Vanilla Protein Powder
Vanilla Protein Powder shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 25% of 419 Grocery niches · +5 vs the category median of 52
Is Vanilla Protein Powder profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Vanilla Protein Powder is a $169K/yr Amazon United Arab Emirates market (33K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 57/100.
Vanilla Protein Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +86.0% over the last 90 days and 3.1% of searches end in a purchase.
$169K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 27 products
Top Vanilla Protein Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 1 Pound (Packaging May Vary)
- Price
- $85.06
- Rating
- 4.6/5
- Reviews
- 3,081
- Age
- 11y ago
Dymatize Super Mass Gainer Vanilla Cream 6Lb
- Price
- $144.56
- Rating
- 4.5/5
- Reviews
- 7,308
- Age
- 13y ago
Dymatize Elite 100% Whey Gourmet Vanilla 5 LB 5.0 (2)
- Price
- $251.34
- Rating
- 4.6/5
- Reviews
- 4,532
- Age
- 13y ago
Dymatize ISO 100 20 Serving Gourmet Vanilla 610 Gm
- Price
- $117.31
- Rating
- 4.5/5
- Reviews
- 8,440
- Age
- 4y ago
Aitnaturals Plant-Based Organic Protein Powder French Vanilla 1kg 2.2lbs 25 Servings - 20g Pea Protein per Serving | Ideal for Smoothies & Shakes | Supports Muscle Growth & Workout Recovery Vegan
- Price
- $90.10
- Rating
- 4.5/5
- Reviews
- 245
- Age
- 3y ago
Trending
90-day click momentum
Rule 1 Whey Protein 24g Fast-Acting Protein from All-Whey Sources with Naturally Occurring EAAs & BCAAs for Workout Recovery or Anytime Use (5 Pounds* Vanilla Ice Cream)
- Price
- $260.94
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 3y ago
Rule One Proteins WHEY BLEND 28 SERV VANILLA ICE CREAM 2.04LB: 00490
- Price
- $125.93
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 9y ago
Balsa Nutrition Hydrolyzed Whey Protein Powder- 820g 33g Per Serving (Vanilla Flavour) | For Muscle Growth Workout & Performance Recovery Weight Management Powerful Antioxidant | Non- GMO
- Price
- $93.86
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 3y ago
MuscleTech | Nitro-Tech | Whey Gold | Whey Isolate & Peptide | Without Gluten & Rapid Absorption | Lean Muscle and Rapid Recovery | Vanilla Cream | 907 grams | 27 Servings
- Price
- $111.55
- Rating
- 4.2/5
- Reviews
- 2,285
- Age
- 9y ago
Muscle Bolt 100% Whey Protein Isolate Protein Powder Mix With BCAAs & Glutamine Vanilla Flavor 2lb
- Price
- $72.98
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago
Newest
by launch date
THORNE Whey Protein Isolate - Balanced Amino Acids Profile with BCAAs - 21 Grams of Easy to Digest Whey Protein Powder - NSF Certified for Sport - Vanilla - Gluten & Soy-Free - 14 Servings
- Price
- $188.04
- Rating
- 4.0/5
- Reviews
- 93
- Age
- 1y ago
Muscle Bolt 100% Whey Protein Isolate Protein Powder Mix With BCAAs & Glutamine Vanilla Flavor 2lb
- Price
- $72.98
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago
Balsa Nutrition Whey Protein Powder- 907g 33g per Serving (French Vanilla Flavor) | For Muscle Growth Workout & Performance Recovery Weight Management Powerful Antioxidant | Non- GMO Gluten Free
- Price
- $103.59
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 3y ago
Balsa Nutrition Hydrolyzed Whey Protein Powder- 820g 33g Per Serving (Vanilla Flavour) | For Muscle Growth Workout & Performance Recovery Weight Management Powerful Antioxidant | Non- GMO
- Price
- $93.86
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 3y ago
Aitnaturals Plant-Based Organic Protein Powder French Vanilla 1kg 2.2lbs 25 Servings - 20g Pea Protein per Serving | Ideal for Smoothies & Shakes | Supports Muscle Growth & Workout Recovery Vegan
- Price
- $90.10
- Rating
- 4.5/5
- Reviews
- 245
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 rising
Sellers
49
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
23%
- Dymatize28%
- Optimum Nutrition23%
- Muscletech8%
- Rule 17%
- aitnaturals6%
- Applied Nutrition5%
Top Vanilla Protein Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vanilla protein powder14K/yr
- protein powder vanilla10K/yr
- whey protein vanilla9K/yr
What reviews say buyers love and hate about Vanilla Protein Powder
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Taste good”
“Good product”
“Good Protein”
“Great Taste”
“it mix with the liquids very well”
What buyers complain about
82% of reviews“Disgusting taste”
“The safety and health of people is a responsibility, and Amazon did not pay attention to this matter”
“Less ingredients”
“too sweet for me”
“which raises concerns about the quality or condition of this batch”
Vanilla Protein Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vanilla Protein Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
