How competitive is the Surti Kolam Rice niche on Amazon United Arab Emirates?

5 brands and 13 sellers compete in Surti Kolam Rice on Amazon United Arab Emirates. The top 5 Surti Kolam Rice products take 85% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Surti Kolam Rice niche?

Surti Kolam Rice sells for $31.00 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $10.41–$98.69. The average incumbent carries 28 reviews — the moat a new listing must climb.

Surti Kolam Rice

brand-locked demand (top 5 brands take 100% of clicks) — Surti Kolam Rice doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 247 of 419 Grocery niches · −3 vs the category median of 52

This niche Category average · 419 niches

Is Surti Kolam Rice profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Surti Kolam Rice is a $111K/yr Amazon United Arab Emirates market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Surti Kolam Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.5% over the last 90 days and 7.5% of searches end in a purchase.

$111K

revenue / yr

Units sold / yr6K

Search volume / yr+4.5%48K

Conversion rate7.5%

Avg price$31.00

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 13

Top-5 product click share85%

Open market0%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Top Surti Kolam Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Green Farm Surti Kolam Rice 2kg

Price: $16.59
Rating: 4.2/5
Reviews: 27
Age: 3y ago

Kasturi Surti Kolam Rice 5Kg Premium Quality Vada Kolam Rice Aromatic Short Grain for Daily Cooking Soft Texture Ideal for South Indian & Indian Meals

Price: $34.00
Rating: 4.4/5
Reviews: 34
Age: 1y ago

Nitra Surti Kolam Rice 5 kg

Price: $27.56
Rating: 4.2/5
Reviews: 9
Age: 11mo ago

LuLu Surti Kolam Rice 5kg

Price: $41.04
Rating: 4.3/5
Reviews: 13
Age: 3y ago

LuLu Surti Kolam Rice 2kg

Price: $17.21
Rating: 4.6/5
Reviews: 18
Age: 3y ago

Newest

by launch date

Nitra Surti Kolam Rice 5 kg

Price: $27.56
Rating: 4.2/5
Reviews: 9
Age: 11mo ago

Kasturi Surti Kolam Rice 5Kg Premium Quality Vada Kolam Rice Aromatic Short Grain for Daily Cooking Soft Texture Ideal for South Indian & Indian Meals

Price: $34.00
Rating: 4.4/5
Reviews: 34
Age: 1y ago

Kasturi Surti Kolam Rice 2 Kg Premium Quality Cholestrol Free Vada Kollam Rice

Price: $15.27
Rating: 4.4/5
Reviews: 34
Age: 1y ago

Kasturi Surti Kolam 18 KG (when Packed) Premium Quality Cholestrol Free Vada Kollam Rice

Price: $98.69
Rating: 4.4/5
Reviews: 34
Age: 1y ago

Green Farm Sona Masoori Rice 2 kg

Price: $10.41
Rating: 4.6/5
Reviews: 19
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Kasturi30%
Green Farm26%
Lulu22%
Nitra18%
Nellara3%
Open — no brand owns it (0%)

Surti Kolam Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR7.5%Products11Brands5Top 5 Brands100%OOS Rate9.8%Rating4.4★Reviews28Avg BSR#36

Top Surti Kolam Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

surti kolam rice22K/yr +16.4%7.0% conv.
surti kolam rice 5kg18K/yr -8.1%6.6% conv.
green farm surti kolam rice 5kg4K/yr +16.2%3.1% conv.
kolam rice4K/yr -11.6%7.0% conv.

What reviews say buyers love and hate about Surti Kolam Rice

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الجودة الشاملة45%

“Good quality”

الذوق العام20%

“really nice taste”

نكهة10%

“Very flavourful”

المحتوى الغذائي10%

“Good for daily meal”

نباتي/عضوي10%

“Raw rice and is the best”

What buyers complain about

100% of reviews

الذوق العام50%

“Tasteless”

الملمس/الاتساق-الإجمالي25%

“Rice texture and flavor not sona masoori”

نكهة25%

“Rice texture and flavor not sona masoori”

Common Surti Kolam Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Surti Kolam Rice 49/100 on Amazon United Arab Emirates — Skip it. The niche generates $111K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +4.5% over the last 90 days.

Surti Kolam Rice buyers on Amazon United Arab Emirates complain most about الذوق العام, الملمس/الاتساق-الإجمالي, نكهة, the themes mined from the niche's reviews. Its return rate is 0.1%.