Sona Masoori Rice
MaybeReturns run at only 0.1% of orders. But demand is soft, at -12.7% this quarter, so Sona Masoori Rice is a Maybe.
- Flapen Score
- 62 / 100Top 11% of 419 Grocery niches · +10 vs the category median of 5262
- Market size
- $123K/yr55K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 54%top-5 click share · 15 brands · 18 sellers
Flapen Score
Sona Masoori Rice against its category
The dotted line is the Grocery average. Past it, Sona Masoori Rice is stronger. Inside it, weaker.
Market
The Sona Masoori Rice market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Sona Masoori Rice 55K times last year and spent an estimated $123K. The top 5 brands take 65% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $123Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- sona masoori rice28K searches a year
02 · Price
A sale here is worth $30.00.
Listings sell for $30.00 on average, from $3.92 to $75.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $30.00 that is $3K to $8K a year per listing.
- Average price
- $30.00inside the $15 to $100 sweet spot
- Price range
- $3.92–$75.86
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #89 within Grocery. It carries 44 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 91%
- Out of stock, average day
- 3.4%
- Average rank
- #89in Grocery
- Average rating
- 4.05 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 44per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Sona Masoori Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KASTURI Pure Indian Sona Masoori Rice- 5 KG (White) Authentic Masuri Aromatic Grains of Bangaru Theegalu Rice for Delicious meals
- Price
- $18.18
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 2y ago

Organic Tattva Sonamasuri White Rice 5 kg
- Price
- $26.55
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 3y ago

LuLu Sona Masoori Rice 5kg
- Price
- $23.35
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 3y ago

Priya Sona Masoori Rice 5kg
- Price
- $27.83
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8y ago

Green Farm Sona Masoori Rice 2 kg
- Price
- $10.41
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 2y ago
Trending
90-day click momentum
Organic Tattva Sonamasuri White Rice 5 kg
- Price
- $26.55
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 3y ago

Kasturi Pure Indian Sona Masoori Rice- 9 kg (White) - Authentic Masuri Aromatic Grains of Bangaru Theegalu Rice for Every Dish
- Price
- $31.94
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 2y ago

India Gate Sona Masoori Rice 5kg
- Price
- $28.24
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 3y ago

Victoria White Sona Masoori Rice 10lbs
- Price
- $18.01
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 4y ago

KASTURI Pure Indian Sona Masoori Rice- 5 KG (White) Authentic Masuri Aromatic Grains of Bangaru Theegalu Rice for Delicious meals
- Price
- $18.18
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 2y ago
Newest
by launch date
Terrafresh Premium Long Grain Sona Masoori Rice 1kg
- Price
- $3.92
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 9mo ago

NITRA - Sonamasoori Rice 10 Lbs
- Price
- $21.28
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago

Green Farm Sona Masoori Rice 2 kg
- Price
- $10.41
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 2y ago

Green Farm Sona Masoori Rice 5 kg
- Price
- $23.00
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 2y ago

NITRA - Sona Masoori Rice 18 Kg (Gold)
- Price
- $61.62
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
18
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
27%
- Kasturi18%
- Lulu15%
- Green Farm12%
- India Gate11%
- Organic Tattva10%
- Lucky Gold8%
Demand
Sona Masoori Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Sona Masoori Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sona masoori rice28K/yr
- sona masoori rice 5kg16K/yr
- sona masoori rice 18kg6K/yr
- priya sona masoori rice 5kg4K/yr
Reviews and returns
What reviews say buyers love and hate about Sona Masoori Rice
We read the reviews and the return reasons for every product selling here.
“Quality is not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sona Masoori Rice questions
Answered from the same tracked data.









