Quinoa
MaybeReturns run at only 0.2% of orders. But shoppers spend only $142K a year here, so Quinoa is a Maybe.
- Flapen Score
- 59 / 100Top 18% of 419 Grocery niches · +7 vs the category median of 5259
- Market size
- $142K/yr93K searches / yr
- 90-day growth
- +16.3%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 23 sellers
Flapen Score
Quinoa against its category
The dotted line is the Grocery average. Past it, Quinoa is stronger. Inside it, weaker.
Market
The Quinoa market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Quinoa 93K times last year and spent an estimated $142K. The top 5 brands take 82% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
7.8% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- +16.3%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $142Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- quinoa80K searches a year
02 · Price
A sale here is worth $19.49.
Listings sell for $19.49 on average, from $10.04 to $37.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.49 that is $5K to $10K a year per listing.
- Average price
- $19.49inside the $15 to $100 sweet spot
- Price range
- $10.04–$37.67
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Grocery. It carries 50 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Grocery
- Average rating
- 4.45 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 50per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Quinoa products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
American Harvest Natural White Quinoa In Jar 600 gm
- Price
- $13.80
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 5y ago

American Harvest White Quinoa 2kg Jar | 100% Natural Whole Grain Quinoa | Gluten Free Superfood | High Protein | Fluffy Texture | Ideal for Salads Bowls & Cooking
- Price
- $37.67
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 3y ago

Earths Finest Organic Tri Color Quinoa 340g
- Price
- $17.16
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 7y ago

Organic White Quinoa Goodness UAE 1Kg | Naturally Grown Superfood | High Fibre & Protein | Gluten-Free & Diet-Friendly | Ideal for Salads Bowls Baking & Healthy Meals
- Price
- $30.47
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 4y ago

Down To Earth Organic Food White Quinoa Diet-Friendly And Naturally Gluten-Free White Quinoa With High Fibre - 500 gms
- Price
- $19.70
- Rating
- 4.5/5
- Reviews
- 281
- Age
- 7y ago
Trending
90-day click momentum
Natureland Tricolor Quinoa 500g
- Price
- $23.40
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 3y ago

Organic Tattva Quinoa 500g
- Price
- $17.53
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 9y ago

American Harvest Natural White Quinoa In Jar 600 gm
- Price
- $13.80
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 5y ago

Naturals Fresh White Quinoa (1kg)
- Price
- $25.54
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 5y ago

LuLu Organic Red Quinoa 300g
- Price
- $16.33
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago
Newest
by launch date
Down To Earth Organic Tricolor Quinoa 340g
- Price
- $15.12
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago

LuLu Organic Tri Colour Quinoa 300 g
- Price
- $16.30
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago

Natureland Tricolor Quinoa 500g
- Price
- $23.40
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 3y ago

American Harvest White Quinoa 2kg Jar | 100% Natural Whole Grain Quinoa | Gluten Free Superfood | High Protein | Fluffy Texture | Ideal for Salads Bowls & Cooking
- Price
- $37.67
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 3y ago

LuLu Organic White Quinoa 300g
- Price
- $17.61
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
23
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
14%
- American Harvest39%
- down to earth Organic Food17%
- Earth's Finest11%
- GOODNESS UAE10%
- Lulu5%
- Naturals4%
- Open — no brand owns it (7 brands, 14%)
Demand
Quinoa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Quinoa
We read the reviews and the return reasons for every product selling here.
“hope there is a bigger size option available”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quinoa questions
Answered from the same tracked data.









