white rice
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible23.75avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Price range
Good$2.95–$29.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 22K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, white rice is a $41K/yr Amazon United Arab Emirates market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
white rice market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $38K–$51K
- units × avg price
- Conversion rate
- 14.6%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Lulu83%
- Nellara8%
- Royal Chef4%
- Allde3%
- Terrafresh2%
Demand
Weekly Amazon search volume, last 16 weeks — -11.5% search growth over the last 90 days.Top white rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Terrafresh Premium White Rice 1kg
Terrafresh$2.958 rev
Allde Premium White Rice 1 kg | Soft & Fluffy Rice Grains | Everyday Cooking Rice for Family Meals & Traditional Dishes
Allde$3.780 rev
Royal Chef Thanjavoor Ponni Raw Rice 5kg
Royal Chef$29.6613 rev
LuLu White Rice 2kg
Lulu$8.7943 rev
LuLu White Rice 5kg
Lulu$19.5743 rev
Trending
90-day click momentumAllde Premium White Rice 1 kg | Soft & Fluffy Rice Grains | Everyday Cooking Rice for Family Meals & Traditional Dishes
Allde$3.780.0★
Royal Chef Thanjavoor Ponni Raw Rice 5kg
Royal Chef$29.664.1★
Terrafresh Premium White Rice 1kg
Terrafresh$2.953.2★
Nellara White Rice 2kg
Nellara$7.364.6★
LuLu White Rice 5kg
Lulu$19.574.1★
Common questions
- Is white rice profitable to sell on Amazon United Arab Emirates?
- The niche generates $41K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the white rice niche?
- 5 brands and 12 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the white rice niche?
- Listings span $2.95–$29.66; the average listing price is $12.76 (sweet spot $15–$100). The average incumbent carries 24 reviews — the moat a new listing must climb.