Is tomato paste profitable to sell on Amazon United Arab Emirates?

The niche generates $168K/yr across 18 tracked products. 90-day search growth is -26.5%. Flapen's verdict: Skip it (49/100).

How competitive is the tomato paste niche?

8 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in tomato paste?

Top complaints mined from reviews: فاسد/فاسد/فاسد. The return rate is 0.1%.

When does demand for tomato paste peak?

Demand peaks in Feb–Nov; the busiest month runs 1.5× the quietest.

What does it cost to enter the tomato paste niche?

Listings span $1.89–$24.60; the average listing price is $9.00 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.

tomato paste

Skip it

Soft demand (-26.5% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible20.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great137.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$1.89–$24.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$168K

$168K/yr · 93K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.00

avg listing price — sweet spot $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-26.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Arab Emirates niche tracking, tomato paste is a $168K/yr Amazon United Arab Emirates market (93K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

tomato paste market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $135K–$180K; units × avg price
Conversion rate: 20.0%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 3.1%
Avg brand age: 63 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Al Ain32%
Lacnor29%
HEINZ17%
Al Alali8%
Pomi6%
Safa4%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.

Peak months: Feb, Nov · busiest ÷ quietest = 1.5×

Open Trend

Top tomato paste search terms

tomato paste60K/yr -16.5%12.5% conv.
صلصة طماطم13K/yr -45.8%1.7% conv.
معجون طماطم9K/yr -41.9%4.4% conv.
tomato puree7K/yr -4.7%8.2% conv.
صلصه طماطم4K/yr -42.8%1.0% conv.

All search terms

Top tomato paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lacnor Essentials Tomato Paste 100% Natural 135 Gram Pack of 8

Lacnor$8.724.4★116 rev

Heinz Tomato Paste - 370 Gm

HEINZ$4.154.4★1,292 rev

Al Ain Tomato Paste - 135 gm

Al Ain$1.894.2★40 rev

Al Ain Tomato Paste tetra Pack Pack of 8x135g Rich Tomato Texture Made from Ripe Tomatoes Use for Pizza Sauce or Pasta Sauce and More

Al Ain$8.624.4★172 rev

Heinz Tomato Puree 8 x 135 gm

HEINZ$8.424.5★104 rev

Newest

by launch date

Al Ain Tomato Paste Glass Jar 370 g

Al Ain$4.482 rev

1y ago

Al Ain Tomato Paste Value Pack 2 x 750 g

Al Ain$12.554 rev

2y ago

Al Ain Tomato Paste 5 x 200g

Generic$11.7019 rev

3y ago

Heinz Tomato Puree 8 x 135 gm

HEINZ$8.42104 rev

5y ago

Pomi Tomato Paste Tube Made from 100% Fresh Italian Tomatoes - 200 g

Pomi$4.6652 rev

6y ago

What buyers say about tomato paste

What buyers praise and complain about, mined from review topics.

What buyers love

المنتج المعلن عنه مقابل المنتج الفعلي25%

“I also got what I requested for”

الجودة الشاملة25%

“Good product”

نكهة25%

“The flavour and colour is amazing and gives your dish that instant umami taste”

الذوق العام25%

“Tasty and delicious”

What buyers complain about

فاسد/فاسد/فاسد100%

“Bad”

Common questions

Is tomato paste profitable to sell on Amazon United Arab Emirates?: The niche generates $168K/yr across 18 tracked products. 90-day search growth is -26.5%. Flapen's verdict: Skip it (49/100).
How competitive is the tomato paste niche?: 8 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in tomato paste?: Top complaints mined from reviews: فاسد/فاسد/فاسد. The return rate is 0.1%.
When does demand for tomato paste peak?: Demand peaks in Feb–Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the tomato paste niche?: Listings span $1.89–$24.60; the average listing price is $9.00 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.