How competitive is the Rice Cake niche on Amazon United Arab Emirates?

8 brands and 19 sellers compete in Rice Cake on Amazon United Arab Emirates. The top 5 Rice Cake products take 54% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Rice Cake?

Rice Cake buyers on Amazon United Arab Emirates complain most about نكهة, فاسد/فاسد/فاسد, المحتوى الغذائي, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Rice Cake niche?

Rice Cake sells for $7.95 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $4.93–$14.05. The average incumbent carries 94 reviews — the moat a new listing must climb.

Rice Cake

prices mostly outside the sweet spot ($4.93–$14.05) — Rice Cake doesn't clear our bar today.

Flapen Score

Skip it

Ranks 247 of 419 Grocery niches · −3 vs the category median of 52

This niche Category average · 419 niches

Is Rice Cake profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Rice Cake is a $46K/yr Amazon United Arab Emirates market (55K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May. Verdict: Skip it — 49/100.

Rice Cake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +48.3% over the last 90 days and 10.5% of searches end in a purchase.

$46K

revenue / yr

Units sold / yr13K

Search volume / yr+48.3%55K

Conversion rate10.5%

Avg price$7.95

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers8 · 19

Top-5 product click share54%

Open market4%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top Rice Cake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Benlian Slim Brown Rice Cakes Sesame & Salt Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives

Price: $5.96
Rating: 4.5/5
Reviews: 90
Age: 6y ago

Benlian Slim Brown Rice Cakes Chia & Quinoa Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives

Price: $6.31
Rating: 4.7/5
Reviews: 132
Age: 6y ago

Benlian Brown Rice Cakes Sesame & Salt Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives

Price: $4.93
Rating: 4.3/5
Reviews: 74
Age: 6y ago

Fiorentini Organic Rice Cakes 120 G (Pack Of 1)

Price: $6.32
Rating: 4.2/5
Reviews: 72
Age: 10y ago

Benlian Brown Rice Cakes Chia & Quinoa 100 gm

Price: $6.71
Rating: 4.6/5
Reviews: 48
Age: 6y ago

Newest

by launch date

Sweet Chilli Rice Crackers 40G | Korean Inspired | Asian Savonis | Deliciously Crunchy

Price: $12.23
Rating: 5.0/5
Reviews: 3
Age: 1y ago

Clearspring Organic Lightly Salted Rice Cakes 130g

Price: $9.71
Rating: 4.5/5
Reviews: 133
Age: 3y ago

Benlian Slim Brown Rice Cakes Sesame & Salt Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives

Price: $5.96
Rating: 4.5/5
Reviews: 90
Age: 6y ago

Benlian Slim Brown Rice Cakes Chia & Quinoa Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives

Price: $6.31
Rating: 4.7/5
Reviews: 132
Age: 6y ago

Benlian Brown Rice Cakes Sesame & Salt Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives

Price: $4.93
Rating: 4.3/5
Reviews: 74
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

BENLIAN60%
rice UP! eat smart11%
Kallo9%
FIORENTINI9%
Fantastic7%
Clearspring2%
Open — no brand owns it (2 brands, 2%)

Rice Cake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR10.5%Products22Brands8Top 5 Brands96%OOS Rate0.0%Rating4.5★Reviews94Avg BSR#24

Peak months: May · busiest ÷ quietest = 1.9×

Top Rice Cake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rice cake33K/yr +46.9%7.9% conv.
rice cakes12K/yr +53.9%8.5% conv.
rice crackers7K/yr +57.0%6.4% conv.
rice cracker4K/yr +28.9%8.1% conv.

What reviews say buyers love and hate about Rice Cake

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

الجودة الشاملة19%

“Good quality”

الذوق العام19%

“Delicious crackers”

نكهة19%

“The cheese and BBQ flavours are my favourite”

الخبز13%

“Nice rice cakes”

سهولة الاستخدام6%

“Very easy to use”

What buyers complain about

57% of reviews

نكهة27%

“The flavor is very plain”

فاسد/فاسد/فاسد10%

“Dry and Bland”

المحتوى الغذائي10%

“disappointing as a standalone snack”

رطب/جاف10%

“Dry and Bland”

Common Rice Cake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rice Cake 49/100 on Amazon United Arab Emirates — Skip it. The niche generates $46K/yr across 22 tracked products. Search demand moved +48.3% over the last 90 days.