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Vanilla Bean Paste

Fail

Shoppers spend only $74K a year here, so Vanilla Bean Paste is a Fail.

Flapen Score
45
45 / 100
Ranks 320 of 419 Grocery niches · −7 vs the category median of 52
Market size
$74K/yr25K searches / yr
90-day growth
+51.1%search demand this quarter
Competition
73%top-5 click share · 11 brands · 17 sellers

Flapen Score

Vanilla Bean Paste against its category

The dotted line is the Grocery average. Past it, Vanilla Bean Paste is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Bean Paste market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Vanilla Bean Paste 25K times last year and spent an estimated $74K. The top 5 brands take 86% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+51.1%
Conversion, latest week
3.2%
Market size, estimated
$74Ka year
Top search term
vanilla bean paste19K searches a year

02 · Price

A sale here is worth $90.59.

Listings sell for $90.59 on average, from $38.05 to $337.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $90.59 that is $0 to $9K a year per listing.

Average price
$90.59inside the $15 to $100 sweet spot
Price range
$38.05–$337.85
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #20 within Grocery. It carries 2,703 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
57%
Out of stock, average day
3.4%
Average rank
#20in Grocery
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,703per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Vanilla Bean Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$7K$15K$22K$29K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

  • Simply Organic40%
  • Nielsen-Massey21%
  • S P R I G12%
  • Vanilla Bean Kings7%
  • Carmine County6%
  • Symega4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Vanilla Bean Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Vanilla Bean Paste

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “حلاوة”
38%of negative reviews mention “يشم”
0.2%of orders come back
“Not useable smells off”
A buyer, on “يشم”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Vanilla Bean Paste questions

Answered from the same tracked data.