sona masoori rice
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible44avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$30.00avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$3.92–$75.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$123K$123K/yr · 55K searches
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, sona masoori rice is a $123K/yr Amazon United Arab Emirates market (55K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sona masoori rice market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $180K–$240K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 13%
- Out of stock
- 3.4%
- Avg brand age
- 49 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
18
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
27%
- Kasturi18%
- Lulu15%
- Green Farm12%
- India Gate11%
- Organic Tattva10%
- Lucky Gold8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top sona masoori rice search terms
- sona masoori rice28K/yr
- sona masoori rice 5kg16K/yr
- sona masoori rice 18kg6K/yr
- priya sona masoori rice 5kg4K/yr
Top sona masoori rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KASTURI Pure Indian Sona Masoori Rice- 5 KG (White) Authentic Masuri Aromatic Grains of Bangaru Theegalu Rice for Delicious meals
Kasturi$18.184.2★86 rev
Organic Tattva Sonamasuri White Rice 5 kg
Organic Tattva$26.554.0★23 rev
LuLu Sona Masoori Rice 5kg
Lulu$23.354.3★25 rev
Priya Sona Masoori Rice 5kg
Priya$27.834.1★26 rev
Green Farm Sona Masoori Rice 2 kg
Green Farm$10.414.6★19 rev
Newest
by launch date
Terrafresh Premium Long Grain Sona Masoori Rice 1kg
Terrafresh$3.929 rev
NITRA - Sonamasoori Rice 10 Lbs
Nitra$21.282 rev
Green Farm Sona Masoori Rice 2 kg
Green Farm$10.4119 rev
Green Farm Sona Masoori Rice 5 kg
Green Farm$23.0017 rev
NITRA - Sona Masoori Rice 18 Kg (Gold)
Nitra$61.625 rev
Trending
90-day click momentumOrganic Tattva Sonamasuri White Rice 5 kg
Organic Tattva$26.554.0★
Kasturi Pure Indian Sona Masoori Rice- 9 kg (White) - Authentic Masuri Aromatic Grains of Bangaru Theegalu Rice for Every Dish
Kasturi$31.943.9★
India Gate Sona Masoori Rice 5kg
India Gate$28.244.0★
Victoria White Sona Masoori Rice 10lbs
Victoria White$18.013.2★
KASTURI Pure Indian Sona Masoori Rice- 5 KG (White) Authentic Masuri Aromatic Grains of Bangaru Theegalu Rice for Delicious meals
Kasturi$18.184.2★
What buyers say about sona masoori rice
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality”
“Best for daily cooking”
“Good for daily meal”
“Great product at discounted price”
“Best Organic Rice”
“really nice taste”
What buyers complain about
“Quality is not good”
“Super sticky when cooking”
“Tasteless”
“Rice texture and flavor not sona masoori”
“Rice texture and flavor not sona masoori”
Common questions
- Is sona masoori rice profitable to sell on Amazon United Arab Emirates?
- The niche generates $123K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (62/100).
- How competitive is the sona masoori rice niche?
- 15 brands and 18 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in sona masoori rice?
- Top complaints mined from reviews: الجودة الشاملة, تعليمات الطبخ, الذوق العام. The return rate is 0.1%.
- When does demand for sona masoori rice peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the sona masoori rice niche?
- Listings span $3.92–$75.86; the average listing price is $30.00 (sweet spot $15–$100). The average incumbent carries 44 reviews — the moat a new listing must climb.