- Flapen Score
- 42 / 100Ranks 365 of 419 Grocery niches · −10 vs the category median of 5242
- Market size
- $27K/yr35K searches / yr
- 90-day growth
- +25.6%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 11 sellers
Flapen Score
Tofu against its category
The dotted line is the Grocery average. Past it, Tofu is stronger. Inside it, weaker.
Market
The Tofu market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Tofu 35K times last year and spent an estimated $27K. All 4 brands take every click. Demand peaks in Jun–Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +25.6%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $27Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- tofu31K searches a year
02 · Price
A sale here is worth $10.41.
Listings sell for $10.41 on average, from $4.20 to $16.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $10.41 that is $5K to $8K a year per listing.
- Average price
- $10.41under the $15 to $100 sweet spot
- Price range
- $4.20–$16.35
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #165 within Grocery. It carries 707 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #165in Grocery
- Average rating
- 4.12 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 707per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Tofu products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lulu Fresh Tofu (Bean Curd) 500g
- Price
- $7.15
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3y ago

Fresh Tofu Block 500g High Protein Low Calories UAE
- Price
- $4.20
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 1y ago

Fresh Firm Tofu 500g High Protein No Cholesterol Low Fat Rich in Calcium UAE
- Price
- $5.12
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 6y ago

Mori-Nu - Silken Tofu Extra Firm 12.3 Oz. 150127
- Price
- $13.80
- Rating
- 4.4/5
- Reviews
- 4,003
- Age
- 13y ago

Mori-Nu Silken Tofu Lite Firm 349 g
- Price
- $15.82
- Rating
- 3.9/5
- Reviews
- 57
- Age
- 3y ago
Trending
90-day click momentum
Fresh Tofu Block 500g High Protein Low Calories UAE
- Price
- $4.20
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 1y ago

Lulu Fresh Tofu (Bean Curd) 500g
- Price
- $7.15
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3y ago

Mori-Nu - Silken Tofu Extra Firm 12.3 Oz. 150127
- Price
- $13.80
- Rating
- 4.4/5
- Reviews
- 4,003
- Age
- 13y ago

Mori-Nu Silken Tofu Lite Firm 349 g
- Price
- $15.82
- Rating
- 3.9/5
- Reviews
- 57
- Age
- 3y ago

Fresh Firm Tofu 500g High Protein No Cholesterol Low Fat Rich in Calcium UAE
- Price
- $5.12
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 6y ago
Newest
by launch date
Fresh Tofu Block 500g High Protein Low Calories UAE
- Price
- $4.20
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 1y ago

Mori-Nu Silken Tofu Lite Firm 349 g
- Price
- $15.82
- Rating
- 3.9/5
- Reviews
- 57
- Age
- 3y ago

Lulu Fresh Tofu (Bean Curd) 500g
- Price
- $7.15
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3y ago

Fresh Firm Tofu 500g High Protein No Cholesterol Low Fat Rich in Calcium UAE
- Price
- $5.12
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 6y ago

Morinaga Mori-Nu Organic Silken Tofu - Soft 12 oz Pkg
- Price
- $16.35
- Rating
- 3.8/5
- Reviews
- 58
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Lulu45%
- Generic40%
- Mori-Nu12%
- Morinaga3%
Demand
Tofu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Aug · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Tofu
We read the reviews and the return reasons for every product selling here.
“Not fresh”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tofu questions
Answered from the same tracked data.









