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Sinnara Basmati Rice 5 Kg

Fail

Shoppers spend only $27K a year here, so Sinnara Basmati Rice 5 Kg is a Fail.

Flapen Score
37
37 / 100
Ranks 406 of 419 Grocery niches · −15 vs the category median of 52
Market size
$27K/yr19K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
77%top-5 click share · 8 brands · 23 sellers

Flapen Score

Sinnara Basmati Rice 5 Kg against its category

The dotted line is the Grocery average. Past it, Sinnara Basmati Rice 5 Kg is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sinnara Basmati Rice 5 Kg market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sinnara Basmati Rice 5 Kg 19K times last year and spent an estimated $27K. The top 5 brands take 95% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
2.8%
Market size, estimated
$27Ka year
Peak month
February1.7× the quietest month
Top search term
sinnara basmati rice 5 kg9K searches a year

02 · Price

A sale here is worth $49.96.

Listings sell for $49.96 on average, from $15.57 to $202.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $49.96 that is $5K to $12K a year per listing.

Average price
$49.96inside the $15 to $100 sweet spot
Price range
$15.57–$202.51
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #54 within Grocery. It carries 623 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
64%
Out of stock, average day
5.8%
Average rank
#54in Grocery
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
623per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Sinnara Basmati Rice 5 Kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$3K$5K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

23

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • Sinnara45%
  • Generic25%
  • SINNARA14%
  • Daawat7%
  • Tilda3%
  • Afrah2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Sinnara Basmati Rice 5 Kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Black Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Sinnara Basmati Rice 5 Kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sinnara basmati rice 5 kg9K/yr
  • sinara basmati rice 5kg7K/yr
  • sinnara2K/yr
  • sinnara basmati rice2K/yr

Reviews and returns

What reviews say buyers love and hate about Sinnara Basmati Rice 5 Kg

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “القيمة مقابل المال”
50%of negative reviews mention “تلوث”
0.1%of orders come back
“contaminated with rice weevil”
A buyer, on “تلوث”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Sinnara Basmati Rice 5 Kg questions

Answered from the same tracked data.