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Strawberry

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 94% of clicks, so Strawberry is a Maybe.

Flapen Score
53
53 / 100
Top 42% of 419 Grocery niches · +1 vs the category median of 52
Market size
$189K/yr156K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
57%top-5 click share · 9 brands · 11 sellers

Flapen Score

Strawberry against its category

The dotted line is the Grocery average. Past it, Strawberry is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Strawberry 156K times last year and spent an estimated $189K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
10.0%
Market size, estimated
$189Ka year
Peak month
April3.7× the quietest month
Top search term
strawberry145K searches a year

02 · Price

A sale here is worth $12.10.

Listings sell for $12.10 on average, from $5.29 to $23.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $12.10 that is $18K to $24K a year per listing.

Average price
$12.10under the $15 to $100 sweet spot
Price range
$5.29–$23.96
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$18K–$24K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #10 within Grocery. It carries 72 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
20.6%
Average rank
#10in Grocery
Average rating
4.29 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
72per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$38K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

4%

  • Lulu49%
  • Generic25%
  • Driscoll's13%
  • Al Ain4%
  • Frosty Foods2%
  • SANLUCAR2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Strawberry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 3.7×

Search terms

Top Strawberry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry145K/yr
  • strawberries6K/yr
  • فراولة5K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “نضارة”
33%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste was bad”
A buyer, on “الذوق العام”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Strawberry questions

Answered from the same tracked data.