White Rice
FailThe top 5 brands take 100% of clicks, so White Rice is a Fail.
- Flapen Score
- 43 / 100Ranks 347 of 419 Grocery niches · −9 vs the category median of 5243
- Market size
- $41K/yr22K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 95%top-5 click share · 5 brands · 12 sellers
Flapen Score
White Rice against its category
The dotted line is the Grocery average. Past it, White Rice is stronger. Inside it, weaker.
Market
The White Rice market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for White Rice 22K times last year and spent an estimated $41K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 14.6% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 14.6%
- Market size, estimated
- $41Ka year
- Top search term
- white rice16K searches a year
02 · Price
A sale here is worth $12.76.
Listings sell for $12.76 on average, from $2.95 to $29.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $12.76 that is $3K to $6K a year per listing.
- Average price
- $12.76under the $15 to $100 sweet spot
- Price range
- $2.95–$29.66
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Grocery. It carries 24 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Grocery
- Average rating
- 4.20 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 24per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top White Rice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LuLu White Rice 2kg
- Price
- $8.79
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 3y ago

LuLu White Rice 5kg
- Price
- $19.57
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 3y ago

LuLu White Raw Rice 5kg
- Price
- $18.74
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 3y ago

Nellara White Rice 2kg
- Price
- $7.36
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4y ago

Royal Chef Thanjavoor Ponni Raw Rice 5kg
- Price
- $29.66
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 3y ago
Trending
estimated 90-day click momentum
Allde Premium White Rice 1 kg | Soft & Fluffy Rice Grains | Everyday Cooking Rice for Family Meals & Traditional Dishes
- Price
- $3.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Royal Chef Thanjavoor Ponni Raw Rice 5kg
- Price
- $29.66
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 3y ago

Terrafresh Premium White Rice 1kg
- Price
- $2.95
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 9mo ago

Nellara White Rice 2kg
- Price
- $7.36
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4y ago

LuLu White Rice 5kg
- Price
- $19.57
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 3y ago
Newest
by launch date
Terrafresh Premium White Rice 1kg
- Price
- $2.95
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 9mo ago

Allde Premium White Rice 1 kg | Soft & Fluffy Rice Grains | Everyday Cooking Rice for Family Meals & Traditional Dishes
- Price
- $3.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Royal Chef Thanjavoor Ponni Raw Rice 5kg
- Price
- $29.66
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 3y ago

LuLu White Rice 2kg
- Price
- $8.79
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 3y ago

LuLu White Rice 5kg
- Price
- $19.57
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- Lulu83%
- Nellara8%
- Royal Chef4%
- Allde3%
- Terrafresh2%
Demand
White Rice search demand
Weekly searches over the year. Pick a range.
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Rice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









