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Rice Cake

Fail

Prices span $4.93–$14.05, mostly outside the sweet spot, so Rice Cake is a Fail.

Flapen Score
49
49 / 100
Ranks 247 of 419 Grocery niches · −3 vs the category median of 52
Market size
$46K/yr55K searches / yr
90-day growth
+48.3%search demand this quarter
Competition
54%top-5 click share · 8 brands · 19 sellers

Flapen Score

Rice Cake against its category

The dotted line is the Grocery average. Past it, Rice Cake is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Cake market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Rice Cake 55K times last year and spent an estimated $46K. The top 5 brands take 96% of clicks. Demand peaks in May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+48.3%
Conversion, latest week
10.5%
Market size, estimated
$46Ka year
Peak month
May1.9× the quietest month
Top search term
rice cake33K searches a year

02 · Price

A sale here is worth $7.95.

Listings sell for $7.95 on average, from $4.93 to $14.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $7.95 that is $2K to $4K a year per listing.

Average price
$7.95under the $15 to $100 sweet spot
Price range
$4.93–$14.05
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Grocery. It carries 94 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Grocery
Average rating
4.52 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
94per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Rice Cake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

19

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

2%

  • BENLIAN60%
  • rice UP! eat smart11%
  • Kallo9%
  • FIORENTINI9%
  • Fantastic7%
  • Clearspring2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Rice Cake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Rice Cake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice cake33K/yr
  • rice cakes12K/yr
  • rice crackers7K/yr
  • rice cracker4K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Cake

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “الجودة الشاملة”
27%of negative reviews mention “نكهة”
<0.1%of orders come back, a rate Amazon rounds to zero
“The flavor is very plain”
A buyer, on “نكهة”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Rice Cake questions

Answered from the same tracked data.