Truffle
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 96% of clicks, so Truffle is a Maybe.
- Flapen Score
- 59 / 100Top 18% of 419 Grocery niches · +7 vs the category median of 5259
- Market size
- $68K/yr67K searches / yr
- 90-day growth
- +19.4%search demand this quarter
- Competition
- 41%top-5 click share · 9 brands · 18 sellers
Flapen Score
Truffle against its category
The dotted line is the Grocery average. Past it, Truffle is stronger. Inside it, weaker.
Market
The Truffle market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Truffle 67K times last year and spent an estimated $68K. The top 5 brands take 96% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- +19.4%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $68Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- hunters chips20K searches a year
02 · Price
A sale here is worth $13.22.
Listings sell for $13.22 on average, from $1.68 to $129.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.22 that is $3K to $7K a year per listing.
- Average price
- $13.22under the $15 to $100 sweet spot
- Price range
- $1.68–$129.84
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #73 within Grocery. It carries 55 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #73in Grocery
- Average rating
- 4.20 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 55per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Truffle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hunters Gourmet Black Truffle Hand Cooked Potato Chips (150g)
- Price
- $11.96
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 5y ago

Hunters Gourmet Mixed Vegetable Chips 75g
- Price
- $4.50
- Rating
- 4.1/5
- Reviews
- 243
- Age
- 7y ago

Hunters Gourmet Sea Salt Hand Cooked Potato Chips (125g)
- Price
- $7.29
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 7y ago

Hunters Gourmet Black Truffle and Parmesan Hand Cooked Potato Chips (150g)
- Price
- $12.49
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 4y ago

Hunters Gourmet Sea Salt And Cider Vinegar Quinoa Chips 28g
- Price
- $3.76
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 5y ago
Trending
90-day click momentum
Soul Pantry High Protein Chips Classics Variety Pack - 15g Protein Baked Gluten Free Snacks (Cheese & Garlic Pink Salt Peri Peri Smokey Chipotle Tomato) 10 x 50g
- Price
- $73.50
- Rating
- 1.5/5
- Reviews
- 5
- Age
- 1y ago

Benlian Gluten Free Chips Corn & Brown Rice Paprika 60g | With Extra Virgin Olive Oil Non Fried Vegetarian No Preservatives Glutamat
- Price
- $6.05
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 3y ago

Hunters Gourmet Hot Chilli Peppers Hand Cooked Potato Chips (40g)
- Price
- $3.22
- Rating
- 3.7/5
- Reviews
- 29
- Age
- 7y ago

Hunters Gourmet White Truffle Hand Cooked Potato Chips 150g
- Price
- $12.53
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 4y ago

Hunters Gourmet Black Truffle and Parmesan Hand Cooked Potato Chips (150g)
- Price
- $12.49
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 4y ago
Newest
by launch date
Real Chips - Lentil Chips Onion Flavor 60g Pack 50% Less Fat Never Fried Crunchy & Healthy High-Protein Snack
- Price
- $7.83
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Soul Pantry High Protein Chips Classics Variety Pack - 15g Protein Baked Gluten Free Snacks (Cheese & Garlic Pink Salt Peri Peri Smokey Chipotle Tomato) 10 x 50g
- Price
- $73.50
- Rating
- 1.5/5
- Reviews
- 5
- Age
- 1y ago

Hunters Gourmet Shiitake Mushroom Chips 55g Vegan Msg & Gluten Free No Artificial Ingredients
- Price
- $8.24
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 2y ago

Hunters Ridges Himalayan Pink Salt 40g
- Price
- $1.68
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 3y ago

Hunters Gourmet Quattro Formaggi Hand Cooked Potato Chips 150g
- Price
- $10.60
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
18
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
3%
- HUNTER'S Gourmet88%
- Soul Pantry3%
- Hunter's2%
- BENLIAN2%
- Lay's2%
- Harvest Snaps1%
- Open — no brand owns it (3 brands, 3%)
Demand
Truffle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Truffle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hunters chips20K/yr
- hunters gourmet13K/yr
- healthy chips14K/yr
- hunters7K/yr
- baked chips6K/yr
- hunter5K/yr
- truffle chips3K/yr
Reviews and returns
What reviews say buyers love and hate about Truffle
We read the reviews and the return reasons for every product selling here.
“Bad taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Truffle questions
Answered from the same tracked data.









