How competitive is the White Rice niche on Amazon United Arab Emirates?

5 brands and 12 sellers compete in White Rice on Amazon United Arab Emirates. The top 5 White Rice products take 95% of clicks and its top 5 brands hold 100% of demand.

White Rice

brand-locked demand (top 5 brands take 100% of clicks) — White Rice doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 347 of 419 Grocery niches · −9 vs the category median of 52

This niche Category average · 419 niches

Is White Rice profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, White Rice is a $41K/yr Amazon United Arab Emirates market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

White Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.5% over the last 90 days and 14.6% of searches end in a purchase.

$41K

revenue / yr

Units sold / yr4K

Search volume / yr-11.5%22K

Conversion rate14.6%

Avg price$12.76

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 12

Top-5 product click share95%

Open market0%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 8 products

Top White Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LuLu White Rice 2kg

Price: $8.79
Rating: 4.4/5
Reviews: 43
Age: 3y ago

LuLu White Rice 5kg

Price: $19.57
Rating: 4.1/5
Reviews: 43
Age: 3y ago

LuLu White Raw Rice 5kg

Price: $18.74
Rating: 4.5/5
Reviews: 21
Age: 3y ago

Nellara White Rice 2kg

Price: $7.36
Rating: 4.6/5
Reviews: 17
Age: 4y ago

Royal Chef Thanjavoor Ponni Raw Rice 5kg

Price: $29.66
Rating: 4.1/5
Reviews: 13
Age: 3y ago

Newest

by launch date

Terrafresh Premium White Rice 1kg

Price: $2.95
Rating: 3.2/5
Reviews: 8
Age: 9mo ago

Allde Premium White Rice 1 kg | Soft & Fluffy Rice Grains | Everyday Cooking Rice for Family Meals & Traditional Dishes

Price: $3.78
Rating: 0.0/5
Reviews: 0
Age: 9mo ago

Royal Chef Thanjavoor Ponni Raw Rice 5kg

Price: $29.66
Rating: 4.1/5
Reviews: 13
Age: 3y ago

LuLu White Rice 2kg

Price: $8.79
Rating: 4.4/5
Reviews: 43
Age: 3y ago

LuLu White Rice 5kg

Price: $19.57
Rating: 4.1/5
Reviews: 43
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Lulu83%
Nellara8%
Royal Chef4%
Allde3%
Terrafresh2%

White Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume22KCVR14.6%Products8Brands5Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews24Avg BSR#51

Common White Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Rice 43/100 on Amazon United Arab Emirates — Skip it. The niche generates $41K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -11.5% over the last 90 days.

White Rice sells for $12.76 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $2.95–$29.66. The average incumbent carries 24 reviews — the moat a new listing must climb.