rice cake
Skip itPrices mostly outside the sweet spot ($4.93–$14.05) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible94.27avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Growth
Good+48.3%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.95avg listing price — sweet spot $15–$100
Market size
Bad$46K$46K/yr · 55K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$4.93–$14.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, rice cake is a $46K/yr Amazon United Arab Emirates market (55K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rice cake market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $80K–$99K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 32%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
19
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
2%
- BENLIAN60%
- rice UP! eat smart11%
- Kallo9%
- FIORENTINI9%
- Fantastic7%
- Clearspring2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +48.3% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Top rice cake search terms
- rice cake33K/yr
- rice cakes12K/yr
- rice crackers7K/yr
- rice cracker4K/yr
Top rice cake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benlian Slim Brown Rice Cakes Sesame & Salt Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives
BENLIAN$5.964.5★90 rev
Benlian Slim Brown Rice Cakes Chia & Quinoa Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives
BENLIAN$6.314.7★132 rev
Benlian Brown Rice Cakes Sesame & Salt Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives
BENLIAN$4.934.3★74 rev
Fiorentini Organic Rice Cakes 120 G (Pack Of 1)
FIORENTINI$6.324.2★72 rev
Benlian Brown Rice Cakes Chia & Quinoa 100 gm
BENLIAN$6.714.6★48 rev
Newest
by launch date
Sweet Chilli Rice Crackers 40G | Korean Inspired | Asian Savonis | Deliciously Crunchy
Mr Filbert's$12.233 rev
Clearspring Organic Lightly Salted Rice Cakes 130g
Clearspring$9.71133 rev
Benlian Slim Brown Rice Cakes Sesame & Salt Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives
BENLIAN$5.9690 rev
Benlian Slim Brown Rice Cakes Chia & Quinoa Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives
BENLIAN$6.31132 rev
Benlian Brown Rice Cakes Sesame & Salt Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives
BENLIAN$4.9374 rev
Trending
90-day click momentum
Rice up Rice Cakes Sunflower Seeds 120 Gm (Pack Of 1)
rice UP! eat smart$8.494.4★
Kallo Thick No Salt Rice Cake 130g
Kallo$11.344.7★
Clearspring Organic Lightly Salted Rice Cakes 130g
Clearspring$9.714.5★
Benlian Brown Rice Cakes Chia & Quinoa 100 gm
BENLIAN$6.714.6★
KALLO ORGANIC SALTED RICE CAKES
Kallo$10.914.6★
What buyers say about rice cake
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Delicious crackers”
“The cheese and BBQ flavours are my favourite”
“Nice rice cakes”
“Very easy to use”
“Healthy”
“It has a light, crunchy texture and fits well into a gluten-free or vegan diet”
“It is light and crunchy”
What buyers complain about
“The flavor is very plain”
“Dry and Bland”
“disappointing as a standalone snack”
“Dry and Bland”
Common questions
- Is rice cake profitable to sell on Amazon United Arab Emirates?
- The niche generates $46K/yr across 22 tracked products. 90-day search growth is +48.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the rice cake niche?
- 8 brands and 19 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in rice cake?
- Top complaints mined from reviews: نكهة, فاسد/فاسد/فاسد, المحتوى الغذائي. The return rate is 0.0%.
- When does demand for rice cake peak?
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the rice cake niche?
- Listings span $4.93–$14.05; the average listing price is $7.95 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.