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Rajma

a concentrated shelf (top 5 take 80% of clicks) — Rajma doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 294 of 419 Grocery niches · −5 vs the category median of 52

Market size 20Growth 32Conversion 100Competition 17Returns 100Price range 27Avg price 36Brand share 22Review moat 95Quality gap 65
This niche Category average · 419 niches

Is Rajma profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Rajma is a $79K/yr Amazon United Arab Emirates market (27K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.

Rajma: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.4% over the last 90 days and 28.2% of searches end in a purchase.

$79K

revenue / yr

Units sold / yr10K
Search volume / yr+5.4%27K
Conversion rate28.2%
Avg price$10.32

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 14
Top-5 product click share80%
Open market9%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement29%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews105

Top Rajma products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

$0$8K$16K$24K$31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Lulu38%
  • Bayara24%
  • Madhoor14%
  • Organic Tattva10%
  • Natures Choice6%
  • Datar3%
  • Open — no brand owns it (3 brands, 6%)

Rajma demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR28.2%Products14Brands9Top 5 Brands91%OOS Rate0.0%Rating4.4★Reviews105Avg BSR#36
1K750Spike '24Holiday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

What reviews say buyers love and hate about Rajma

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
تعليمات الطبخ100%

this also helps with the cooking time

What buyers complain about

100% of reviews
فاسد/فاسد/فاسد50%

Opened the packet this morning to discover the top layer of beans had mold or a white substance all over them

القيمة مقابل المال50%

Just wasted AED 16

Common Rajma questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rajma 47/100 on Amazon United Arab Emirates — Skip it. The niche generates $79K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +5.4% over the last 90 days.
Search demand for Rajma on Amazon United Arab Emirates peaks in Nov, where the busiest month runs 1.6× the quietest.