Rice Cake
FailPrices span $4.93–$14.05, mostly outside the sweet spot, so Rice Cake is a Fail.
- Flapen Score
- 49 / 100Ranks 247 of 419 Grocery niches · −3 vs the category median of 5249
- Market size
- $46K/yr55K searches / yr
- 90-day growth
- +48.3%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 19 sellers
Flapen Score
Rice Cake against its category
The dotted line is the Grocery average. Past it, Rice Cake is stronger. Inside it, weaker.
Market
The Rice Cake market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Rice Cake 55K times last year and spent an estimated $46K. The top 5 brands take 96% of clicks. Demand peaks in May. Flapen scores it 49 out of 100, a Fail.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +48.3%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $46Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- rice cake33K searches a year
02 · Price
A sale here is worth $7.95.
Listings sell for $7.95 on average, from $4.93 to $14.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $7.95 that is $2K to $4K a year per listing.
- Average price
- $7.95under the $15 to $100 sweet spot
- Price range
- $4.93–$14.05
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Grocery. It carries 94 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Grocery
- Average rating
- 4.52 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 94per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Rice Cake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Benlian Slim Brown Rice Cakes Sesame & Salt Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives
- Price
- $5.96
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 6y ago

Benlian Slim Brown Rice Cakes Chia & Quinoa Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives
- Price
- $6.31
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 6y ago

Benlian Brown Rice Cakes Sesame & Salt Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives
- Price
- $4.93
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 6y ago

Fiorentini Organic Rice Cakes 120 G (Pack Of 1)
- Price
- $6.32
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 10y ago

Benlian Brown Rice Cakes Chia & Quinoa 100 gm
- Price
- $6.71
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 6y ago
Trending
90-day click momentum
Rice up Rice Cakes Sunflower Seeds 120 Gm (Pack Of 1)
- Price
- $8.49
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 7y ago

Kallo Thick No Salt Rice Cake 130g
- Price
- $11.34
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 13y ago

Clearspring Organic Lightly Salted Rice Cakes 130g
- Price
- $9.71
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 3y ago

Benlian Brown Rice Cakes Chia & Quinoa 100 gm
- Price
- $6.71
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 6y ago

KALLO ORGANIC SALTED RICE CAKES
- Price
- $10.91
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 11y ago
Newest
by launch date
Sweet Chilli Rice Crackers 40G | Korean Inspired | Asian Savonis | Deliciously Crunchy
- Price
- $12.23
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Clearspring Organic Lightly Salted Rice Cakes 130g
- Price
- $9.71
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 3y ago

Benlian Slim Brown Rice Cakes Sesame & Salt Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives
- Price
- $5.96
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 6y ago

Benlian Slim Brown Rice Cakes Chia & Quinoa Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives
- Price
- $6.31
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 6y ago

Benlian Brown Rice Cakes Sesame & Salt Flavor 100g | Gluten-Free | High Fiber | Vegan-Friendly | No Artificial Additives
- Price
- $4.93
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
19
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
2%
- BENLIAN60%
- rice UP! eat smart11%
- Kallo9%
- FIORENTINI9%
- Fantastic7%
- Clearspring2%
- Open — no brand owns it (2 brands, 2%)
Demand
Rice Cake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Rice Cake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rice cake33K/yr
- rice cakes12K/yr
- rice crackers7K/yr
- rice cracker4K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Cake
We read the reviews and the return reasons for every product selling here.
“The flavor is very plain”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Cake questions
Answered from the same tracked data.









