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Rule 1 Whey Protein

Fail

The top 5 brands take 100% of clicks, so Rule 1 Whey Protein is a Fail.

Flapen Score
40
40 / 100
Ranks 379 of 419 Grocery niches · −12 vs the category median of 52
Market size
$58K/yr36K searches / yr
90-day growth
+71.3%search demand this quarter
Competition
62%top-5 click share · 3 brands · 22 sellers

Flapen Score

Rule 1 Whey Protein against its category

The dotted line is the Grocery average. Past it, Rule 1 Whey Protein is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rule 1 Whey Protein market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Rule 1 Whey Protein 36K times last year and spent an estimated $58K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +71.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+71.3%
Conversion, latest week
0.7%
Market size, estimated
$58Ka year
Top search term
rule 1 whey protein19K searches a year

02 · Price

A sale here is worth $218.00.

Listings sell for $218.00 on average, from $114.65 to $421.53. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $218.00 that is $0 to $22K a year per listing.

Average price
$218.00above the $15 to $100 sweet spot
Price range
$114.65–$421.53
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #367 within Grocery. It carries 272 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
83%
Out of stock, average day
4.8%
Average rank
#367in Grocery
Average rating
4.55 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
272per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Rule 1 Whey Protein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Rule 139%
  • Rule136%
  • Rule 1 Proteins25%
  • Open — no brand owns it (0%)

Demand

Rule 1 Whey Protein search demand

Weekly searches over the year. Pick a range.

2K1KPrime Day '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Rule 1 Whey Protein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rule 1 whey protein19K/yr
  • rule 1 whey protein isolate8K/yr
  • rule 16K/yr
  • rule 1 protein3K/yr

Reviews and returns

What reviews say buyers love and hate about Rule 1 Whey Protein

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الذوق العام”
17%of negative reviews mention “الذوق العام”
0.3%of orders come back
“I don't like the taste”
A buyer, on “الذوق العام”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Rule 1 Whey Protein questions

Answered from the same tracked data.