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Rusk

Maybe

Returns run at only 0.0% of orders. But prices span $1.22–$14.49, mostly outside the sweet spot, so Rusk is a Maybe.

Flapen Score
52
52 / 100
Ranks 194 of 419 Grocery niches · on the category median
Market size
$32K/yr29K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
51%top-5 click share · 11 brands · 17 sellers

Flapen Score

Rusk against its category

The dotted line is the Grocery average. Past it, Rusk is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rusk market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Rusk 29K times last year and spent an estimated $32K. The top 5 brands take 88% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
14.3%
Market size, estimated
$32Ka year
Top search term
rusk27K searches a year

02 · Price

A sale here is worth $7.64.

Listings sell for $7.64 on average, from $1.22 to $14.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.64 that is $764 to $2K a year per listing.

Average price
$7.64under the $15 to $100 sweet spot
Price range
$1.22–$14.49
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$764–$2K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #197 within Grocery. It carries 42 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#197in Grocery
Average rating
4.04 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
42per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

8%

  • Britannia52%
  • Lulu17%
  • Chokhi Dhani10%
  • Generic5%
  • Tiffany5%
  • American Harvest4%
  • Open — no brand owns it (5 brands, 8%)

Demand

Rusk search demand

Weekly searches over the year. Pick a range.

600400Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Rusk

We read the reviews and the return reasons for every product selling here.

88%of positive reviews mention “الذوق العام”
33%of negative reviews mention “ملمس صلب”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not recommended, too hard”
A buyer, on “ملمس صلب”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Rusk questions

Answered from the same tracked data.