How competitive is the Sushi Rice niche on Amazon United Arab Emirates?

8 brands and 19 sellers compete in Sushi Rice on Amazon United Arab Emirates. The top 5 Sushi Rice products take 84% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Sushi Rice?

Sushi Rice buyers on Amazon United Arab Emirates complain most about تعليمات الطبخ, الجودة الشاملة, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Sushi Rice niche?

Sushi Rice sells for $54.04 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $13.37–$165.00. The average incumbent carries 2,834 reviews — the moat a new listing must climb.

Sushi Rice

a concentrated shelf (top 5 take 84% of clicks) — Sushi Rice doesn't clear our bar today.

Signals Low Review Barrier High Price

Flapen Score

Skip it

Ranks 373 of 419 Grocery niches · −11 vs the category median of 52

This niche Category average · 419 niches

Is Sushi Rice profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Sushi Rice is a $69K/yr Amazon United Arab Emirates market (31K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 41/100.

Sushi Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.5% over the last 90 days and 4.1% of searches end in a purchase.

$69K

revenue / yr

Units sold / yr3K

Search volume / yr+4.5%31K

Conversion rate4.1%

Avg price$54.04

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 19

Top-5 product click share84%

Open market10%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Sushi Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NUTRIZAIN Japonica Sushi Rice 4lb (1.8kg) Box | Vacuum Packed for Longer Freshness | Gluten Free | Sushi Rice

Price: $17.06
Rating: 4.6/5
Reviews: 23
Age: 2y ago

Blue Dragon Sushi Rice 500g

Price: $16.29
Rating: 4.1/5
Reviews: 10
Age: 3y ago

Royal Harvest Japanese Sushi Rice 2 kg

Price: $17.58
Rating: 5.0/5
Reviews: 1
Age: 6mo ago

SAITAKU SUSHI RICE

Price: $15.05
Rating: 4.1/5
Reviews: 11
Age: 3y ago

NISHIKI Rice 10 kg

Price: $149.08
Rating: 4.5/5
Reviews: 226
Age: 10y ago

Newest

by launch date

Royal Harvest Japanese Sushi Rice 2 kg

Price: $17.58
Rating: 5.0/5
Reviews: 1
Age: 6mo ago

NUTRIZAIN Japonica Sushi Rice 4lb (1.8kg) Box | Vacuum Packed for Longer Freshness | Gluten Free | Sushi Rice

Price: $17.06
Rating: 4.6/5
Reviews: 23
Age: 2y ago

SAITAKU SUSHI RICE

Price: $15.05
Rating: 4.1/5
Reviews: 11
Age: 3y ago

Organic Tattva Sonamasuri White Rice 5 kg

Price: $26.55
Rating: 4.0/5
Reviews: 23
Age: 3y ago

Shirakiku Dried Grains & Rice - Japanese Koshihikari Short Grain White Rice - Premium Quality Sticky Sushi Rice Raw 4.4 Pound Bag

Price: $165.00
Rating: 4.6/5
Reviews: 1,610
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Nutrizain47%
Blue Dragon17%
Nishiki11%
Royal Harvest8%
Saitaku8%
Shirakiku5%
Open — no brand owns it (2 brands, 5%)

Sushi Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR4.1%Products10Brands8Top 5 Brands90%OOS Rate21.3%Rating4.5★Reviews2,834Avg BSR#67

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Sushi Rice

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الذوق العام67%

“Rice taste is great”

نباتي/عضوي17%

“Best Organic Rice”

القيمة مقابل المال17%

“Great product at discounted price”

What buyers complain about

100% of reviews

تعليمات الطبخ50%

“Super sticky when cooking”

الجودة الشاملة50%

“Very low quality”

Common Sushi Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sushi Rice 41/100 on Amazon United Arab Emirates — Skip it. The niche generates $69K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +4.5% over the last 90 days.