Vanilla Extract
MaybeAn estimated 0.1% of orders come back. But demand is soft, at +11.1% this quarter, so Vanilla Extract is a Maybe.
- Flapen Score
- 61 / 100Top 13% of 419 Grocery niches · +9 vs the category median of 5261
- Market size
- $269K/yr101K searches / yr
- 90-day growth
- +11.1%search demand this quarter
- Competition
- 51%top-5 click share · 18 brands · 36 sellers
Flapen Score
Vanilla Extract against its category
The dotted line is the Grocery average. Past it, Vanilla Extract is stronger. Inside it, weaker.
Market
The Vanilla Extract market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Vanilla Extract 101K times last year and spent an estimated $269K. The top 5 brands take 61% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- +11.1%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $269Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- vanilla extract58K searches a year
02 · Price
A sale here is worth $49.95.
Listings sell for $49.95 on average, from $1.48 to $186.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $49.95 that is $12K to $25K a year per listing.
- Average price
- $49.95inside the $15 to $100 sweet spot
- Price range
- $1.48–$186.26
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $12K–$25K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #31 within Grocery. It carries 1,673 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 93%
- Out of stock, average day
- 2.5%
- Average rank
- #31in Grocery
- Average rating
- 4.36 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,673per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Vanilla Extract products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Foster Clarks Vanilla Culinary Essence (28ml)
- Price
- $2.34
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 7y ago

SPRIG Natural Bourbon Vanilla Extract 50ml | Halal & 100% Alcohol Free | Pure Gluten Free Non-GMO | Made With Madagascar Vanilla Beans | For Baking & Cooking
- Price
- $38.05
- Rating
- 4.3/5
- Reviews
- 4,669
- Age
- 7y ago

Dr. Oetker Vanilla Extract 95ml
- Price
- $42.53
- Rating
- 4.2/5
- Reviews
- 2,187
- Age
- 9mo ago

Symega Vanilla Extract With Seeds 40ml
- Price
- $20.17
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 3y ago

Natures Choice Vanilla Essence 28 ml
- Price
- $1.71
- Rating
- 4.2/5
- Reviews
- 203
- Age
- 6y ago
Trending
estimated 90-day click momentum
Nielsen-Massey Madagascar Alcohol Free Vanilla 60ml
- Price
- $75.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Kirkland Signature Pure Vanilla 16 Ounce
- Price
- $130.74
- Rating
- 4.6/5
- Reviews
- 2,263
- Age
- 6y ago

Dr. Oetker Vanilla Extract 95ml
- Price
- $42.53
- Rating
- 4.2/5
- Reviews
- 2,187
- Age
- 9mo ago

AWAFI MILL Premium Madagascar Vanilla Beans - Grade A Whole Pods for Exquisite Flavor and Culinary Delights (Pack Of (1 Pods) Hand Picked)
- Price
- $32.37
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 7mo ago

Doctor Vanilla Artisanal Organic Alcohol Free Natural (4Oz) - Bourbon Madagascar Kosher Halal Non- Gmo Sugar Free Gluten And Additive
- Price
- $106.49
- Rating
- 4.3/5
- Reviews
- 411
- Age
- 4y ago
Newest
by launch date
Nielsen-Massey Madagascar Alcohol Free Vanilla 60ml
- Price
- $75.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

AWAFI MILL Premium Madagascar Vanilla Beans - Grade A Whole Pods for Exquisite Flavor and Culinary Delights (Pack Of (1 Pods) Hand Picked)
- Price
- $32.37
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 7mo ago

Dr. Oetker Vanilla Extract 95ml
- Price
- $42.53
- Rating
- 4.2/5
- Reviews
- 2,187
- Age
- 9mo ago

AWAFI MILL Premium Madagascar Vanilla Beans - Grade A Whole Pods for Exquisite Flavor and Culinary Delights (Pack Of (5 Pods) Hand Picked)
- Price
- $64.12
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 2y ago

American Gourmet Vanilla Powder 100 GM. Intensely aromatic with rich and sweet notes. This powder enhances the taste of desserts beverages and baked goods.
- Price
- $7.34
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
36
Est. top-5 brand share
61%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 93%
Open market
33%
- S P R I G17%
- Dr. Oetker13%
- foster clark's12%
- Symega11%
- Natures Choice7%
- Simply Organic7%
Demand
Vanilla Extract search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Vanilla Extract search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vanilla extract58K/yr
- vanilla34K/yr
- فانيلا5K/yr
- فانيليا4K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Extract
We read the reviews and the return reasons for every product selling here.
“No aroma at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Extract questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









