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Rava

Fail

Prices span $5.65–$9.36, mostly outside the sweet spot, so Rava is a Fail.

Flapen Score
44
44 / 100
Ranks 338 of 419 Grocery niches · −8 vs the category median of 52
Market size
$48K/yr27K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
82%top-5 click share · 10 brands · 16 sellers

Flapen Score

Rava against its category

The dotted line is the Grocery average. Past it, Rava is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rava market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Rava 27K times last year and spent an estimated $48K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

23.2% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 23.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
23.2%
Market size, estimated
$48Ka year
Peak month
November1.3× the quietest month
Top search term
rava11K searches a year

02 · Price

A sale here is worth $7.65.

Listings sell for $7.65 on average, from $5.65 to $9.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $7.65 that is $4K to $6K a year per listing.

Average price
$7.65under the $15 to $100 sweet spot
Price range
$5.65–$9.36
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #67 within Grocery. It carries 41 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#67in Grocery
Average rating
4.25 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
41per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$14K$19K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

10%

  • Lulu26%
  • Eastern25%
  • Nellara21%
  • Green Farm10%
  • Brahmins5%
  • Al Baker4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Rava search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rava search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rava11K/yr
  • rava roasted7K/yr
  • roasted rava4K/yr
  • rawa2K/yr
  • upma rava3K/yr

FAQ

Common Rava questions

Answered from the same tracked data.