How competitive is the Tomato Paste niche on Amazon United Arab Emirates?

8 brands and 21 sellers compete in Tomato Paste on Amazon United Arab Emirates. The top 5 Tomato Paste products take 64% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Tomato Paste?

Tomato Paste buyers on Amazon United Arab Emirates complain most about فاسد/فاسد/فاسد, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Tomato Paste niche?

Tomato Paste sells for $9.00 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $1.89–$24.60. The average incumbent carries 138 reviews — the moat a new listing must climb.

Tomato Paste

soft demand (-26.5% this quarter) — Tomato Paste doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 247 of 419 Grocery niches · −3 vs the category median of 52

This niche Category average · 419 niches

Is Tomato Paste profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Tomato Paste is a $168K/yr Amazon United Arab Emirates market (93K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 49/100.

Tomato Paste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.5% over the last 90 days and 20.0% of searches end in a purchase.

$168K

revenue / yr

Units sold / yr20K

Search volume / yr-26.5%93K

Conversion rate20.0%

Avg price$9.00

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 21

Top-5 product click share64%

Open market8%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Tomato Paste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lacnor Essentials Tomato Paste 100% Natural 135 Gram Pack of 8

Price: $8.72
Rating: 4.4/5
Reviews: 116
Age: 7y ago

Heinz Tomato Paste - 370 Gm

Price: $4.15
Rating: 4.4/5
Reviews: 1,292
Age: 7y ago

Al Ain Tomato Paste - 135 gm

Price: $1.89
Rating: 4.2/5
Reviews: 40
Age: 7y ago

Al Ain Tomato Paste tetra Pack Pack of 8x135g Rich Tomato Texture Made from Ripe Tomatoes Use for Pizza Sauce or Pasta Sauce and More

Price: $8.62
Rating: 4.4/5
Reviews: 172
Age: 9y ago

Heinz Tomato Puree 8 x 135 gm

Price: $8.42
Rating: 4.5/5
Reviews: 104
Age: 5y ago

Newest

by launch date

Al Ain Tomato Paste Glass Jar 370 g

Price: $4.48
Rating: 2.5/5
Reviews: 2
Age: 1y ago

Al Ain Tomato Paste Value Pack 2 x 750 g

Price: $12.55
Rating: 5.0/5
Reviews: 4
Age: 2y ago

Al Ain Tomato Paste 5 x 200g

Price: $11.70
Rating: 4.6/5
Reviews: 19
Age: 3y ago

Heinz Tomato Puree 8 x 135 gm

Price: $8.42
Rating: 4.5/5
Reviews: 104
Age: 5y ago

Pomi Tomato Paste Tube Made from 100% Fresh Italian Tomatoes - 200 g

Price: $4.66
Rating: 4.7/5
Reviews: 52
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Al Ain32%
Lacnor29%
HEINZ17%
Al Alali8%
Pomi6%
Safa4%
Open — no brand owns it (2 brands, 4%)

Tomato Paste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR20.0%Products18Brands8Top 5 Brands92%OOS Rate3.1%Rating4.4★Reviews138Avg BSR#13

Peak months: Feb, Nov · busiest ÷ quietest = 1.5×

Top Tomato Paste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tomato paste60K/yr -16.5%12.5% conv.
صلصة طماطم13K/yr -45.8%1.7% conv.
معجون طماطم9K/yr -41.9%4.4% conv.
tomato puree7K/yr -4.7%8.2% conv.
صلصه طماطم4K/yr -42.8%1.0% conv.

What reviews say buyers love and hate about Tomato Paste

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

المنتج المعلن عنه مقابل المنتج الفعلي25%

“I also got what I requested for”

الجودة الشاملة25%

“Good product”

نكهة25%

“The flavour and colour is amazing and gives your dish that instant umami taste”

الذوق العام25%

“Tasty and delicious”

What buyers complain about

100% of reviews

فاسد/فاسد/فاسد100%

“Bad”

Common Tomato Paste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tomato Paste 49/100 on Amazon United Arab Emirates — Skip it. The niche generates $168K/yr across 18 tracked products. Search demand moved -26.5% over the last 90 days.