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Sriracha Sauce

Fail

Shoppers spend only $23K a year here, so Sriracha Sauce is a Fail.

Flapen Score
45
45 / 100
Ranks 320 of 419 Grocery niches · −7 vs the category median of 52
Market size
$23K/yr23K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
77%top-5 click share · 8 brands · 24 sellers

Flapen Score

Sriracha Sauce against its category

The dotted line is the Grocery average. Past it, Sriracha Sauce is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sriracha Sauce market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sriracha Sauce 23K times last year and spent an estimated $23K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
5.6%
Market size, estimated
$23Ka year
Peak month
August1.5× the quietest month
Top search term
sriracha sauce16K searches a year

02 · Price

A sale here is worth $17.85.

Listings sell for $17.85 on average, from $6.57 to $43.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $17.85 that is $2K to $4K a year per listing.

Average price
$17.85inside the $15 to $100 sweet spot
Price range
$6.57–$43.83
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #84 within Grocery. It carries 624 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#84in Grocery
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
624per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Sriracha Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$2K$5K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

24

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • American Harvest32%
  • Huy Fong21%
  • Flying Goose18%
  • Tabasco14%
  • Generic5%
  • Plein Soleil4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Sriracha Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Sriracha Sauce

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “الذوق العام”
0.1%of orders come back
“Tasty”
A buyer, on “الذوق العام”75% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Sriracha Sauce questions

Answered from the same tracked data.