Rule 1 Whey Protein
FailThe top 5 brands take 100% of clicks, so Rule 1 Whey Protein is a Fail.
- Flapen Score
- 40 / 100Ranks 379 of 419 Grocery niches · −12 vs the category median of 5240
- Market size
- $58K/yr36K searches / yr
- 90-day growth
- +71.3%search demand this quarter
- Competition
- 62%top-5 click share · 3 brands · 22 sellers
Flapen Score
Rule 1 Whey Protein against its category
The dotted line is the Grocery average. Past it, Rule 1 Whey Protein is stronger. Inside it, weaker.
Market
The Rule 1 Whey Protein market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Rule 1 Whey Protein 36K times last year and spent an estimated $58K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +71.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- +71.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $58Ka year
- Top search term
- rule 1 whey protein19K searches a year
02 · Price
A sale here is worth $218.00.
Listings sell for $218.00 on average, from $114.65 to $421.53. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $218.00 that is $0 to $22K a year per listing.
- Average price
- $218.00above the $15 to $100 sweet spot
- Price range
- $114.65–$421.53
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$22K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #367 within Grocery. It carries 272 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 83%
- Out of stock, average day
- 4.8%
- Average rank
- #367in Grocery
- Average rating
- 4.55 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 272per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Rule 1 Whey Protein products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rule1 Proteins R1 Protein - Chocolate Fudge 25g Fast-Acting Super-Pure 100% Isolate and Hydrolysate Protein Powder with 6g BCAAs for Muscle Growth and Recovery 5lbs
- Price
- $257.77
- Rating
- 4.6/5
- Reviews
- 1,026
- Age
- 4y ago

Rule 1 Whey Protein 24g Fast-Acting Protein from All-Whey Sources with Naturally Occurring EAAs & BCAAs for Workout Recovery or Anytime Use (5 Pounds* Vanilla Ice Cream)
- Price
- $260.94
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 3y ago

Rule1 1 Whey Blend 100% Whey Protein Powder| Chocolate Fudge| 24g protein with Naturally Rich in BCAAs| 65 Servings 5.02 Lbs (2.28 kg)
- Price
- $223.02
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago

Rule 1 Proteins R1 Protein Whey Isolate Vanilla Creme 76 Servings
- Price
- $257.94
- Rating
- 4.6/5
- Reviews
- 517
- Age
- 3y ago

Rule1 1 R1 Whey Blend 100% Pure Whey Protein 5lbs Café Mocha
- Price
- $245.21
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago
Trending
90-day click momentum
Rule One Proteins R1 Protein - Cafe Mocha 25g Fast-Acting Super-Pure 100% Isolate and Hydrolysate Protein Powder with 6g BCAAs for Muscle Growth and Recovery 2lbs
- Price
- $235.35
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 4y ago

Rule One 100% Whey Protein with Eaa and Bcaa 5.24 Pounds Flavor Strawberries & Crème
- Price
- $243.31
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 2y ago

Rule 1 Whey Protein 24g Fast-Acting Protein from All-Whey Sources with Naturally Occurring EAAs & BCAAs for Workout Recovery or Anytime Use (5 Pounds* Vanilla Ice Cream)
- Price
- $260.94
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 3y ago

Rule1 One Proteins R1 Protein - Chocolate Peanut Butter 25g Fast-Acting Super-Pure 100% Isolate and Hydrolysate Protein Powder with 6g BCAAs for Muscle Growth and Recovery 5lbs
- Price
- $421.53
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 3y ago

Rule 1 Proteins R1 Whey Blend 68 Servings Chocolate Peanut Butter
- Price
- $241.96
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 8y ago
Newest
by launch date
Rule 1 Whey Protein 24g Fast-Acting Protein from All-Whey Sources with Naturally Occurring EAAs & BCAAs for Workout Recovery or Anytime Use (5 Pounds* Salted Carmel)
- Price
- $235.98
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 5mo ago

Rule1 1 R1 Whey Blend 100% Pure Whey Protein 5lbs Café Mocha
- Price
- $245.21
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago

Rule1 1 Whey Blend 100% Whey Protein Powder| Chocolate Fudge| 24g protein with Naturally Rich in BCAAs| 65 Servings 5.02 Lbs (2.28 kg)
- Price
- $223.02
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago

Rule1 1 Whey Blend 100% Protein Powder Cookies & Cream | 24g Protein| 5.5g BCAAs| 68 Servings| 4.95 Lbs (2.24 kg)
- Price
- $226.34
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 2y ago

Rule One R1 Whey protein Chocolate Fudge (EAN 196671004918) - 910g
- Price
- $120.11
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Rule 139%
- Rule136%
- Rule 1 Proteins25%
- Open — no brand owns it (0%)
Demand
Rule 1 Whey Protein search demand
Weekly searches over the year. Pick a range.
Search terms
Top Rule 1 Whey Protein search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rule 1 whey protein19K/yr
- rule 1 whey protein isolate8K/yr
- rule 16K/yr
- rule 1 protein3K/yr
Reviews and returns
What reviews say buyers love and hate about Rule 1 Whey Protein
We read the reviews and the return reasons for every product selling here.
“I don't like the taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rule 1 Whey Protein questions
Answered from the same tracked data.









