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Yogurt

Fail

Prices span $1.07–$10.42, mostly outside the sweet spot, so Yogurt is a Fail.

Flapen Score
49
49 / 100
Ranks 247 of 419 Grocery niches · −3 vs the category median of 52
Market size
$317K/yr409K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
63%top-5 click share · 9 brands · 15 sellers

Flapen Score

Yogurt against its category

The dotted line is the Grocery average. Past it, Yogurt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yogurt market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Yogurt 409K times last year and spent an estimated $317K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
15.3%
Market size, estimated
$317Ka year
Peak month
August1.6× the quietest month
Top search term
yogurt222K searches a year

02 · Price

A sale here is worth $5.05.

Listings sell for $5.05 on average, from $1.07 to $10.42. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $5.05 that is $30K to $40K a year per listing.

Average price
$5.05under the $15 to $100 sweet spot
Price range
$1.07–$10.42
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$30K–$40K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Grocery. It carries 166 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Grocery
Average rating
4.61 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
166per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$32K$63K$95K$127K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

15

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

7%

  • Almarai28%
  • Marmum23%
  • Al Rawabi16%
  • Hayatna11%
  • Al Ain Farms9%
  • Lulu5%
  • Open — no brand owns it (3 brands, 7%)

Demand

Yogurt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Yogurt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yogurt222K/yr
  • yoghurt67K/yr
  • curd52K/yr
  • yoghurt 1kg13K/yr
  • زبادي14K/yr
  • marmum8K/yr
  • dahi7K/yr
  • almarai yogurt7K/yr
  • marmum milk5K/yr
  • curd 1kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Yogurt

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “الذوق العام”
50%of negative reviews mention “الملمس/الاتساق-الإجمالي”
<0.1%of orders come back, a rate Amazon rounds to zero
“the texture did not feel right for some reason”
A buyer, on “الملمس/الاتساق-الإجمالي”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Yogurt questions

Answered from the same tracked data.