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Rice Flour

Fail

Shoppers spend only $30K a year here, so Rice Flour is a Fail.

Flapen Score
47
47 / 100
Ranks 294 of 419 Grocery niches · −5 vs the category median of 52
Market size
$30K/yr35K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
63%top-5 click share · 18 brands · 15 sellers

Flapen Score

Rice Flour against its category

The dotted line is the Grocery average. Past it, Rice Flour is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Flour market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Rice Flour 35K times last year and spent an estimated $30K. The top 5 brands take 68% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
12.1%
Market size, estimated
$30Ka year
Peak month
March1.4× the quietest month
Top search term
rice flour24K searches a year

02 · Price

A sale here is worth $7.10.

Listings sell for $7.10 on average, from $3.49 to $16.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $7.10 that is $710 to $2K a year per listing.

Average price
$7.10under the $15 to $100 sweet spot
Price range
$3.49–$16.26
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$710–$2K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #53 within Grocery. It carries 47 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
95%
Out of stock, average day
13.1%
Average rank
#53in Grocery
Average rating
4.39 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
47per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

15

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

26%

  • Natures Choice22%
  • Organic Tattva16%
  • Madhoor11%
  • Double Horse11%
  • Brahmins7%
  • Eastern6%

Demand

Rice Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Rice Flour

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “الجودة الشاملة”
0.1%of orders come back
“Not good quality of rice after cooking”
A buyer, on “الجودة الشاملة”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Rice Flour questions

Answered from the same tracked data.