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Sesame Oil

Sesame Oil shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 22% of 419 Grocery niches · +6 vs the category median of 52

Market size 32Growth 18Conversion 85Competition 43Returns 100Price range 74Avg price 88Brand share 52Review moat 91Quality gap 76
This niche Category average · 419 niches

Is Sesame Oil profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Sesame Oil is a $148K/yr Amazon United Arab Emirates market (77K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 58/100.

Sesame Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.5% over the last 90 days and 9.5% of searches end in a purchase.

$148K

revenue / yr

Units sold / yr8K
Search volume / yr-14.5%77K
Conversion rate9.5%
Avg price$20.25

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers16 · 30
Top-5 product click share59%
Open market26%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement21%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews171

Top Sesame Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

$0$7K$15K$22K$30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

30

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

19%

  • Bharat24%
  • NORIR21%
  • Lee Kum Kee12%
  • ATD10%
  • Blue Dragon7%
  • Nellara7%

Sesame Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR9.5%Products19Brands16Top 5 Brands74%OOS Rate7.7%Rating4.3★Reviews171Avg BSR#61
2K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Sesame Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sesame oil69K/yr
  • sesame oil for cooking4K/yr
  • زيت السمسم3K/yr

What reviews say buyers love and hate about Sesame Oil

What buyers mention most, as a share of all reviews.

What buyers love

65% of reviews
القيمة مقابل المال25%

Price wise good

زيتي/دهني13%

Quality Sesame Oil

الجودة الشاملة13%

Very good product

نباتي/عضوي8%

Although, this product has the organic USDA certificate, it goes in a transparent plastic bottle with a plastic cap

المكونات الطبيعية6%

natural

What buyers complain about

92% of reviews
يشم36%

Rancid smelling

الذوق العام27%

some weird taste

مر10%

Bitter and funny smell

زيتي/دهني7%

Rancid

القيمة مقابل المال5%

Waste of money

Sesame Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي
67%
2مانع للتسرب
33%

Common Sesame Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sesame Oil 58/100 on Amazon United Arab Emirates — Worth a look. The niche generates $148K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -14.5% over the last 90 days.
Search demand for Sesame Oil on Amazon United Arab Emirates is steady year-round — the busiest month runs 1.5× the quietest.