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Salt

Maybe

Returns run at only 0.1% of orders. But products sell for $7.45 on average, outside the sweet spot, so Salt is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 419 Grocery niches · +3 vs the category median of 52
Market size
$207K/yr229K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
46%top-5 click share · 16 brands · 29 sellers

Flapen Score

Salt against its category

The dotted line is the Grocery average. Past it, Salt is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Salt 229K times last year and spent an estimated $207K. The top 5 brands take 80% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
12.1%
Market size, estimated
$207Ka year
Peak month
June1.3× the quietest month
Top search term
salt177K searches a year

02 · Price

A sale here is worth $7.45.

Listings sell for $7.45 on average, from $1.17 to $27.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $7.45 that is $7K to $9K a year per listing.

Average price
$7.45under the $15 to $100 sweet spot
Price range
$1.17–$27.50
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$7K–$9K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

9% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #14 within Grocery. It carries 4,377 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
97%
Out of stock, average day
8.7%
Average rank
#14in Grocery
Average rating
4.50 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,377per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$17K$25K$33K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

29

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

13%

  • NEZO23%
  • Bayara21%
  • Tata15%
  • Lulu12%
  • Natures Choice9%
  • TATA SALT7%
  • Open — no brand owns it (10 brands, 13%)

Demand

Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salt177K/yr
  • ملح14K/yr
  • nezo salt11K/yr
  • salt nezo6K/yr
  • iodized salt6K/yr
  • ملح طعام5K/yr
  • table salt4K/yr
  • salt iodized5K/yr

Reviews and returns

What reviews say buyers love and hate about Salt

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “محتوى الملح”
0.1%of orders come back
“Not good packaging the salt either doesn't come out or too much comes out”
A buyer, on “محتوى الملح”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Salt questions

Answered from the same tracked data.