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Vanilla Extract

Maybe

Returns run at only 0.1% of orders. But demand is soft, at +11.1% this quarter, so Vanilla Extract is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 419 Grocery niches · +9 vs the category median of 52
Market size
$269K/yr101K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
51%top-5 click share · 18 brands · 36 sellers

Flapen Score

Vanilla Extract against its category

The dotted line is the Grocery average. Past it, Vanilla Extract is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Extract market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Vanilla Extract 101K times last year and spent an estimated $269K. The top 5 brands take 61% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
5.3%
Market size, estimated
$269Ka year
Peak month
February1.5× the quietest month
Top search term
vanilla extract58K searches a year

02 · Price

A sale here is worth $49.95.

Listings sell for $49.95 on average, from $1.48 to $186.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $49.95 that is $12K to $25K a year per listing.

Average price
$49.95inside the $15 to $100 sweet spot
Price range
$1.48–$186.26
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$12K–$25K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #31 within Grocery. It carries 1,673 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
93%
Out of stock, average day
2.5%
Average rank
#31in Grocery
Average rating
4.36 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,673per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Vanilla Extract products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$32K$43K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

36

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

33%

  • S P R I G17%
  • Dr. Oetker13%
  • foster clark's12%
  • Symega11%
  • Natures Choice7%
  • Simply Organic7%

Demand

Vanilla Extract search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Vanilla Extract search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla extract58K/yr
  • vanilla34K/yr
  • فانيلا5K/yr
  • فانيليا4K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Extract

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “الجودة الشاملة”
15%of negative reviews mention “يشم”
0.1%of orders come back
“No aroma at all”
A buyer, on “يشم”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Vanilla Extract questions

Answered from the same tracked data.