Skip to content

Vermicelli

Fail

Prices span $1.43–$11.63, mostly outside the sweet spot, so Vermicelli is a Fail.

Flapen Score
45
45 / 100
Ranks 320 of 419 Grocery niches · −7 vs the category median of 52
Market size
$42K/yr55K searches / yr
90-day growth
-40.1%search demand this quarter
Competition
55%top-5 click share · 14 brands · 16 sellers

Flapen Score

Vermicelli against its category

The dotted line is the Grocery average. Past it, Vermicelli is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vermicelli market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Vermicelli 55K times last year and spent an estimated $42K. The top 5 brands take 71% of clicks. Demand peaks in Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-40.1%
Conversion, latest week
14.6%
Market size, estimated
$42Ka year
Peak month
March1.9× the quietest month
Top search term
vermicelli36K searches a year

02 · Price

A sale here is worth $5.27.

Listings sell for $5.27 on average, from $1.43 to $11.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $5.27 that is $1K to $3K a year per listing.

Average price
$5.27under the $15 to $100 sweet spot
Price range
$1.43–$11.63
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #64 within Grocery. It carries 65 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#64in Grocery
Average rating
4.51 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
65per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$13K$17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

16

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

23%

  • Emirates Macaroni30%
  • Shan15%
  • Essence10%
  • Double Horse8%
  • Lulu8%
  • Angelina6%

Demand

Vermicelli search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Vermicelli search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vermicelli36K/yr
  • شعيرية6K/yr
  • vermicelli roasted6K/yr
  • شعرية3K/yr
  • semiya3K/yr

Reviews and returns

What reviews say buyers love and hate about Vermicelli

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“light to dark brown which made the taste different each time we cook”
A buyer, on “الذوق العام”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Vermicelli questions

Answered from the same tracked data.