How competitive is the Sona Masoori Rice niche on Amazon United Arab Emirates?

15 brands and 18 sellers compete in Sona Masoori Rice on Amazon United Arab Emirates. The top 5 Sona Masoori Rice products take 54% of clicks and its top 5 brands hold 65% of demand.

What do buyers complain about in Sona Masoori Rice?

Sona Masoori Rice buyers on Amazon United Arab Emirates complain most about الجودة الشاملة, تعليمات الطبخ, الذوق العام, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Sona Masoori Rice niche?

Sona Masoori Rice sells for $30.00 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $3.92–$75.86. The average incumbent carries 44 reviews — the moat a new listing must climb.

Sona Masoori Rice

Sona Masoori Rice shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Worth a look

Top 11% of 419 Grocery niches · +10 vs the category median of 52

This niche Category average · 419 niches

Is Sona Masoori Rice profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Sona Masoori Rice is a $123K/yr Amazon United Arab Emirates market (55K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 62/100.

Sona Masoori Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.7% over the last 90 days and 7.5% of searches end in a purchase.

$123K

revenue / yr

Units sold / yr8K

Search volume / yr-12.7%55K

Conversion rate7.5%

Avg price$30.00

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers15 · 18

Top-5 product click share54%

Open market35%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 23 products

Top Sona Masoori Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

KASTURI Pure Indian Sona Masoori Rice- 5 KG (White) Authentic Masuri Aromatic Grains of Bangaru Theegalu Rice for Delicious meals

Price: $18.18
Rating: 4.2/5
Reviews: 86
Age: 2y ago

Organic Tattva Sonamasuri White Rice 5 kg

Price: $26.55
Rating: 4.0/5
Reviews: 23
Age: 3y ago

LuLu Sona Masoori Rice 5kg

Price: $23.35
Rating: 4.3/5
Reviews: 25
Age: 3y ago

Priya Sona Masoori Rice 5kg

Price: $27.83
Rating: 4.1/5
Reviews: 26
Age: 8y ago

Green Farm Sona Masoori Rice 2 kg

Price: $10.41
Rating: 4.6/5
Reviews: 19
Age: 2y ago

Newest

by launch date

Terrafresh Premium Long Grain Sona Masoori Rice 1kg

Price: $3.92
Rating: 4.1/5
Reviews: 9
Age: 9mo ago

NITRA - Sonamasoori Rice 10 Lbs

Price: $21.28
Rating: 3.0/5
Reviews: 2
Age: 1y ago

Green Farm Sona Masoori Rice 2 kg

Price: $10.41
Rating: 4.6/5
Reviews: 19
Age: 2y ago

Green Farm Sona Masoori Rice 5 kg

Price: $23.00
Rating: 4.4/5
Reviews: 17
Age: 2y ago

NITRA - Sona Masoori Rice 18 Kg (Gold)

Price: $61.62
Rating: 3.5/5
Reviews: 5
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

27%

Kasturi18%
Lulu15%
Green Farm12%
India Gate11%
Organic Tattva10%
Lucky Gold8%

Sona Masoori Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR7.5%Products23Brands15Top 5 Brands65%OOS Rate3.4%Rating4.0★Reviews44Avg BSR#89

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Sona Masoori Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sona masoori rice28K/yr -8.1%8.3% conv.
sona masoori rice 5kg16K/yr -16.4%8.5% conv.
sona masoori rice 18kg6K/yr -7.8%3.0% conv.
priya sona masoori rice 5kg4K/yr -33.7%5.8% conv.

What reviews say buyers love and hate about Sona Masoori Rice

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الجودة الشاملة42%

“Very good quality”

تعليمات الطبخ17%

“Best for daily cooking”

المحتوى الغذائي17%

“Good for daily meal”

القيمة مقابل المال8%

“Great product at discounted price”

نباتي/عضوي8%

“Best Organic Rice”

What buyers complain about

100% of reviews

الجودة الشاملة40%

“Quality is not good”

تعليمات الطبخ20%

“Super sticky when cooking”

الذوق العام20%

“Tasteless”

الملمس/الاتساق-الإجمالي10%

“Rice texture and flavor not sona masoori”

نكهة10%

“Rice texture and flavor not sona masoori”

Common Sona Masoori Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sona Masoori Rice 62/100 on Amazon United Arab Emirates — Worth a look. The niche generates $123K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -12.7% over the last 90 days.