Is shirataki rice profitable to sell on Amazon United Arab Emirates?

The niche generates $64K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the shirataki rice niche?

9 brands and 22 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in shirataki rice?

Top complaints mined from reviews: الذوق العام, يشم, القيمة مقابل المال. The return rate is 0.1%.

When does demand for shirataki rice peak?

Demand peaks in Jun–Aug; the busiest month runs 2.0× the quietest.

What does it cost to enter the shirataki rice niche?

Listings span $5.95–$65.73; the average listing price is $29.67 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.

shirataki rice

Worth a look

Shows low returns (0.1%), but a small market ($64K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$29.67

avg listing price — sweet spot $15–$100

Review moat

Great145.47

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.95–$65.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+32.0%

90-day search growth — must beat 0% to launch

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$64K

$64K/yr · 78K searches

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Arab Emirates niche tracking, shirataki rice is a $64K/yr Amazon United Arab Emirates market (78K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

shirataki rice market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $74K–$89K; units × avg price
Conversion rate: 2.8%
Avg BSR: #178
Page quality: 0%
Prime: 80%
Sponsored: 13%
Out of stock: 33.0%
Avg brand age: 48 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Bojang24%
Livsmart21%
ECOLOGICAL15%
Urban Platter13%
Befach 4x10%
Eat Water10%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +32.0% search growth over the last 90 days.

Peak months: Jun, Aug · busiest ÷ quietest = 2.0×

Open Trend

Top shirataki rice search terms

shirataki rice57K/yr +32.4%1.9% conv.
konjac rice11K/yr +102.2%3.1% conv.
shirataki rice 5kg dry5K/yr +4.0%0.9% conv.
shirataki rice 5kg5K/yr -88.0%0.0% conv.

All search terms

Top shirataki rice products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bojang Dry Shirataki Rice 1kg - Keto-Friendly | Low-Carb | Low-Calories | Gluten-Free | Konjac Miracle Rice

Bojang$38.682.3★10 rev

Livsmart Organic Shirataki (Konjac) Rice - Keto Rice

Livsmart$16.303.4★65 rev

Urban Platter$43.423.7★322 rev

BEFACH Diet and Diabetic White Rice 1kg

Befach 4x$12.734.7★5 rev

Eat Water Slim Rice 200g

Eat Water$8.004.0★21 rev

Newest

by launch date

Ecological Dried Konjac Rice 1kg Low Carb Rice Alternative High Fiber Gluten Free Keto & Vegan Friendly Easy to Prepare

ECOLOGICAL$52.210 rev

1mo ago

Bojang Dry Shirataki Rice 1kg - Keto-Friendly | Low-Carb | Low-Calories | Gluten-Free | Konjac Miracle Rice

Bojang$38.6810 rev

3mo ago

Ecological Organic Konjac Rice 200g Low Carb Keto & Diabetic Friendly Gluten-Free Vegan Zero Fat Ideal Shirataki Rice Substitute for Healthy Meals

ECOLOGICAL$15.425 rev

11mo ago

BEFACH Diet and Diabetic White Rice 1kg

Befach 4x$12.735 rev

1y ago

Urban Platter$43.42322 rev

1y ago

What buyers say about shirataki rice

What buyers praise and complain about, mined from review topics.

What buyers love

المحتوى الغذائي33%

“its the best thing Ive bought it because its a great low carb low calorie alternative for the normal rice”

الجودة الشاملة33%

“Good product”

الوزن خفيف17%

“I find it much lighter and genuinely enjoyable”

الذوق العام17%

“It has a very clean taste and, to be honest, Ive become so used to it that I barely even enjoy normal rice anymore after eating it”

What buyers complain about

الذوق العام31%

“has a disgusting taste”

يشم31%

“Bad smell”

القيمة مقابل المال17%

“Waste of Money”

الحجم الكلي17%

“Too small”

تعليمات الطبخ6%

“Tastes bad when cooked”

Common questions

Is shirataki rice profitable to sell on Amazon United Arab Emirates?: The niche generates $64K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the shirataki rice niche?: 9 brands and 22 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in shirataki rice?: Top complaints mined from reviews: الذوق العام, يشم, القيمة مقابل المال. The return rate is 0.1%.
When does demand for shirataki rice peak?: Demand peaks in Jun–Aug; the busiest month runs 2.0× the quietest.
What does it cost to enter the shirataki rice niche?: Listings span $5.95–$65.73; the average listing price is $29.67 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.