Rusk
MaybeReturns run at only 0.0% of orders. But prices span $1.22–$14.49, mostly outside the sweet spot, so Rusk is a Maybe.
- Flapen Score
- 52 / 100Ranks 194 of 419 Grocery niches · on the category median52
- Market size
- $32K/yr29K searches / yr
- 90-day growth
- +2.4%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 17 sellers
Flapen Score
Rusk against its category
The dotted line is the Grocery average. Past it, Rusk is stronger. Inside it, weaker.
Market
The Rusk market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Rusk 29K times last year and spent an estimated $32K. The top 5 brands take 88% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
14.3% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +2.4%
- Conversion, latest week
- 14.3%
- Market size, estimated
- $32Ka year
- Top search term
- rusk27K searches a year
02 · Price
A sale here is worth $7.64.
Listings sell for $7.64 on average, from $1.22 to $14.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.64 that is $764 to $2K a year per listing.
- Average price
- $7.64under the $15 to $100 sweet spot
- Price range
- $1.22–$14.49
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $764–$2K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #197 within Grocery. It carries 42 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #197in Grocery
- Average rating
- 4.04 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 42per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Rusk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Britannia Toastea Wheat Rusk 305g
- Price
- $5.67
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 7y ago

Britannia Toastea Milk Rusk 620g
- Price
- $10.66
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 7y ago

Britannia Toastea Wheat Rusk Value Pack 3 x 305 g
- Price
- $13.33
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 2y ago

LuLu Plain Rusk 300g
- Price
- $5.04
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 3y ago

Britannia Milk Rusk 3 x 310g
- Price
- $13.11
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 3y ago
Trending
90-day click momentum
Chokhi Dhani Suji Rusk 300gm
- Price
- $5.42
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 1y ago

Mario Saunf Rusk 300g Baked Snack Vegetarian Golden Brown Fennel Flavored
- Price
- $4.45
- Rating
- 3.0/5
- Reviews
- 7
- Age
- 5y ago

LuLu Cardamom Rusk 2 x 300g
- Price
- $9.02
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 3y ago

Chokhi Dhani Suji Rusk 600 gm
- Price
- $9.80
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 3y ago

Britannia Toastea Milk Rusk 620g
- Price
- $10.66
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 7y ago
Newest
by launch date
Chokhi Dhani Suji Rusk 300gm
- Price
- $5.42
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 1y ago

American Harvest Chai Toast Premium Wheat Rusk With Added Cardamom 300grams Pack of 2
- Price
- $8.25
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago

American Harvest Chai Toast Premium Milk Rusk With Added Cardamom 300g Pack of 2
- Price
- $8.64
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 1y ago

Britannia Toastea Wheat Rusk Value Pack 3 x 305 g
- Price
- $13.33
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 2y ago

BRITANNIA WHEAT RUSK 610GM SPECIAL OFF
- Price
- $9.62
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
17
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
8%
- Britannia52%
- Lulu17%
- Chokhi Dhani10%
- Generic5%
- Tiffany5%
- American Harvest4%
- Open — no brand owns it (5 brands, 8%)
Demand
Rusk search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Rusk
We read the reviews and the return reasons for every product selling here.
“Not recommended, too hard”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rusk questions
Answered from the same tracked data.









