surti kolam rice
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible28avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$31.00avg listing price — sweet spot $15–$100
Price range
Great$10.41–$98.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Okay$111K$111K/yr · 48K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, surti kolam rice is a $111K/yr Amazon United Arab Emirates market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
surti kolam rice market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $155K–$186K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 36%
- Out of stock
- 9.8%
- Avg brand age
- 53 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Kasturi30%
- Green Farm26%
- Lulu22%
- Nitra18%
- Nellara3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 46 weeks — +4.5% search growth over the last 90 days.Top surti kolam rice search terms
- surti kolam rice22K/yr
- surti kolam rice 5kg18K/yr
- green farm surti kolam rice 5kg4K/yr
- kolam rice4K/yr
Top surti kolam rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Green Farm Surti Kolam Rice 2kg
Green Farm$16.594.2★27 rev
Kasturi Surti Kolam Rice 5Kg Premium Quality Vada Kolam Rice Aromatic Short Grain for Daily Cooking Soft Texture Ideal for South Indian & Indian Meals
Kasturi$34.004.4★34 rev
Nitra Surti Kolam Rice 5 kg
Nitra$27.564.2★9 rev
LuLu Surti Kolam Rice 5kg
Lulu$41.044.3★13 rev
LuLu Surti Kolam Rice 2kg
Lulu$17.214.6★18 rev
Newest
by launch dateNitra Surti Kolam Rice 5 kg
Nitra$27.569 rev
Kasturi Surti Kolam Rice 5Kg Premium Quality Vada Kolam Rice Aromatic Short Grain for Daily Cooking Soft Texture Ideal for South Indian & Indian Meals
Kasturi$34.0034 rev
Kasturi Surti Kolam Rice 2 Kg Premium Quality Cholestrol Free Vada Kollam Rice
Kasturi$15.2734 rev
Kasturi Surti Kolam 18 KG (when Packed) Premium Quality Cholestrol Free Vada Kollam Rice
Kasturi$98.6934 rev
Green Farm Sona Masoori Rice 2 kg
Green Farm$10.4119 rev
Trending
90-day click momentumKasturi Surti Kolam 18 KG (when Packed) Premium Quality Cholestrol Free Vada Kollam Rice
Kasturi$98.694.4★
Nitra Surti Kolam Rice 5 kg
Nitra$27.564.2★
Kasturi Surti Kolam Rice 5Kg Premium Quality Vada Kolam Rice Aromatic Short Grain for Daily Cooking Soft Texture Ideal for South Indian & Indian Meals
Kasturi$34.004.4★
LuLu Surti Kolam Rice 5kg
Lulu$41.044.3★
LuLu Surti Kolam Rice 2kg
Lulu$17.214.6★
What buyers say about surti kolam rice
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“really nice taste”
“Very flavourful”
“Good for daily meal”
“Raw rice and is the best”
“Value for money”
What buyers complain about
“Tasteless”
“Rice texture and flavor not sona masoori”
“Rice texture and flavor not sona masoori”
Common questions
- Is surti kolam rice profitable to sell on Amazon United Arab Emirates?
- The niche generates $111K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the surti kolam rice niche?
- 5 brands and 13 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in surti kolam rice?
- Top complaints mined from reviews: الذوق العام, الملمس/الاتساق-الإجمالي, نكهة. The return rate is 0.1%.
- What does it cost to enter the surti kolam rice niche?
- Listings span $10.41–$98.69; the average listing price is $31.00 (sweet spot $15–$100). The average incumbent carries 28 reviews — the moat a new listing must climb.