Skip to content

Vanilla Protein Powder

Maybe

Returns run at only 0.4% of orders. But prices span $44.36–$379.95, mostly outside the sweet spot, so Vanilla Protein Powder is a Maybe.

Flapen Score
57
57 / 100
Top 25% of 419 Grocery niches · +5 vs the category median of 52
Market size
$169K/yr33K searches / yr
90-day growth
+86.0%search demand this quarter
Competition
48%top-5 click share · 17 brands · 49 sellers

Flapen Score

Vanilla Protein Powder against its category

The dotted line is the Grocery average. Past it, Vanilla Protein Powder is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Protein Powder market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Vanilla Protein Powder 33K times last year and spent an estimated $169K. The top 5 brands take 72% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +86.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+86.0%
Conversion, latest week
3.1%
Market size, estimated
$169Ka year
Top search term
vanilla protein powder14K searches a year

02 · Price

A sale here is worth $168.60.

Listings sell for $168.60 on average, from $44.36 to $379.95. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $168.60 that is $0 to $17K a year per listing.

Average price
$168.60above the $15 to $100 sweet spot
Price range
$44.36–$379.95
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #186 within Grocery. It carries 2,099 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
0.7%
Average rank
#186in Grocery
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,099per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Vanilla Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$13K$20K$27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

49

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

23%

  • Dymatize28%
  • Optimum Nutrition23%
  • Muscletech8%
  • Rule 17%
  • aitnaturals6%
  • Applied Nutrition5%

Search terms

Top Vanilla Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla protein powder14K/yr
  • protein powder vanilla10K/yr
  • whey protein vanilla9K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Protein Powder

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “الذوق العام”
39%of negative reviews mention “الذوق العام”
0.4%of orders come back
“Disgusting taste”
A buyer, on “الذوق العام”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vanilla Protein Powder questions

Answered from the same tracked data.