Toor Dal
FailPrices span $4.04–$14.67, mostly outside the sweet spot, so Toor Dal is a Fail.
- Flapen Score
- 42 / 100Ranks 365 of 419 Grocery niches · −10 vs the category median of 5242
- Market size
- $150K/yr63K searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 14 sellers
Flapen Score
Toor Dal against its category
The dotted line is the Grocery average. Past it, Toor Dal is stronger. Inside it, weaker.
Market
The Toor Dal market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Toor Dal 63K times last year and spent an estimated $150K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
28.0% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 28.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 28.0%
- Market size, estimated
- $150Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- toor dal46K searches a year
02 · Price
A sale here is worth $8.55.
Listings sell for $8.55 on average, from $4.04 to $14.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $8.55 that is $13K to $17K a year per listing.
- Average price
- $8.55under the $15 to $100 sweet spot
- Price range
- $4.04–$14.67
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Grocery. It carries 78 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Grocery
- Average rating
- 4.38 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 78per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Toor Dal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click shareTrending
90-day click momentum
Madhoor Toor Dal 1kg
- Price
- $7.55
- Rating
- 4.1/5
- Reviews
- 113
- Age
- 5y ago

LuLu Toor Dal 400g
- Price
- $5.42
- Rating
- 4.0/5
- Reviews
- 69
- Age
- 3y ago

Bayara Toor Dal 400g
- Price
- $4.36
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 7y ago

Organic Tattva Toor Arhar Dal 1 kg
- Price
- $11.61
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 3y ago

Eastern Toor Dal 1kg | Premium Quality Protein-Rich Lentils for Everyday Cooking
- Price
- $14.67
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 7y ago
Newest
by launch date
Organic Tattva Toor Arhar Dal 1 kg
- Price
- $11.61
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 3y ago

LuLu Toor Dal 800g
- Price
- $9.70
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 3y ago

LuLu Toor Dal 400g
- Price
- $5.42
- Rating
- 4.0/5
- Reviews
- 69
- Age
- 3y ago

Madhoor Toor Dal 1kg
- Price
- $7.55
- Rating
- 4.1/5
- Reviews
- 113
- Age
- 5y ago

Natures Choice Lentils Toor Dal - 500 Gm (Yellow)
- Price
- $4.04
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
14
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Lulu34%
- Bayara27%
- Madhoor23%
- Organic Tattva7%
- Natures Choice6%
- Eastern3%
Demand
Toor Dal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.4×
Search terms
Top Toor Dal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toor dal46K/yr
- toor dal 1kg13K/yr
- tur dal4K/yr
Reviews and returns
What reviews say buyers love and hate about Toor Dal
We read the reviews and the return reasons for every product selling here.
“Not very good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toor Dal questions
Answered from the same tracked data.









