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Soya Sauce

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $86K a year here, so Soya Sauce is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 419 Grocery niches · +4 vs the category median of 52
Market size
$86K/yr72K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
43%top-5 click share · 16 brands · 26 sellers

Flapen Score

Soya Sauce against its category

The dotted line is the Grocery average. Past it, Soya Sauce is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soya Sauce market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Soya Sauce 72K times last year and spent an estimated $86K. The top 5 brands take 71% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
10.6%
Market size, estimated
$86Ka year
Peak month
May1.4× the quietest month
Top search term
soy sauce32K searches a year

02 · Price

A sale here is worth $11.31.

Listings sell for $11.31 on average, from $2.51 to $28.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.31 that is $3K to $6K a year per listing.

Average price
$11.31under the $15 to $100 sweet spot
Price range
$2.51–$28.08
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #80 within Grocery. It carries 316 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#80in Grocery
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
316per listing
Listings tracked
33

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

26

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

21%

  • Kikkoman33%
  • SILVER SWAN12%
  • CHING'S9%
  • Datu Puti9%
  • Red Rickshaw8%
  • GOLDEN SWAN8%

Demand

Soya Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Soya Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soy sauce32K/yr
  • soya sauce35K/yr
  • صويا صوص5K/yr

Reviews and returns

What reviews say buyers love and hate about Soya Sauce

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “القيمة مقابل المال”
33%of negative reviews mention “المكونات-إجمالاً”
0.1%of orders come back
“Bad formula change”
A buyer, on “المكونات-إجمالاً”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Soya Sauce questions

Answered from the same tracked data.