Water
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Water is a Maybe.
- Flapen Score
- 53 / 100Top 42% of 419 Grocery niches · +1 vs the category median of 5253
- Market size
- $3.3M/yr1.5M searches / yr
- 90-day growth
- -23.8%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 17 sellers
Flapen Score
Water against its category
The dotted line is the Grocery average. Past it, Water is stronger. Inside it, weaker.
Market
The Water market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Water 1.5M times last year and spent an estimated $3.3M. The top 5 brands take 98% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
19.2% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -23.8%
- Conversion, latest week
- 19.2%
- Market size, estimated
- $3.3Ma year
- Peak month
- April1.6× the quietest month
- Top search term
- water1.3M searches a year
02 · Price
A sale here is worth $11.28.
Listings sell for $11.28 on average, from $4.96 to $45.94. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $11.28 that is $338K to $451K a year per listing.
- Average price
- $11.28under the $15 to $100 sweet spot
- Price range
- $4.96–$45.94
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $338K–$451K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Grocery. It carries 1,438 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Grocery
- Average rating
- 4.51 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,438per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oasis Still Drinking Water 1.5L Carton Of 12 Package design may vary
- Price
- $8.41
- Rating
- 4.6/5
- Reviews
- 4,990
- Age
- 6y ago

Oasis Still Drinking Water 24 X 500 ml
- Price
- $8.40
- Rating
- 4.6/5
- Reviews
- 1,867
- Age
- 7y ago

Al Ain Mineral Water 500ml Pack of 24 Low Sodium Balanced Minerals Bottle
- Price
- $9.44
- Rating
- 4.5/5
- Reviews
- 2,612
- Age
- 6y ago

Al Ain Water 1.5L Pack of 12 Low Sodium Water Balanced Mineral Composition Nourishing Package design may vary
- Price
- $9.13
- Rating
- 4.5/5
- Reviews
- 3,248
- Age
- 6y ago

Mai Dubai Bottled Drinking Water 12 X 1.5Litre
- Price
- $9.15
- Rating
- 4.5/5
- Reviews
- 2,732
- Age
- 7y ago
Trending
90-day click momentum
Mai Dubai Bottled Drinking Water Value Pack 6 x 1.5 Litres
- Price
- $5.28
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 3y ago

OASIS - BLACK/TAUPE MARBLE 940
- Price
- $45.94
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 3y ago

Nestlé Pure Life Low Sodium Bottled Drinking Water 12 x 330 ml
- Price
- $4.96
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 5y ago

Mai Dubai Bottled Water 6 x 1.5 Litre
- Price
- $5.34
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 7y ago

Al Ain Mineral Water 500ml Pack of 24 Low Sodium Balanced Minerals Bottle
- Price
- $9.44
- Rating
- 4.5/5
- Reviews
- 2,612
- Age
- 6y ago
Newest
by launch date
OASIS - BLACK/TAUPE MARBLE 940
- Price
- $45.94
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 3y ago

Mai Dubai Bottled Drinking Water Value Pack 6 x 1.5 Litres
- Price
- $5.28
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 3y ago

Al Ain Bottled Drinking Water 12 x 500ml
- Price
- $5.15
- Rating
- 4.8/5
- Reviews
- 263
- Age
- 3y ago

Al Ain Zero 1.5L Sodium-Free Water Pack of 12 pH Neutral Bottled Water
- Price
- $16.27
- Rating
- 4.4/5
- Reviews
- 916
- Age
- 4y ago

Nestlé Pure Life Low Sodium Bottled Drinking Water 12 x 330 ml
- Price
- $4.96
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
17
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Oasis50%
- Al Ain32%
- Mai Dubai11%
- Nestlé Pure Life4%
- Generic2%
- REEF2%
Demand
Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water1.3M/yr
- ماء65K/yr
- drinking water27K/yr
- مياه شرب26K/yr
- مياه25K/yr
- ماي16K/yr
- oasis22K/yr
- oasis water21K/yr
- bottled water17K/yr
- still water6K/yr
Reviews and returns
What reviews say buyers love and hate about Water
We read the reviews and the return reasons for every product selling here.
“Weird taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water questions
Answered from the same tracked data.









