quinoa
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible49.52avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.49avg listing price — sweet spot $15–$100
Price range
Great$10.04–$37.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$142K$142K/yr · 93K searches
According to Flapen's Amazon United Arab Emirates niche tracking, quinoa is a $142K/yr Amazon United Arab Emirates market (93K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
quinoa market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $195K–$244K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 22%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 89 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
23
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
14%
- American Harvest39%
- down to earth Organic Food17%
- Earth's Finest11%
- GOODNESS UAE10%
- Lulu5%
- Naturals4%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top quinoa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
American Harvest Natural White Quinoa In Jar 600 gm
American Harvest$13.804.3★97 rev
American Harvest White Quinoa 2kg Jar | 100% Natural Whole Grain Quinoa | Gluten Free Superfood | High Protein | Fluffy Texture | Ideal for Salads Bowls & Cooking
American Harvest$37.674.3★96 rev
Earths Finest Organic Tri Color Quinoa 340g
Earth's Finest$17.164.4★62 rev
Organic White Quinoa Goodness UAE 1Kg | Naturally Grown Superfood | High Fibre & Protein | Gluten-Free & Diet-Friendly | Ideal for Salads Bowls Baking & Healthy Meals
GOODNESS UAE$30.474.2★38 rev
Down To Earth Organic Food White Quinoa Diet-Friendly And Naturally Gluten-Free White Quinoa With High Fibre - 500 gms
down to earth Organic Food$19.704.5★281 rev
Newest
by launch date
Down To Earth Organic Tricolor Quinoa 340g
down to earth Organic Food$15.1211 rev
LuLu Organic Tri Colour Quinoa 300 g
Lulu$16.304 rev
Natureland Tricolor Quinoa 500g
Natureland$23.4021 rev
American Harvest White Quinoa 2kg Jar | 100% Natural Whole Grain Quinoa | Gluten Free Superfood | High Protein | Fluffy Texture | Ideal for Salads Bowls & Cooking
American Harvest$37.6796 rev
LuLu Organic White Quinoa 300g
Lulu$17.617 rev
Trending
90-day click momentum
What buyers say about quinoa
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Good quality”
“Very affordable price for Organic Quinoa”
“cooked fast”
“Excellent Quinoa”
“its super clean”
What buyers complain about
“hope there is a bigger size option available”
“It's not the same taste as bayra”
Common questions
- Is quinoa profitable to sell on Amazon United Arab Emirates?
- The niche generates $142K/yr across 23 tracked products. 90-day search growth is +16.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the quinoa niche?
- 13 brands and 23 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in quinoa?
- Top complaints mined from reviews: الحجم الكلي, الذوق العام. The return rate is 0.2%.
- When does demand for quinoa peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the quinoa niche?
- Listings span $10.04–$37.67; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.