Salt
MaybeReturns run at only 0.1% of orders. But products sell for $7.45 on average, outside the sweet spot, so Salt is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 419 Grocery niches · +3 vs the category median of 5255
- Market size
- $207K/yr229K searches / yr
- 90-day growth
- +16.3%search demand this quarter
- Competition
- 46%top-5 click share · 16 brands · 29 sellers
Flapen Score
Salt against its category
The dotted line is the Grocery average. Past it, Salt is stronger. Inside it, weaker.
Market
The Salt market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Salt 229K times last year and spent an estimated $207K. The top 5 brands take 80% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
12.1% of searches ended in a purchase last week.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- +16.3%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $207Ka year
- Peak month
- June1.3× the quietest month
- Top search term
- salt177K searches a year
02 · Price
A sale here is worth $7.45.
Listings sell for $7.45 on average, from $1.17 to $27.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $7.45 that is $7K to $9K a year per listing.
- Average price
- $7.45under the $15 to $100 sweet spot
- Price range
- $1.17–$27.50
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $7K–$9K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
9% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #14 within Grocery. It carries 4,377 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 97%
- Out of stock, average day
- 8.7%
- Average rank
- #14in Grocery
- Average rating
- 4.50 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,377per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Salt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tata Vacuum Evaporated Iodised Salt 1 kg
- Price
- $1.91
- Rating
- 4.2/5
- Reviews
- 126
- Age
- 6y ago

Bayara Iodized Table Salt 1 Kg
- Price
- $2.62
- Rating
- 4.4/5
- Reviews
- 399
- Age
- 7y ago

Natures Choice Iodized Salt 1Kg
- Price
- $1.17
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 6y ago

LuLu Iodized Refined Table Salt 1kg
- Price
- $2.43
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 3y ago

Bayara Fine Table Salt 1 Kg
- Price
- $3.58
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 6y ago
Trending
90-day click momentum
Natures Choice Iodized Salt 1Kg
- Price
- $1.17
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 6y ago

ORNIC PINK NATURAL HIMALAYAN SALT 500GM JAR
- Price
- $10.66
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 6mo ago

Nezo Coarse Sea Salt 500g
- Price
- $10.47
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 7y ago

LuLu Refined Table Salt Iodized 700g
- Price
- $4.20
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 3y ago

Bayara Fine Table Salt 1 Kg
- Price
- $3.58
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 6y ago
Newest
by launch date
ORNIC PINK NATURAL HIMALAYAN SALT 500GM JAR
- Price
- $10.66
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 6mo ago

Volga Salt 1kg
- Price
- $1.92
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 1y ago

AMA Iodized salt 700 g
- Price
- $2.03
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 2y ago

Organic Tattva Himalayan Pink Fine Salt 1 kg
- Price
- $7.25
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 3y ago

Herbion Naturals Himalayan Pink Salt 1.25 kg Fine Grains 84 Nutrients & Minerals Premium Quality All-Natural Salt Triple Washed in Spring Water
- Price
- $18.47
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
29
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
13%
- NEZO23%
- Bayara21%
- Tata15%
- Lulu12%
- Natures Choice9%
- TATA SALT7%
- Open — no brand owns it (10 brands, 13%)
Demand
Salt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Salt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salt177K/yr
- ملح14K/yr
- nezo salt11K/yr
- salt nezo6K/yr
- iodized salt6K/yr
- ملح طعام5K/yr
- table salt4K/yr
- salt iodized5K/yr
Reviews and returns
What reviews say buyers love and hate about Salt
We read the reviews and the return reasons for every product selling here.
“Not good packaging the salt either doesn't come out or too much comes out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salt questions
Answered from the same tracked data.









