virgin coconut oil
Worth a lookShows low returns (0.3%), but soft demand (-1.1% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$32.11avg listing price — sweet spot $15–$100
Price range
Great$10.85–$116.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$151K$151K/yr · 86K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,933avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, virgin coconut oil is a $151K/yr Amazon United Arab Emirates market (86K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
virgin coconut oil market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $193K–$257K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 6.4%
- Avg brand age
- 66 months
- Avg seller age
- 83 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
37
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
13%
- Parachute37%
- Lovearth24%
- Earth's Finest13%
- Organic Tattva6%
- Pure & Sure4%
- down to earth Organic Food4%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top virgin coconut oil search terms
- virgin coconut oil23K/yr
- organic coconut oil19K/yr
- زيت جوز الهند العضوي18K/yr
- cold pressed coconut oil10K/yr
- extra virgin coconut oil10K/yr
- coconut oil organic7K/yr
Top virgin coconut oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Parachute Organic Virgin Coconut Oil 500ml
Parachute$20.114.6★373 rev
Parachute 100% Organic Virgin Coconut Oil - 200ml
Parachute$10.854.5★722 rev
Lovearth Virgin Coconut Oil 200ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree
Lovearth$12.854.8★12 rev
Lovearth Organic Virgin Coconut Oil 500ml - Pure Cooking Skin & Hair Oil ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree
Lovearth$30.704.7★15 rev
Parachute 100% Organic Extra Virgin Coconut Oil - 200ml
Parachute$18.954.4★1,493 rev
Newest
by launch date
Kapiva Virgin Cold-Pressed Coconut Oil 250ml | 100% Pure Unrefined Organic & Edible | For Cooking Skin & Baby Care Oil Pulling | Coconut Oil For Hair | Keto Friendly
Kapiva$35.281,231 rev
Malabar Hills Organic Extra Virgin Coconut Oil Glass Jar - 200 ml
Malabar Hills$15.097 rev
Organic Tattva Extra Virgin Coconut Oil 250 ml
Organic Tattva$15.3537 rev
Coco Organic Coconut Oil 1Litre
Coco Organic$21.7655 rev
Parachute 100% Organic Extra Virgin Coconut Oil - 200ml
Parachute$18.951,493 rev
Trending
90-day click momentum
Lovearth Virgin Coconut Oil 500ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives
Lovearth$27.644.8★
Lovearth Virgin Coconut Oil 200ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree
Lovearth$12.854.8★
Lovearth Organic Virgin Coconut Oil 200ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree
Lovearth$16.944.6★
Kapiva Virgin Cold-Pressed Coconut Oil 250ml | 100% Pure Unrefined Organic & Edible | For Cooking Skin & Baby Care Oil Pulling | Coconut Oil For Hair | Keto Friendly
Kapiva$35.284.5★
Lovearth Organic Virgin Coconut Oil 500ml - Pure Cooking Skin & Hair Oil ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree
Lovearth$30.704.7★
What buyers say about virgin coconut oil
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Fresh smell”
“Good taste”
“The texture is smooth”
“Good oil”
“But at this price it is mandatory i feel”
“This is amazing you can use this in cooking”
“it makes my feet very soft”
What buyers complain about
“it keeps getting more expensive like I used like 500 ml used to be like 20 bucks now its 37 like holy inflation”
“I dont leave it on because it is very greasy”
Common questions
- Is virgin coconut oil profitable to sell on Amazon United Arab Emirates?
- The niche generates $151K/yr across 25 tracked products. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the virgin coconut oil niche?
- 14 brands and 37 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in virgin coconut oil?
- Top complaints mined from reviews: القيمة مقابل المال, زيتي/دهني. The return rate is 0.3%.
- When does demand for virgin coconut oil peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the virgin coconut oil niche?
- Listings span $10.85–$116.97; the average listing price is $32.11 (sweet spot $15–$100). The average incumbent carries 5,933 reviews — the moat a new listing must climb.