, estimated
$622Ka year
Peak month
February2.4× the quietest month
Top search term
pepsi74K searches a year

02 · Price

A sale here is worth $13.85.

Listings sell for $13.85 on average, from $1.77 to $54.64. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $13.85 that is $21K to $28K a year per listing.

Average price
$13.85under the $15 to $100 sweet spot
Price range
$1.77–$54.64
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
$21K–$28K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Grocery. It carries 159 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Grocery
Average rating
4.50 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
159per listing
Listings tracked
52

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Diet Pepsi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$19K$37K$56K$75K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

23

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

8%

  • Coca-Cola32%
  • Pepsi22%
  • STAR ستار16%
  • 7UP10%
  • Sprite8%
  • Mountain Dew5%
  • Open — no brand owns it (5 brands, 8%)

Demand

Diet Pepsi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Diet Pepsi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pepsi74K/yr
  • coca cola59K/yr
  • coke44K/yr
  • soda water41K/yr
  • soda38K/yr
  • cola35K/yr
  • sprite35K/yr
  • drinks21K/yr
  • 7up23K/yr
  • soft drinks21K/yr

Reviews and returns

What reviews say buyers love and hate about Diet Pepsi

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “الذوق العام”
31%of negative reviews mention “القيمة مقابل المال”
<0.1%of orders come back, a rate Amazon rounds to zero
“Over priced”
A buyer, on “القيمة مقابل المال”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Diet Pepsi questions

Answered from the same tracked data.