Tea
MaybeReturns run at only 0.3% of orders. But demand is soft, at -8.9% this quarter, so Tea is a Maybe.
- Flapen Score
- 63 / 100Top 9% of 419 Grocery niches · +11 vs the category median of 5263
- Market size
- $789K/yr429K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 43%top-5 click share · 11 brands · 33 sellers
Flapen Score
Tea against its category
The dotted line is the Grocery average. Past it, Tea is stronger. Inside it, weaker.
Market
The Tea market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Tea 429K times last year and spent an estimated $789K. The top 5 brands take 90% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $789K a year.
- Searches, last 12 months
- 429K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $789Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- tea135K searches a year
02 · Price
A sale here is worth $17.23.
Listings sell for $17.23 on average, from $6.10 to $82.59. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $17.23 that is $26K to $34K a year per listing.
- Average price
- $17.23inside the $15 to $100 sweet spot
- Price range
- $6.10–$82.59
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $26K–$34K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Grocery. It carries 402 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #163in Grocery
- Average rating
- 4.47 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 402per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Tea products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brooke Bond Red Label Black Loose Tea 400g
- Price
- $12.06
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 7y ago

Lipton Yellow Label Black Tea 100 Teabags
- Price
- $11.55
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 3y ago

Brooke Bond Red Label Black Tea 100pcs
- Price
- $9.10
- Rating
- 4.4/5
- Reviews
- 1,019
- Age
- 7y ago

Brooke Bond Red Label Black Loose Tea 800g
- Price
- $22.49
- Rating
- 4.6/5
- Reviews
- 256
- Age
- 7y ago

Lipton Yellow Label Black Tea 200 Teabags
- Price
- $19.59
- Rating
- 4.6/5
- Reviews
- 510
- Age
- 8y ago
Trending
90-day click momentum
Lipton Ice Tea Peach Can 320ml x 6
- Price
- $11.62
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 7y ago

Red Dot Gift 100 Pcs Disposable Tea Filter Bags (7x9 cm) - Empty Tea Bags with Drawstring for Loose Leaf Tea Herbs Spices & Coffee - Safe Natural Material (White 7cm X 9cm)
- Price
- $10.53
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 9mo ago

Lipton Yellow Label Black Tea 200 Teabags (Special Price)
- Price
- $19.97
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 6y ago

Tata Tea Gold Premium Assam teas with Gently Rolled Aromatic Long Leaves Rich & Aromatic Chai Black Tea 400g
- Price
- $16.40
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 3y ago

Kanan Devan Tea Dust Jar 400g
- Price
- $10.20
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 4y ago
Newest
by launch date
Red Dot Gift 100 Pcs Disposable Tea Filter Bags (7x9 cm) - Empty Tea Bags with Drawstring for Loose Leaf Tea Herbs Spices & Coffee - Safe Natural Material (White 7cm X 9cm)
- Price
- $10.53
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 9mo ago

Brooke Bond Red Label Black Loose Tea 5KG
- Price
- $76.14
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 3y ago

Tata Tea Gold Premium Assam teas with Gently Rolled Aromatic Long Leaves Rich & Aromatic Chai Black Tea 400g
- Price
- $16.40
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 3y ago

Lipton Yellow Label Black Tea 100 Teabags
- Price
- $11.55
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 3y ago

Society Loose Tea 450g
- Price
- $19.28
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
33
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
43%
Top 20: 89%
Open market
7%
- Brooke Bond41%
- Lipton38%
- Alokozay6%
- Wagh Bakri3%
- Tata3%
- Red Dot Gift3%
- Open — no brand owns it (5 brands, 7%)
Demand
Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Tea search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tea135K/yr
- tea powder54K/yr
- tea bags43K/yr
- lipton25K/yr
- black tea24K/yr
- شاي28K/yr
- red label tea powder18K/yr
- شاي ليبتون13K/yr
- lipton tea13K/yr
- red label10K/yr
Reviews and returns
What reviews say buyers love and hate about Tea
We read the reviews and the return reasons for every product selling here.
“The calories info does not match”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tea questions
Answered from the same tracked data.









