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Shirataki Rice

Shirataki Rice shows low returns (0.1%), but a small market ($64K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 33% of 419 Grocery niches · +3 vs the category median of 52

Market size 16Growth 57Conversion 35Competition 26Returns 100Price range 83Avg price 95Brand share 37Review moat 93Quality gap 99
This niche Category average · 419 niches

Is Shirataki Rice profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Shirataki Rice is a $64K/yr Amazon United Arab Emirates market (78K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Aug. Verdict: Worth a look — 55/100.

Shirataki Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +32.0% over the last 90 days and 2.8% of searches end in a purchase.

$64K

revenue / yr

Units sold / yr3K
Search volume / yr+32.0%78K
Conversion rate2.8%
Avg price$29.67

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers9 · 22
Top-5 product click share70%
Open market17%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement13%
New entrants (1y)3· 1 succeeded
Avg rating3.6★
Avg reviews145

Top Shirataki Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$13K$19K$26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 falling

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Bojang24%
  • Livsmart21%
  • ECOLOGICAL15%
  • Urban Platter13%
  • Befach 4x10%
  • Eat Water10%
  • Open — no brand owns it (3 brands, 7%)

Shirataki Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR2.8%Products15Brands9Top 5 Brands83%OOS Rate33.0%Rating3.6★Reviews145Avg BSR#178
2K2KSpike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Aug · busiest ÷ quietest = 2.0×

Top Shirataki Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shirataki rice57K/yr
  • konjac rice11K/yr
  • shirataki rice 5kg dry5K/yr
  • shirataki rice 5kg5K/yr

What reviews say buyers love and hate about Shirataki Rice

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
المحتوى الغذائي33%

its the best thing Ive bought it because its a great low carb low calorie alternative for the normal rice

الجودة الشاملة33%

Good product

الوزن خفيف17%

I find it much lighter and genuinely enjoyable

الذوق العام17%

It has a very clean taste and, to be honest, Ive become so used to it that I barely even enjoy normal rice anymore after eating it

What buyers complain about

100% of reviews
الذوق العام31%

has a disgusting taste

يشم31%

Bad smell

القيمة مقابل المال17%

Waste of Money

الحجم الكلي17%

Too small

تعليمات الطبخ6%

Tastes bad when cooked

Common Shirataki Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shirataki Rice 55/100 on Amazon United Arab Emirates — Worth a look. The niche generates $64K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +32.0% over the last 90 days.
Search demand for Shirataki Rice on Amazon United Arab Emirates peaks in Jun–Aug, where the busiest month runs 2.0× the quietest.