- Flapen Score
- 47 / 100Ranks 294 of 419 Grocery niches · −5 vs the category median of 5247
- Market size
- $353K/yr219K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 17 sellers
Flapen Score
Sugar against its category
The dotted line is the Grocery average. Past it, Sugar is stronger. Inside it, weaker.
Market
The Sugar market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Sugar 219K times last year and spent an estimated $353K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
20.9% of searches ended in a purchase last week.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $353K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 20.9%
- Market size, estimated
- $353Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- sugar165K searches a year
02 · Price
A sale here is worth $7.72.
Listings sell for $7.72 on average, from $2.78 to $18.39. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $7.72 that is $19K to $23K a year per listing.
- Average price
- $7.72under the $15 to $100 sweet spot
- Price range
- $2.78–$18.39
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $19K–$23K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #8 within Grocery. It carries 217 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #8in Grocery
- Average rating
- 4.47 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 217per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Sugar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SIS Fine White Sugar 1kg
- Price
- $3.74
- Rating
- 4.6/5
- Reviews
- 323
- Age
- 7y ago

LuLu Granulated Sugar 2kg
- Price
- $7.06
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 3y ago

Natures Choice Fine Granulated Sugar - 5 kg
- Price
- $13.66
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 7y ago

Natures Choice Fine Granulated Sugar - 2 Kg
- Price
- $7.58
- Rating
- 4.5/5
- Reviews
- 800
- Age
- 7y ago

LuLu Crystal Delite White Sugar 1kg
- Price
- $4.46
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 3y ago
Trending
90-day click momentum
Terrafresh Premium Fine Granulated White Sugar 1kg
- Price
- $2.78
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 9mo ago

Volga White Sugar 2 Kg
- Price
- $6.58
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 5y ago

Natures Choice Fine Granulated Sugar - 5 kg
- Price
- $13.66
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 7y ago

Majestic Pure White Sugar Stick 350 g
- Price
- $6.90
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 7y ago

SIS Fine White Sugar 1kg
- Price
- $3.74
- Rating
- 4.6/5
- Reviews
- 323
- Age
- 7y ago
Newest
by launch date
Terrafresh Premium Fine Granulated White Sugar 1kg
- Price
- $2.78
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 9mo ago

LuLu Crystal Delite White Sugar 1kg
- Price
- $4.46
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 3y ago

LuLu Granulated Sugar 2kg
- Price
- $7.06
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 3y ago

LuLu Brown Sugar 1kg
- Price
- $7.21
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 3y ago

Volga White Sugar 2 Kg
- Price
- $6.58
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
17
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
4%
- Science in Sport40%
- Natures Choice24%
- Lulu22%
- Majestic4%
- VOLGA3%
- Al Osra3%
- Open — no brand owns it (2 brands, 4%)
Demand
Sugar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sugar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sugar165K/yr
- سكر25K/yr
- white sugar9K/yr
- suger8K/yr
- سكر ابيض5K/yr
- sugar 1kg7K/yr
Reviews and returns
What reviews say buyers love and hate about Sugar
We read the reviews and the return reasons for every product selling here.
“Good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugar questions
Answered from the same tracked data.









