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Tortilla Wrap

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -1.2% this quarter, so Tortilla Wrap is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 419 Grocery niches · +9 vs the category median of 52
Market size
$105K/yr63K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
41%top-5 click share · 19 brands · 22 sellers

Flapen Score

Tortilla Wrap against its category

The dotted line is the Grocery average. Past it, Tortilla Wrap is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tortilla Wrap market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Tortilla Wrap 63K times last year and spent an estimated $105K. The top 5 brands take 64% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
12.6%
Market size, estimated
$105Ka year
Peak month
September1.5× the quietest month
Top search term
tortilla wrap31K searches a year

02 · Price

A sale here is worth $13.30.

Listings sell for $13.30 on average, from $5.81 to $48.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.30 that is $3K to $7K a year per listing.

Average price
$13.30under the $15 to $100 sweet spot
Price range
$5.81–$48.02
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #74 within Grocery. It carries 134 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
97%
Out of stock, average day
3.6%
Average rank
#74in Grocery
Average rating
4.50 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
134per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Tortilla Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$13K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

19 rising

Sellers

22

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

31%

  • mission20%
  • Old El Paso16%
  • American Classic11%
  • Signature Personalised Gifts11%
  • Señor Pepe's6%
  • Lusine5%

Demand

Tortilla Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Tortilla Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tortilla wrap31K/yr
  • tortilla16K/yr
  • wrap8K/yr
  • wraps4K/yr
  • تورتيلا4K/yr

Reviews and returns

What reviews say buyers love and hate about Tortilla Wrap

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very tasty”
A buyer, on “الذوق العام”61% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Tortilla Wrap questions

Answered from the same tracked data.