sushi rice
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$54.04avg listing price — sweet spot $15–$100
Price range
Good$13.37–$165.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,834.2avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$69K$69K/yr · 31K searches
Competition
Bad84%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Arab Emirates niche tracking, sushi rice is a $69K/yr Amazon United Arab Emirates market (31K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sushi rice market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $108K–$135K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 10%
- Out of stock
- 21.3%
- Avg brand age
- 45 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
19
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
5%
- Nutrizain47%
- Blue Dragon17%
- Nishiki11%
- Royal Harvest8%
- Saitaku8%
- Shirakiku5%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top sushi rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NUTRIZAIN Japonica Sushi Rice 4lb (1.8kg) Box | Vacuum Packed for Longer Freshness | Gluten Free | Sushi Rice
Nutrizain$17.064.6★23 rev
Blue Dragon Sushi Rice 500g
Blue Dragon$16.294.1★10 rev
Royal Harvest Japanese Sushi Rice 2 kg
Royal Harvest$17.585.0★1 rev
SAITAKU SUSHI RICE
Saitaku$15.054.1★11 rev
NISHIKI Rice 10 kg
Nishiki$149.084.5★226 rev
Newest
by launch dateRoyal Harvest Japanese Sushi Rice 2 kg
Royal Harvest$17.581 rev
NUTRIZAIN Japonica Sushi Rice 4lb (1.8kg) Box | Vacuum Packed for Longer Freshness | Gluten Free | Sushi Rice
Nutrizain$17.0623 rev
SAITAKU SUSHI RICE
Saitaku$15.0511 rev
Organic Tattva Sonamasuri White Rice 5 kg
Organic Tattva$26.5523 rev
Shirakiku Dried Grains & Rice - Japanese Koshihikari Short Grain White Rice - Premium Quality Sticky Sushi Rice Raw 4.4 Pound Bag
Shirakiku$165.001,610 rev
Trending
90-day click momentumOrganic Tattva Sonamasuri White Rice 5 kg
Organic Tattva$26.554.0★
Royal Harvest Japanese Sushi Rice 2 kg
Royal Harvest$17.585.0★
Shirakiku Dried Grains & Rice - Japanese Koshihikari Short Grain White Rice - Premium Quality Sticky Sushi Rice Raw 4.4 Pound Bag
Shirakiku$165.004.6★
NUTRIZAIN Japonica Sushi Rice 4lb (1.8kg) Box | Vacuum Packed for Longer Freshness | Gluten Free | Sushi Rice
Nutrizain$17.064.6★
NISHIKI Rice 10 kg
Nishiki$149.084.5★
What buyers say about sushi rice
What buyers praise and complain about, mined from review topics.What buyers love
“Rice taste is great”
“Best Organic Rice”
“Great product at discounted price”
What buyers complain about
“Super sticky when cooking”
“Very low quality”
Common questions
- Is sushi rice profitable to sell on Amazon United Arab Emirates?
- The niche generates $69K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the sushi rice niche?
- 8 brands and 19 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in sushi rice?
- Top complaints mined from reviews: تعليمات الطبخ, الجودة الشاملة. The return rate is 0.1%.
- When does demand for sushi rice peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the sushi rice niche?
- Listings span $13.37–$165.00; the average listing price is $54.04 (sweet spot $15–$100). The average incumbent carries 2,834 reviews — the moat a new listing must climb.