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Sea Moss

Fail

Demand is soft, at -19.4% this quarter, so Sea Moss is a Fail.

Flapen Score
44
44 / 100
Ranks 338 of 419 Grocery niches · −8 vs the category median of 52
Market size
$90K/yr44K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
61%top-5 click share · 13 brands · 32 sellers

Flapen Score

Sea Moss against its category

The dotted line is the Grocery average. Past it, Sea Moss is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Moss market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sea Moss 44K times last year and spent an estimated $90K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
1.7%
Market size, estimated
$90Ka year
Peak month
January2.6× the quietest month
Top search term
sea moss30K searches a year

02 · Price

A sale here is worth $119.90.

Listings sell for $119.90 on average, from $46.39 to $177.78. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $119.90 that is $0 to $12K a year per listing.

Average price
$119.90above the $15 to $100 sweet spot
Price range
$46.39–$177.78
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #669 within Grocery. It carries 2,316 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
20.3%
Average rank
#669in Grocery
Average rating
4.11 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,316per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sea Moss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

32

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

16%

  • TrueSeaMoss61%
  • Double Wood Supplements6%
  • BIO VITALICA5%
  • Fresh Africa5%
  • Vitamatic4%
  • Saint Lucia4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Sea Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

Search terms

Top Sea Moss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sea moss30K/yr
  • sea moss gel8K/yr
  • seamoss5K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Moss

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “كفاءة”
33%of negative reviews mention “رطب/جاف”
0.4%of orders come back
“I received the sea moss looking it's rotten also dry of sea moss on side also the storage looks so bad”
A buyer, on “رطب/جاف”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Sea Moss questions

Answered from the same tracked data.