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Toor Dal

Fail

Prices span $4.04–$14.67, mostly outside the sweet spot, so Toor Dal is a Fail.

Flapen Score
42
42 / 100
Ranks 365 of 419 Grocery niches · −10 vs the category median of 52
Market size
$150K/yr63K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
85%top-5 click share · 6 brands · 14 sellers

Flapen Score

Toor Dal against its category

The dotted line is the Grocery average. Past it, Toor Dal is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toor Dal market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Toor Dal 63K times last year and spent an estimated $150K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

28.0% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 28.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
28.0%
Market size, estimated
$150Ka year
Peak month
November1.4× the quietest month
Top search term
toor dal46K searches a year

02 · Price

A sale here is worth $8.55.

Listings sell for $8.55 on average, from $4.04 to $14.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $8.55 that is $13K to $17K a year per listing.

Average price
$8.55under the $15 to $100 sweet spot
Price range
$4.04–$14.67
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$13K–$17K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Grocery. It carries 78 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Grocery
Average rating
4.38 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
78per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

$0$15K$30K$45K$60K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Lulu34%
  • Bayara27%
  • Madhoor23%
  • Organic Tattva7%
  • Natures Choice6%
  • Eastern3%

Demand

Toor Dal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.4×

Search terms

Top Toor Dal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toor dal46K/yr
  • toor dal 1kg13K/yr
  • tur dal4K/yr

Reviews and returns

What reviews say buyers love and hate about Toor Dal

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not very good”
A buyer, on “الجودة الشاملة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Toor Dal questions

Answered from the same tracked data.