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Toor Dal

prices mostly outside the sweet spot ($4.04–$14.67) — Toor Dal doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 365 of 419 Grocery niches · −10 vs the category median of 52

Market size 32Growth 15Conversion 100Competition 13Returns 100Price range 0Avg price 24Brand share 6Review moat 96Quality gap 62
This niche Category average · 419 niches

Is Toor Dal profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Toor Dal is a $150K/yr Amazon United Arab Emirates market (63K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Toor Dal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.0% over the last 90 days and 28.0% of searches end in a purchase.

$150K

revenue / yr

Units sold / yr25K
Search volume / yr-21.0%63K
Conversion rate28.0%
Avg price$8.55

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 14
Top-5 product click share85%
Open market3%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement11%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews78

Top Toor Dal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

$0$15K$30K$45K$60K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Lulu34%
  • Bayara27%
  • Madhoor23%
  • Organic Tattva7%
  • Natures Choice6%
  • Eastern3%

Toor Dal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR28.0%Products9Brands6Top 5 Brands97%OOS Rate0.0%Rating4.4★Reviews78Avg BSR#15
3K2KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.4×

Top Toor Dal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toor dal46K/yr
  • toor dal 1kg13K/yr
  • tur dal4K/yr

What reviews say buyers love and hate about Toor Dal

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
الجودة الشاملة40%

Good quality

القيمة مقابل المال37%

Good value for money

الذوق العام7%

and tastes great

تعليمات الطبخ7%

cooks evenly

What buyers complain about

75% of reviews
الجودة الشاملة50%

Not very good

القيمة مقابل المال25%

price increased lately

Common Toor Dal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toor Dal 42/100 on Amazon United Arab Emirates — Skip it. The niche generates $150K/yr across 9 tracked products. Search demand moved -21.0% over the last 90 days.
Search demand for Toor Dal on Amazon United Arab Emirates peaks in Nov, where the busiest month runs 1.4× the quietest.