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White Rice

Fail

The top 5 brands take 100% of clicks, so White Rice is a Fail.

Flapen Score
43
43 / 100
Ranks 347 of 419 Grocery niches · −9 vs the category median of 52
Market size
$41K/yr22K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
95%top-5 click share · 5 brands · 12 sellers

Flapen Score

White Rice against its category

The dotted line is the Grocery average. Past it, White Rice is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Rice market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for White Rice 22K times last year and spent an estimated $41K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
14.6%
Market size, estimated
$41Ka year
Top search term
white rice16K searches a year

02 · Price

A sale here is worth $12.76.

Listings sell for $12.76 on average, from $2.95 to $29.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $12.76 that is $3K to $6K a year per listing.

Average price
$12.76under the $15 to $100 sweet spot
Price range
$2.95–$29.66
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Grocery. It carries 24 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Grocery
Average rating
4.20 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
24per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

$0$4K$8K$12K$16K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Lulu83%
  • Nellara8%
  • Royal Chef4%
  • Allde3%
  • Terrafresh2%

Demand

White Rice search demand

Weekly searches over the year. Pick a range.

450350Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

FAQ

Common White Rice questions

Answered from the same tracked data.