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Virgin Coconut Oil

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -1.1% this quarter, so Virgin Coconut Oil is a Maybe.

Flapen Score
50
50 / 100
Ranks 226 of 419 Grocery niches · −2 vs the category median of 52
Market size
$151K/yr86K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
51%top-5 click share · 14 brands · 37 sellers

Flapen Score

Virgin Coconut Oil against its category

The dotted line is the Grocery average. Past it, Virgin Coconut Oil is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Virgin Coconut Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Virgin Coconut Oil 86K times last year and spent an estimated $151K. The top 5 brands take 83% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
5.5%
Market size, estimated
$151Ka year
Peak month
November1.3× the quietest month
Top search term
virgin coconut oil23K searches a year

02 · Price

A sale here is worth $32.11.

Listings sell for $32.11 on average, from $10.85 to $116.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $32.11 that is $3K to $8K a year per listing.

Average price
$32.11inside the $15 to $100 sweet spot
Price range
$10.85–$116.97
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #86 within Grocery. It carries 5,933 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#86in Grocery
Average rating
4.55 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,933per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Virgin Coconut Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

37

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

13%

  • Parachute37%
  • Lovearth24%
  • Earth's Finest13%
  • Organic Tattva6%
  • Pure & Sure4%
  • down to earth Organic Food4%
  • Open — no brand owns it (8 brands, 13%)

Demand

Virgin Coconut Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Virgin Coconut Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • virgin coconut oil23K/yr
  • organic coconut oil19K/yr
  • زيت جوز الهند العضوي18K/yr
  • cold pressed coconut oil10K/yr
  • extra virgin coconut oil10K/yr
  • coconut oil organic7K/yr

Reviews and returns

What reviews say buyers love and hate about Virgin Coconut Oil

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “القيمة مقابل المال”
0.3%of orders come back
“it keeps getting more expensive like I used like 500 ml used to be like 20 bucks now its 37 like holy inflation”
A buyer, on “القيمة مقابل المال”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Virgin Coconut Oil questions

Answered from the same tracked data.