How competitive is the Tahini niche on Amazon United Arab Emirates?

13 brands and 22 sellers compete in Tahini on Amazon United Arab Emirates. The top 5 Tahini products take 59% of clicks and its top 5 brands hold 83% of demand.

What does it cost to enter the Tahini niche?

Tahini sells for $28.11 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $7.81–$201.40. The average incumbent carries 91 reviews — the moat a new listing must climb.

Tahini

Tahini shows low returns (0.1%), but soft demand (-21.1% this quarter) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

Top 42% of 419 Grocery niches · +1 vs the category median of 52

This niche Category average · 419 niches

Is Tahini profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Tahini is a $130K/yr Amazon United Arab Emirates market (52K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.

Tahini: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.1% over the last 90 days and 8.9% of searches end in a purchase.

$130K

revenue / yr

Units sold / yr6K

Search volume / yr-21.1%52K

Conversion rate8.9%

Avg price$28.11

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers13 · 22

Top-5 product click share59%

Open market17%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Tahini products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Halwani Finest Tahina Plastic Bottle 500g

Price: $17.84
Rating: 4.4/5
Reviews: 143
Age: 11y ago

Lulu Al Balad Tahina 400g

Price: $10.61
Rating: 4.3/5
Reviews: 42
Age: 3y ago

LuLu Tahina Made Of 100% Pure Sesame Seeds 400g

Price: $11.62
Rating: 4.3/5
Reviews: 28
Age: 3y ago

HalwaniAl Nakhla Tahina Palm Jar 250 gmm

Price: $7.81
Rating: 4.6/5
Reviews: 81
Age: 6y ago

SEHA FINEST TAHINA 400G

Price: $10.28
Rating: 4.4/5
Reviews: 48
Age: 4y ago

Newest

by launch date

California Garden Tahini 450g

Price: $13.53
Rating: 5.0/5
Reviews: 1
Age: 9mo ago

Aseel Premium Tahina Combo 2 x 450 g

Price: $21.74
Rating: 4.7/5
Reviews: 17
Age: 1y ago

Home Taste Premium Tahina 300g 100% Pure Sesame Paste Rich Creamy Texture No Additives or Preservatives Ideal for Hummus Dips and Dressings

Price: $12.30
Rating: 4.5/5
Reviews: 4
Age: 1y ago

Al Kanater Tahini Sesame Paste 700 Gr All Natural Ground Sesame Seeds Rich Creamy Taste For Hummus Sauces Baba Ghanouj and Halawa.

Price: $29.07
Rating: 4.6/5
Reviews: 10
Age: 1y ago

KAMEL BADAWI BSAT FACTORIES Premium Quality Tahini Made from Ground Sesame (7KG)

Price: $201.40
Rating: 3.3/5
Reviews: 3
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

14%

HB Halwani Bros36%
Lulu25%
SEHA8%
Aseel7%
Generic5%
Alkanater3%
Open — no brand owns it (7 brands, 14%)

Tahini demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR8.9%Products18Brands13Top 5 Brands83%OOS Rate4.8%Rating4.3★Reviews91Avg BSR#35

Peak months: Feb · busiest ÷ quietest = 1.6×

Top Tahini search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tahini21K/yr -8.3%9.4% conv.
tahina15K/yr -12.8%8.4% conv.
طحينة8K/yr -52.6%4.1% conv.
طحينية4K/yr -23.8%4.6% conv.
tahini paste4K/yr -35.5%5.3% conv.

What reviews say buyers love and hate about Tahini

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الذوق العام83%

“Best taste”

نضارة17%

“very good taste and fresh”

Common Tahini questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tahini 53/100 on Amazon United Arab Emirates — Worth a look. The niche generates $130K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -21.1% over the last 90 days.