Wafer
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Wafer is a Maybe.
- Flapen Score
- 54 / 100Top 38% of 419 Grocery niches · +2 vs the category median of 5254
- Market size
- $62K/yr64K searches / yr
- 90-day growth
- +28.7%search demand this quarter
- Competition
- 48%top-5 click share · 7 brands · 29 sellers
Flapen Score
Wafer against its category
The dotted line is the Grocery average. Past it, Wafer is stronger. Inside it, weaker.
Market
The Wafer market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Wafer 64K times last year and spent an estimated $62K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +28.7%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $62Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- loacker33K searches a year
02 · Price
A sale here is worth $18.39.
Listings sell for $18.39 on average, from $0.46 to $106.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.39 that is $2K to $5K a year per listing.
- Average price
- $18.39inside the $15 to $100 sweet spot
- Price range
- $0.46–$106.89
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #72 within Grocery. It carries 140 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 97%
- Out of stock, average day
- 1.4%
- Average rank
- #72in Grocery
- Average rating
- 4.45 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 140per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Wafer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Loacker Classic Minis Mix Wafers 200g Promo Pack of 2
- Price
- $21.28
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 1y ago

Loacker Napolitaner Classic Wafers 45 grams Promo Pack of 10
- Price
- $18.92
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 3y ago

Loacker Gardena Hazelnut Wafers 38 grams (4+1 Free)
- Price
- $10.74
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 6y ago

Loacker Quadratini Wafers 125g Promo Pack of 2
- Price
- $13.75
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago

Loacker Tortina Original Wafers 21 grams Promo Pack of 6
- Price
- $14.01
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 7y ago
Trending
90-day click momentum
AMICA Lina Reptile Textured Leather Womans Casual Comfortable Espadrille Loafers 40 EU
- Price
- $33.95
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 3y ago

Knoppers Wafer With Milk & Hazelnut Flavour 25 grams
- Price
- $0.46
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 3y ago

Chikalab Protein Wafers Dessert Milk Chocolate with Chocolate Hazelnut Filling Gluten Free & No Sugar Added 12x40g
- Price
- $106.89
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 2y ago

Sando Chocolate Wafer Biscuits Crispy & Creamy Snack - 32g Each (Pack of 8)
- Price
- $8.96
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 7y ago

Loacker Gardena Hazelnut Wafers 38 grams (4+1 Free)
- Price
- $10.74
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 6y ago
Newest
by launch date
Loacker Chocolaterie Milk Chocolate Crispy Wafers Bag 114g
- Price
- $12.81
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 11mo ago

Loacker Classic Minis Mix Wafers 200g Promo Pack of 2
- Price
- $21.28
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 1y ago

Loacker Quadratini Wafers 125g Promo Pack of 2
- Price
- $13.75
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago

Chikalab Protein Wafers Dessert Milk Chocolate with Chocolate Hazelnut Filling Gluten Free & No Sugar Added 12x40g
- Price
- $106.89
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 2y ago

Loacker Quadratini Vanile Wafer 250 g
- Price
- $14.86
- Rating
- 4.2/5
- Reviews
- 386
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
29
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 86%
Open market
1%
- Loacker83%
- Tiffany6%
- Chikalab3%
- AMICA3%
- Sando3%
- Kiddylicious2%
- Open — no brand owns it (1 brand, 1%)
Demand
Wafer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Wafer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loacker33K/yr
- wafer14K/yr
- wafers7K/yr
- wafer biscuits4K/yr
- loacker wafer3K/yr
- loacker wafers2K/yr
Reviews and returns
What reviews say buyers love and hate about Wafer
We read the reviews and the return reasons for every product selling here.
“the taste of waffles are not fresh”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wafer questions
Answered from the same tracked data.









