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Rajma

Fail

The top 5 products take 80% of clicks, so Rajma is a Fail.

Flapen Score
47
47 / 100
Ranks 294 of 419 Grocery niches · −5 vs the category median of 52
Market size
$79K/yr27K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
80%top-5 click share · 9 brands · 14 sellers

Flapen Score

Rajma against its category

The dotted line is the Grocery average. Past it, Rajma is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rajma market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Rajma 27K times last year and spent an estimated $79K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

28.2% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 28.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
28.2%
Market size, estimated
$79Ka year
Peak month
November1.6× the quietest month
Top search term
rajma22K searches a year

02 · Price

A sale here is worth $10.32.

Listings sell for $10.32 on average, from $4.32 to $18.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $10.32 that is $5K to $8K a year per listing.

Average price
$10.32under the $15 to $100 sweet spot
Price range
$4.32–$18.99
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Grocery. It carries 105 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Grocery
Average rating
4.36 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
105per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$24K$31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Lulu38%
  • Bayara24%
  • Madhoor14%
  • Organic Tattva10%
  • Natures Choice6%
  • Datar3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Rajma search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Rajma

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “تعليمات الطبخ”
50%of negative reviews mention “فاسد/فاسد/فاسد”
0.1%of orders come back
“Opened the packet this morning to discover the top layer of beans had mold or a white substance all over them”
A buyer, on “فاسد/فاسد/فاسد”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Rajma questions

Answered from the same tracked data.