vegan protein powder
Worth a lookShows low returns (0.3%), but weak search conversion (2.5%) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$107.96avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$252K$252K/yr · 92K searches
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$45.37–$191.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,199.43avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, vegan protein powder is a $252K/yr Amazon United Arab Emirates market (92K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vegan protein powder market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $324K–$432K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 78%
- Out of stock
- 10.6%
- Avg brand age
- 62 months
- Avg seller age
- 59 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
37
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
22%
- Optimum Nutrition36%
- aitnaturals12%
- cosmix10%
- Orgain7%
- Oladole Natural6%
- Carbamide Forte6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top vegan protein powder search terms
- vegan protein powder29K/yr
- plant protein powder18K/yr
- plant based protein powder13K/yr
- plant protein8K/yr
- vegan protein9K/yr
- protein powder for women8K/yr
- organic protein powder7K/yr
Top vegan protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Optimum Nutrition (ON) Gold Standard 100% Plant Based Protein Powder Gluten Free Vegan Protein for Muscle Support and Recovery with Amino Acids - Creamy Vanilla 740 G 20 Servings
Optimum Nutrition$118.904.0★1,011 rev
Optimum Nutrition (ON) Gold Standard 100% Plant Based Protein Powder Gluten Free Vegan Protein for Muscle Support and Recovery with Amino Acids - Rich Chocolate Fudge 800 G 20 Servings
Optimum Nutrition$115.784.1★959 rev
Aitnaturals Plant-Based Organic Protein Powder Creamy Chocolate Fudge 1kg 2.2lbs 25 Servings - 20g Pea Protein per Serving| Ideal for Smoothies & Shakes | Supports Muscle Growth & Workout Recovery
aitnaturals$88.274.4★269 rev
Orgain NA1 Orgain Organic Protein Plant Based Powder (Creamy Chocolate Fudge 2.03lbs 920g)
Orgain$176.624.5★60,380 rev
NBL NATURAL Plant Based Organic Protein Powder Vegan Protein Powder for Men & Women 22G Protein Per Serving Non-Dairy Gluten Free Lactose Free No Sugar Added Mango 2.2 lb 25 Servings
NBL NATURAL$88.154.7★33 rev
Newest
by launch date
Fast&Up Plant Protein 26g Plant-Based Protein with 4.6g BCAAs & 4.8g Glutamine | Smooth & Creamy Texture | 25 Servings | Cookies & Cream Flavor
FAST&UP$95.723 rev
Carbamide Forte Plant Protein Powder - Plant Based Pea Protein Powder for Women with Multivitamin Minerals Superfoods Digestive Enzymes - Watermelon Flavor - 500g
Carbamide Forte$45.37369 rev
Carbamide Forte Plant Protein Powder - Plant Based Pea Protein Powder for Women with Multivitamin Minerals Superfoods Digestive Enzymes - Belgian Chocolate Flavour - 500g
Carbamide Forte$75.73369 rev
wmnworld Vegan Protein Naturally flavoured and sweetened with Stevia Low Sugar Vanilla Ice Cream 500g (16 Servings)
WMN world$118.605 rev
PhD Nutrition 100% Plant Vegan Protein Powder Rich in BCAA and Low Calorie Salted Caramel 20g of Plant Based Protein 40 Servings per 1 kg Bag
PhD$111.24189 rev
Trending
90-day click momentumFast&Up Plant Protein 26g Plant-Based Protein with 4.6g BCAAs & 4.8g Glutamine | Smooth & Creamy Texture | 25 Servings | Cookies & Cream Flavor
FAST&UP$95.723.5★
Cosmix No Nonsense Plant Protein | Organic Pea & Brown Rice Isolate| Vegan | 21g Protein/Serving | Easy To Digest | All Essential Amino Acids | No Preservatives | Japanese Ceremonial Mathca - 500g
cosmix$99.904.3★
NBL NATURAL Plant Based Organic Protein Powder Vegan Protein Powder for Men & Women 22G Protein Per Serving Non-Dairy Gluten Free Lactose Free No Sugar Added Mango 2.2 lb 25 Servings
NBL NATURAL$88.154.7★
Carbamide Forte Plant Protein Powder - Plant Based Pea Protein Powder for Women with Multivitamin Minerals Superfoods Digestive Enzymes - Watermelon Flavor - 500g
Carbamide Forte$45.374.2★
Optimum Nutrition (ON) Gold Standard 100% Plant Based Protein Powder Gluten Free Vegan Protein for Muscle Support and Recovery with Amino Acids - Creamy Vanilla 740 G 20 Servings
Optimum Nutrition$118.904.0★
What buyers say about vegan protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Nice taste”
“good amount of protein”
“the quality is great”
“it's have good dissolve”
“Good flavour”
“I also love that its organic”
“Balanced sweet level and taste”
“it offers a refreshing”
“the energy always for my during”
“Impressed with the clean ingredient list”
What buyers complain about
“Horrendous taste”
“the worst thing Ive ever bought even tried to mix with another protein I have ruined it”
“the vanilla flavor is still a bit too sweet for me”
“salt in a way that threatens health”
“The safety and health of people is a responsibility, and Amazon did not pay attention to this matter”
“Waste of money”
“not a clean product at all”
“though it can be a little grainy”
Top return reasons
Common questions
- Is vegan protein powder profitable to sell on Amazon United Arab Emirates?
- The niche generates $252K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the vegan protein powder niche?
- 15 brands and 37 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in vegan protein powder?
- Top complaints mined from reviews: الذوق العام, المحتوى الغذائي, حلاوة. The return rate is 0.3%.
- When does demand for vegan protein powder peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the vegan protein powder niche?
- Listings span $45.37–$191.51; the average listing price is $107.96 (sweet spot $15–$100). The average incumbent carries 3,199 reviews — the moat a new listing must climb.