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Sugar

Fail

Demand is soft, at -19.3% this quarter, so Sugar is a Fail.

Flapen Score
47
47 / 100
Ranks 294 of 419 Grocery niches · −5 vs the category median of 52
Market size
$353K/yr219K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
73%top-5 click share · 8 brands · 17 sellers

Flapen Score

Sugar against its category

The dotted line is the Grocery average. Past it, Sugar is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sugar 219K times last year and spent an estimated $353K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $353K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
20.9%
Market size, estimated
$353Ka year
Peak month
November1.4× the quietest month
Top search term
sugar165K searches a year

02 · Price

A sale here is worth $7.72.

Listings sell for $7.72 on average, from $2.78 to $18.39. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $7.72 that is $19K to $23K a year per listing.

Average price
$7.72under the $15 to $100 sweet spot
Price range
$2.78–$18.39
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$19K–$23K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #8 within Grocery. It carries 217 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#8in Grocery
Average rating
4.47 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
217per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$35K$71K$106K$141K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

4%

  • Science in Sport40%
  • Natures Choice24%
  • Lulu22%
  • Majestic4%
  • VOLGA3%
  • Al Osra3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Sugar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sugar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar165K/yr
  • سكر25K/yr
  • white sugar9K/yr
  • suger8K/yr
  • سكر ابيض5K/yr
  • sugar 1kg7K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “الجودة الشاملة”
0.1%of orders come back
“Good quality”
A buyer, on “الجودة الشاملة”75% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Sugar questions

Answered from the same tracked data.