How competitive is the Tortilla Wrap niche on Amazon United Arab Emirates?

19 brands and 22 sellers compete in Tortilla Wrap on Amazon United Arab Emirates. The top 5 Tortilla Wrap products take 41% of clicks and its top 5 brands hold 64% of demand.

What does it cost to enter the Tortilla Wrap niche?

Tortilla Wrap sells for $13.30 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $5.81–$48.02. The average incumbent carries 134 reviews — the moat a new listing must climb.

Tortilla Wrap

Tortilla Wrap shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Worth a look

Top 13% of 419 Grocery niches · +9 vs the category median of 52

This niche Category average · 419 niches

Is Tortilla Wrap profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Tortilla Wrap is a $105K/yr Amazon United Arab Emirates market (63K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 61/100.

Tortilla Wrap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.2% over the last 90 days and 12.6% of searches end in a purchase.

$105K

revenue / yr

Units sold / yr15K

Search volume / yr-1.2%63K

Conversion rate12.6%

Avg price$13.30

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers19 · 22

Top-5 product click share41%

Open market36%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Top Tortilla Wrap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Old El Paso Soft Tortilla Wraps Flour 326g Made Exclusively with Sunflower Oil Preservative Free Your Choice of Tortilla for Fajitas Burritos & Sandwiches Super Soft and Flexible 8 Pieces

Price: $10.91
Rating: 4.4/5
Reviews: 1,169
Age: 12y ago

Signature Lulu Tortilla 8pcs

Price: $8.66
Rating: 4.4/5
Reviews: 26
Age: 3y ago

Mission Tortilla Wraps Original 200g

Price: $5.81
Rating: 4.8/5
Reviews: 23
Age: 3y ago

Senor Pepes Plain Tortilla Wraps 8 3 x 6 pcs

Price: $11.72
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

American Classic Tortilla 8inch 12pcs

Price: $9.47
Rating: 4.7/5
Reviews: 51
Age: 3y ago

Newest

by launch date

EL CHAPOS Large Tortilla Wraps 25cm 6 Pieces 420g | Soft Flour Wraps for Burritos Shawarma & Sandwich Rolls | Ready to Use Flatbread

Price: $8.81
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Switz Mini Original Tortilla Wraps 10 pcs 250 g

Price: $9.81
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Senor Pepes Plain Tortilla Wraps 8 3 x 6 pcs

Price: $11.72
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Lusine Whole Wheat Tortilla Wraps 6 pcs 240 g

Price: $9.77
Rating: 4.6/5
Reviews: 6
Age: 10mo ago

Fresh St. Tortilla Wraps 25 cm | Pack of 12 | Soft and Fluffy | For Shawarma Tacos Burritos and Quesadillas | Halal | Vegan | No Trans Fat

Price: $9.92
Rating: 5.0/5
Reviews: 3
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

19 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

31%

mission20%
Old El Paso16%
American Classic11%
Signature Personalised Gifts11%
Señor Pepe's6%
Lusine5%

Tortilla Wrap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR12.6%Products32Brands19Top 5 Brands64%OOS Rate3.6%Rating4.5★Reviews134Avg BSR#74

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Tortilla Wrap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tortilla wrap31K/yr +0.1%14.1% conv.
tortilla16K/yr +3.2%10.1% conv.
wrap8K/yr +9.4%5.5% conv.
wraps4K/yr +9.5%13.9% conv.
تورتيلا4K/yr -41.1%11.5% conv.

What reviews say buyers love and hate about Tortilla Wrap

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الذوق العام61%

“Very tasty”

ملمس ناعم17%

“Soft and tasty”

المحتوى الغذائي11%

“Filling and high in protein,”

نضارة11%

“A satisfying, high-protein wrap,”

Tortilla Wrap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1المنتج المعلن عنه مقابل المنتج الفعلي

100%

Common Tortilla Wrap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tortilla Wrap 61/100 on Amazon United Arab Emirates — Worth a look. The niche generates $105K/yr across 32 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -1.2% over the last 90 days.