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Sushi Rice

Fail

The top 5 products take 84% of clicks, so Sushi Rice is a Fail.

Flapen Score
41
41 / 100
Ranks 373 of 419 Grocery niches · −11 vs the category median of 52
Market size
$69K/yr31K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
84%top-5 click share · 8 brands · 19 sellers

Flapen Score

Sushi Rice against its category

The dotted line is the Grocery average. Past it, Sushi Rice is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sushi Rice market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sushi Rice 31K times last year and spent an estimated $69K. The top 5 brands take 90% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
4.1%
Market size, estimated
$69Ka year
Peak month
August1.4× the quietest month
Top search term
sushi rice18K searches a year

02 · Price

A sale here is worth $54.04.

Listings sell for $54.04 on average, from $13.37 to $165.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $54.04 that is $0 to $5K a year per listing.

Average price
$54.04inside the $15 to $100 sweet spot
Price range
$13.37–$165.00
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #67 within Grocery. It carries 2,834 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
80%
Out of stock, average day
21.3%
Average rank
#67in Grocery
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,834per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sushi Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$10K$21K$31K$41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

19

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • Nutrizain47%
  • Blue Dragon17%
  • Nishiki11%
  • Royal Harvest8%
  • Saitaku8%
  • Shirakiku5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Sushi Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Sushi Rice

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “الذوق العام”
50%of negative reviews mention “تعليمات الطبخ”
0.1%of orders come back
“Super sticky when cooking”
A buyer, on “تعليمات الطبخ”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Sushi Rice questions

Answered from the same tracked data.