How competitive is the Virgin Coconut Oil niche on Amazon United Arab Emirates?

14 brands and 37 sellers compete in Virgin Coconut Oil on Amazon United Arab Emirates. The top 5 Virgin Coconut Oil products take 51% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Virgin Coconut Oil?

Virgin Coconut Oil buyers on Amazon United Arab Emirates complain most about القيمة مقابل المال, زيتي/دهني, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Virgin Coconut Oil niche?

Virgin Coconut Oil sells for $32.11 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $10.85–$116.97. The average incumbent carries 5,933 reviews — the moat a new listing must climb.

Virgin Coconut Oil

Virgin Coconut Oil shows low returns (0.3%), but soft demand (-1.1% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Ranks 226 of 419 Grocery niches · −2 vs the category median of 52

This niche Category average · 419 niches

Is Virgin Coconut Oil profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Virgin Coconut Oil is a $151K/yr Amazon United Arab Emirates market (86K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.

Virgin Coconut Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.1% over the last 90 days and 5.5% of searches end in a purchase.

$151K

revenue / yr

Units sold / yr8K

Search volume / yr-1.1%86K

Conversion rate5.5%

Avg price$32.11

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers14 · 37

Top-5 product click share51%

Open market17%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Top Virgin Coconut Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Parachute Organic Virgin Coconut Oil 500ml

Price: $20.11
Rating: 4.6/5
Reviews: 373
Age: 7y ago

Parachute 100% Organic Virgin Coconut Oil - 200ml

Price: $10.85
Rating: 4.5/5
Reviews: 722
Age: 7y ago

Lovearth Virgin Coconut Oil 200ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree

Price: $12.85
Rating: 4.8/5
Reviews: 12
Age: 7y ago

Lovearth Organic Virgin Coconut Oil 500ml - Pure Cooking Skin & Hair Oil ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree

Price: $30.70
Rating: 4.7/5
Reviews: 15
Age: 7y ago

Parachute 100% Organic Extra Virgin Coconut Oil - 200ml

Price: $18.95
Rating: 4.4/5
Reviews: 1,493
Age: 6y ago

Newest

by launch date

Kapiva Virgin Cold-Pressed Coconut Oil 250ml | 100% Pure Unrefined Organic & Edible | For Cooking Skin & Baby Care Oil Pulling | Coconut Oil For Hair | Keto Friendly

Price: $35.28
Rating: 4.5/5
Reviews: 1,231
Age: 1y ago

Malabar Hills Organic Extra Virgin Coconut Oil Glass Jar - 200 ml

Price: $15.09
Rating: 4.8/5
Reviews: 7
Age: 2y ago

Organic Tattva Extra Virgin Coconut Oil 250 ml

Price: $15.35
Rating: 4.0/5
Reviews: 37
Age: 3y ago

Coco Organic Coconut Oil 1Litre

Price: $21.76
Rating: 4.6/5
Reviews: 55
Age: 3y ago

Parachute 100% Organic Extra Virgin Coconut Oil - 200ml

Price: $18.95
Rating: 4.4/5
Reviews: 1,493
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

13%

Parachute37%
Lovearth24%
Earth's Finest13%
Organic Tattva6%
Pure & Sure4%
down to earth Organic Food4%
Open — no brand owns it (8 brands, 13%)

Virgin Coconut Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume86KCVR5.5%Products25Brands14Top 5 Brands83%OOS Rate6.4%Rating4.5★Reviews5,933Avg BSR#86

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Virgin Coconut Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

virgin coconut oil23K/yr +6.6%6.7% conv.
organic coconut oil19K/yr -2.9%7.5% conv.
زيت جوز الهند العضوي18K/yr -15.8%2.6% conv.
cold pressed coconut oil10K/yr -2.8%4.0% conv.
extra virgin coconut oil10K/yr +0.9%5.4% conv.
coconut oil organic7K/yr +14.6%5.2% conv.

What reviews say buyers love and hate about Virgin Coconut Oil

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

الجودة الشاملة43%

“Good quality”

يشم19%

“Fresh smell”

الذوق العام13%

“Good taste”

الملمس/الاتساق-الإجمالي6%

“The texture is smooth”

زيتي/دهني6%

“Good oil”

What buyers complain about

42% of reviews

القيمة مقابل المال25%

“it keeps getting more expensive like I used like 500 ml used to be like 20 bucks now its 37 like holy inflation”

زيتي/دهني17%

“I dont leave it on because it is very greasy”

Common Virgin Coconut Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Virgin Coconut Oil 50/100 on Amazon United Arab Emirates — Worth a look. The niche generates $151K/yr across 25 tracked products. Search demand moved -1.1% over the last 90 days.