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Spaghetti

Fail

Shoppers spend only $46K a year here, so Spaghetti is a Fail.

Flapen Score
47
47 / 100
Ranks 294 of 419 Grocery niches · −5 vs the category median of 52
Market size
$46K/yr45K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
59%top-5 click share · 10 brands · 17 sellers

Flapen Score

Spaghetti against its category

The dotted line is the Grocery average. Past it, Spaghetti is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spaghetti market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Spaghetti 45K times last year and spent an estimated $46K. The top 5 brands take 79% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
11.1%
Market size, estimated
$46Ka year
Peak month
February1.6× the quietest month
Top search term
spaghetti34K searches a year

02 · Price

A sale here is worth $9.31.

Listings sell for $9.31 on average, from $2.80 to $36.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.31 that is $2K to $5K a year per listing.

Average price
$9.31under the $15 to $100 sweet spot
Price range
$2.80–$36.76
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #45 within Grocery. It carries 278 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#45in Grocery
Average rating
4.52 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
278per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Spaghetti products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

17

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

15%

  • Emirates Macaroni44%
  • Barilla12%
  • Pastaricco10%
  • La Molisana8%
  • Rafaela6%
  • Lulu6%
  • Open — no brand owns it (4 brands, 15%)

Demand

Spaghetti search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Spaghetti search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spaghetti34K/yr
  • spaghetti pasta5K/yr
  • مكرونه اسباجيتي2K/yr
  • spagetti3K/yr

Reviews and returns

What reviews say buyers love and hate about Spaghetti

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
0.1%of orders come back
“Delicious”
A buyer, on “الذوق العام”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Spaghetti questions

Answered from the same tracked data.