tahini
Worth a lookShows low returns (0.1%), but soft demand (-21.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible90.56avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.11avg listing price — sweet spot $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$7.81–$201.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$130K$130K/yr · 52K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, tahini is a $130K/yr Amazon United Arab Emirates market (52K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
tahini market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $141K–$169K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 11%
- Out of stock
- 4.8%
- Avg brand age
- 56 months
- Avg seller age
- 63 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
22
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
14%
- HB Halwani Bros36%
- Lulu25%
- SEHA8%
- Aseel7%
- Generic5%
- Alkanater3%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top tahini search terms
- tahini21K/yr
- tahina15K/yr
- طحينة8K/yr
- طحينية4K/yr
- tahini paste4K/yr
Top tahini products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halwani Finest Tahina Plastic Bottle 500g
HB Halwani Bros$17.844.4★143 rev
Lulu Al Balad Tahina 400g
Lulu$10.614.3★42 rev
LuLu Tahina Made Of 100% Pure Sesame Seeds 400g
Lulu$11.624.3★28 rev
HalwaniAl Nakhla Tahina Palm Jar 250 gmm
HB Halwani Bros$7.814.6★81 rev
SEHA FINEST TAHINA 400G
SEHA$10.284.4★48 rev
Newest
by launch date
California Garden Tahini 450g
California Garden$13.531 rev
Aseel Premium Tahina Combo 2 x 450 g
Aseel$21.7417 rev
Home Taste Premium Tahina 300g 100% Pure Sesame Paste Rich Creamy Texture No Additives or Preservatives Ideal for Hummus Dips and Dressings
Home Taste$12.304 rev
Al Kanater Tahini Sesame Paste 700 Gr All Natural Ground Sesame Seeds Rich Creamy Taste For Hummus Sauces Baba Ghanouj and Halawa.
Alkanater$29.0710 rev
KAMEL BADAWI BSAT FACTORIES Premium Quality Tahini Made from Ground Sesame (7KG)
KAMEL BADAWI BSAT FACTORIES$201.403 rev
Trending
90-day click momentumCalifornia Garden Tahini 450g
California Garden$13.535.0★
Halwani Finest Tahina 1kg
Generic$29.244.2★
Mounir Bissat Tahina 350g
Mounir Bissat$19.684.7★
SEHA FINEST TAHINA 400G
SEHA$10.284.4★
Al Kanater Tahini Sesame Paste 700 Gr All Natural Ground Sesame Seeds Rich Creamy Taste For Hummus Sauces Baba Ghanouj and Halawa.
Alkanater$29.074.6★
What buyers say about tahini
What buyers praise and complain about, mined from review topics.What buyers love
“Best taste”
“very good taste and fresh”
Common questions
- Is tahini profitable to sell on Amazon United Arab Emirates?
- The niche generates $130K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the tahini niche?
- 13 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- When does demand for tahini peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the tahini niche?
- Listings span $7.81–$201.40; the average listing price is $28.11 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.