Sushi Rice
FailThe top 5 products take 84% of clicks, so Sushi Rice is a Fail.
- Flapen Score
- 41 / 100Ranks 373 of 419 Grocery niches · −11 vs the category median of 5241
- Market size
- $69K/yr31K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 84%top-5 click share · 8 brands · 19 sellers
Flapen Score
Sushi Rice against its category
The dotted line is the Grocery average. Past it, Sushi Rice is stronger. Inside it, weaker.
Market
The Sushi Rice market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Sushi Rice 31K times last year and spent an estimated $69K. The top 5 brands take 90% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $69Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- sushi rice18K searches a year
02 · Price
A sale here is worth $54.04.
Listings sell for $54.04 on average, from $13.37 to $165.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $54.04 that is $0 to $5K a year per listing.
- Average price
- $54.04inside the $15 to $100 sweet spot
- Price range
- $13.37–$165.00
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
10% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #67 within Grocery. It carries 2,834 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 80%
- Out of stock, average day
- 21.3%
- Average rank
- #67in Grocery
- Average rating
- 4.46 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,834per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Sushi Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NUTRIZAIN Japonica Sushi Rice 4lb (1.8kg) Box | Vacuum Packed for Longer Freshness | Gluten Free | Sushi Rice
- Price
- $17.06
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago

Blue Dragon Sushi Rice 500g
- Price
- $16.29
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 3y ago

Royal Harvest Japanese Sushi Rice 2 kg
- Price
- $17.58
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

SAITAKU SUSHI RICE
- Price
- $15.05
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 3y ago

NISHIKI Rice 10 kg
- Price
- $149.08
- Rating
- 4.5/5
- Reviews
- 226
- Age
- 10y ago
Trending
90-day click momentum
Organic Tattva Sonamasuri White Rice 5 kg
- Price
- $26.55
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 3y ago

Royal Harvest Japanese Sushi Rice 2 kg
- Price
- $17.58
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Shirakiku Dried Grains & Rice - Japanese Koshihikari Short Grain White Rice - Premium Quality Sticky Sushi Rice Raw 4.4 Pound Bag
- Price
- $165.00
- Rating
- 4.6/5
- Reviews
- 1,610
- Age
- 3y ago

NUTRIZAIN Japonica Sushi Rice 4lb (1.8kg) Box | Vacuum Packed for Longer Freshness | Gluten Free | Sushi Rice
- Price
- $17.06
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago

NISHIKI Rice 10 kg
- Price
- $149.08
- Rating
- 4.5/5
- Reviews
- 226
- Age
- 10y ago
Newest
by launch date
Royal Harvest Japanese Sushi Rice 2 kg
- Price
- $17.58
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

NUTRIZAIN Japonica Sushi Rice 4lb (1.8kg) Box | Vacuum Packed for Longer Freshness | Gluten Free | Sushi Rice
- Price
- $17.06
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago

SAITAKU SUSHI RICE
- Price
- $15.05
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 3y ago

Organic Tattva Sonamasuri White Rice 5 kg
- Price
- $26.55
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 3y ago

Shirakiku Dried Grains & Rice - Japanese Koshihikari Short Grain White Rice - Premium Quality Sticky Sushi Rice Raw 4.4 Pound Bag
- Price
- $165.00
- Rating
- 4.6/5
- Reviews
- 1,610
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
19
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
5%
- Nutrizain47%
- Blue Dragon17%
- Nishiki11%
- Royal Harvest8%
- Saitaku8%
- Shirakiku5%
- Open — no brand owns it (2 brands, 5%)
Demand
Sushi Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Sushi Rice
We read the reviews and the return reasons for every product selling here.
“Super sticky when cooking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sushi Rice questions
Answered from the same tracked data.









