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Tomato

Fail

The top 5 brands take 100% of clicks, so Tomato is a Fail.

Flapen Score
48
48 / 100
Ranks 271 of 419 Grocery niches · −4 vs the category median of 52
Market size
$466K/yr366K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
91%top-5 click share · 2 brands · 12 sellers

Flapen Score

Tomato against its category

The dotted line is the Grocery average. Past it, Tomato is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tomato market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Tomato 366K times last year and spent an estimated $466K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

30.0% of searches ended in a purchase last week.

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 30.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $466K a year.

Searches, last 12 months
366K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
30.0%
Market size, estimated
$466Ka year
Top search term
tomato297K searches a year

02 · Price

A sale here is worth $4.23.

Listings sell for $4.23 on average, from $2.61 to $9.99. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $4.23 that is $63K to $85K a year per listing.

Average price
$4.23under the $15 to $100 sweet spot
Price range
$2.61–$9.99
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
200K–250K
Units per listing a year
15,000–20,000
Revenue per listing a year
$63K–$85K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #10 within Grocery. It carries 279 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#10in Grocery
Average rating
4.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
279per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

$0$70K$140K$210K$279K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Lulu84%
  • Generic16%
  • Open — no brand owns it (0%)

Demand

Tomato search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Apr, Jun · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

Search terms

Top Tomato search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tomato297K/yr
  • tomatoes47K/yr
  • طماطم13K/yr
  • tomatoes fresh4K/yr
  • tomoto5K/yr

Reviews and returns

What reviews say buyers love and hate about Tomato

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “فاسد/فاسد/فاسد”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unripe and rotten”
A buyer, on “فاسد/فاسد/فاسد”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Tomato questions

Answered from the same tracked data.