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Truffle

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 96% of clicks, so Truffle is a Maybe.

Flapen Score
59
59 / 100
Top 18% of 419 Grocery niches · +7 vs the category median of 52
Market size
$68K/yr67K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
41%top-5 click share · 9 brands · 18 sellers

Flapen Score

Truffle against its category

The dotted line is the Grocery average. Past it, Truffle is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Truffle market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Truffle 67K times last year and spent an estimated $68K. The top 5 brands take 96% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
7.7%
Market size, estimated
$68Ka year
Peak month
November1.4× the quietest month
Top search term
hunters chips20K searches a year

02 · Price

A sale here is worth $13.22.

Listings sell for $13.22 on average, from $1.68 to $129.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.22 that is $3K to $7K a year per listing.

Average price
$13.22under the $15 to $100 sweet spot
Price range
$1.68–$129.84
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #73 within Grocery. It carries 55 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#73in Grocery
Average rating
4.20 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
55per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Truffle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

18

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

3%

  • HUNTER'S Gourmet88%
  • Soul Pantry3%
  • Hunter's2%
  • BENLIAN2%
  • Lay's2%
  • Harvest Snaps1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Truffle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Truffle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hunters chips20K/yr
  • hunters gourmet13K/yr
  • healthy chips14K/yr
  • hunters7K/yr
  • baked chips6K/yr
  • hunter5K/yr
  • truffle chips3K/yr

Reviews and returns

What reviews say buyers love and hate about Truffle

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “الذوق العام”
50%of negative reviews mention “الذوق العام”
0.1%of orders come back
“Bad taste”
A buyer, on “الذوق العام”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Truffle questions

Answered from the same tracked data.