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Sona Masoori Rice

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -12.7% this quarter, so Sona Masoori Rice is a Maybe.

Flapen Score
62
62 / 100
Top 11% of 419 Grocery niches · +10 vs the category median of 52
Market size
$123K/yr55K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
54%top-5 click share · 15 brands · 18 sellers

Flapen Score

Sona Masoori Rice against its category

The dotted line is the Grocery average. Past it, Sona Masoori Rice is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sona Masoori Rice market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sona Masoori Rice 55K times last year and spent an estimated $123K. The top 5 brands take 65% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
7.5%
Market size, estimated
$123Ka year
Peak month
September1.3× the quietest month
Top search term
sona masoori rice28K searches a year

02 · Price

A sale here is worth $30.00.

Listings sell for $30.00 on average, from $3.92 to $75.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $30.00 that is $3K to $8K a year per listing.

Average price
$30.00inside the $15 to $100 sweet spot
Price range
$3.92–$75.86
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #89 within Grocery. It carries 44 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
91%
Out of stock, average day
3.4%
Average rank
#89in Grocery
Average rating
4.05 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
44per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Sona Masoori Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

18

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

27%

  • Kasturi18%
  • Lulu15%
  • Green Farm12%
  • India Gate11%
  • Organic Tattva10%
  • Lucky Gold8%

Demand

Sona Masoori Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sona Masoori Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sona masoori rice28K/yr
  • sona masoori rice 5kg16K/yr
  • sona masoori rice 18kg6K/yr
  • priya sona masoori rice 5kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Sona Masoori Rice

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “الجودة الشاملة”
40%of negative reviews mention “الجودة الشاملة”
0.1%of orders come back
“Quality is not good”
A buyer, on “الجودة الشاملة”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Sona Masoori Rice questions

Answered from the same tracked data.