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Sesame Oil

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -14.5% this quarter, so Sesame Oil is a Maybe.

Flapen Score
58
58 / 100
Top 22% of 419 Grocery niches · +6 vs the category median of 52
Market size
$148K/yr77K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
59%top-5 click share · 16 brands · 30 sellers

Flapen Score

Sesame Oil against its category

The dotted line is the Grocery average. Past it, Sesame Oil is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sesame Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sesame Oil 77K times last year and spent an estimated $148K. The top 5 brands take 74% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
9.5%
Market size, estimated
$148Ka year
Peak month
February1.5× the quietest month
Top search term
sesame oil69K searches a year

02 · Price

A sale here is worth $20.25.

Listings sell for $20.25 on average, from $6.33 to $40.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.25 that is $5K to $10K a year per listing.

Average price
$20.25inside the $15 to $100 sweet spot
Price range
$6.33–$40.27
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #61 within Grocery. It carries 171 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#61in Grocery
Average rating
4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
171per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Sesame Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$15K$22K$30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

30

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

19%

  • Bharat24%
  • NORIR21%
  • Lee Kum Kee12%
  • ATD10%
  • Blue Dragon7%
  • Nellara7%

Demand

Sesame Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sesame Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sesame oil69K/yr
  • sesame oil for cooking4K/yr
  • زيت السمسم3K/yr

Reviews and returns

What reviews say buyers love and hate about Sesame Oil

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “القيمة مقابل المال”
36%of negative reviews mention “يشم”
0.1%of orders come back
“Rancid smelling”
A buyer, on “يشم”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Sesame Oil questions

Answered from the same tracked data.