soya sauce
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Great315.64avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$2.51–$28.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 72K searches
According to Flapen's Amazon United Arab Emirates niche tracking, soya sauce is a $86K/yr Amazon United Arab Emirates market (72K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
soya sauce market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $113K–$141K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 24%
- Out of stock
- 6.5%
- Avg brand age
- 67 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
26
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
43%
Top 20: 89%
Open market
21%
- Kikkoman33%
- SILVER SWAN12%
- CHING'S9%
- Datu Puti9%
- Red Rickshaw8%
- GOLDEN SWAN8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top soya sauce search terms
- soy sauce32K/yr
- soya sauce35K/yr
- صويا صوص5K/yr
Top soya sauce products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
What buyers say about soya sauce
What buyers praise and complain about, mined from review topics.What buyers love
“Very good value for money”
“Very good product”
“Good quantity for few month no worries”
“Very useful in the kitchen”
What buyers complain about
“Bad formula change”
“weak quality disappointing”
“Watery bad formula go back to the old stuff”
Common questions
- Is soya sauce profitable to sell on Amazon United Arab Emirates?
- The niche generates $86K/yr across 33 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the soya sauce niche?
- 16 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in soya sauce?
- Top complaints mined from reviews: المكونات-إجمالاً, الجودة الشاملة, مخفف/مائي. The return rate is 0.1%.
- When does demand for soya sauce peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the soya sauce niche?
- Listings span $2.51–$28.08; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 316 reviews — the moat a new listing must climb.