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Soya Milk

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Soya Milk is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 419 Grocery niches · +4 vs the category median of 52
Market size
$46K/yr38K searches / yr
90-day growth
+46.9%search demand this quarter
Competition
47%top-5 click share · 8 brands · 26 sellers

Flapen Score

Soya Milk against its category

The dotted line is the Grocery average. Past it, Soya Milk is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soya Milk market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Soya Milk 38K times last year and spent an estimated $46K. The top 5 brands take 96% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+46.9%
Conversion, latest week
4.4%
Market size, estimated
$46Ka year
Peak month
May1.6× the quietest month
Top search term
soya milk25K searches a year

02 · Price

A sale here is worth $27.36.

Listings sell for $27.36 on average, from $3.70 to $102.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $27.36 that is $3K to $7K a year per listing.

Average price
$27.36inside the $15 to $100 sweet spot
Price range
$3.70–$102.13
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #36 within Grocery. It carries 85 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
97%
Out of stock, average day
6.0%
Average rank
#36in Grocery
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
85per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Soya Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 falling

Sellers

26

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

1%

  • Alpro50%
  • The Bridge16%
  • Soyfresh14%
  • Lulu9%
  • V-Soy7%
  • ECOLIFE Conservation2%
  • Open — no brand owns it (2 brands, 1%)

Demand

Soya Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Soya Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soya milk25K/yr
  • soy milk10K/yr
  • alpro soya milk4K/yr

Reviews and returns

What reviews say buyers love and hate about Soya Milk

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “نكهة”
50%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt tastes like a real soya milk”
A buyer, on “الذوق العام”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Soya Milk questions

Answered from the same tracked data.