Puff Pastry
FailDemand is soft, at -53.0% this quarter, so Puff Pastry is a Fail.
- Flapen Score
- 30 / 100Ranks 418 of 419 Grocery niches · −22 vs the category median of 5230
- Market size
- $12K/yr35K searches / yr
- 90-day growth
- -53.0%search demand this quarter
- Competition
- 86%top-5 click share · 2 brands · 12 sellers
Flapen Score
Puff Pastry against its category
The dotted line is the Grocery average. Past it, Puff Pastry is stronger. Inside it, weaker.
Market
The Puff Pastry market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Puff Pastry 35K times last year and spent an estimated $12K. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -53.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $12Ka year
- Top search term
- puff pastry19K searches a year
02 · Price
A sale here is worth $10.70.
Listings sell for $10.70 on average, from $4.69 to $17.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $10.70 that is $3K to $5K a year per listing.
- Average price
- $10.70under the $15 to $100 sweet spot
- Price range
- $4.69–$17.95
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Grocery. It carries 39 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Grocery
- Average rating
- 4.41 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 39per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Puff Pastry products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Switz Puff Pastry Squares 10 Pcs 400 g
- Price
- $4.69
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 2y ago

Sunbulah Puff Pastry Squares 400g
- Price
- $10.32
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago

Sunbulah Puff Pastry Sheets 800g
- Price
- $17.95
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 3y ago

Switz Filo Thin Pastry Sheets 450 g
- Price
- $11.30
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 8mo ago

Sunbulah Puff Pastry Squares Whole Wheat 10pcs
- Price
- $9.64
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 7y ago
Trending
90-day click momentum
Switz Filo Thin Pastry Sheets 450 g
- Price
- $11.30
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 8mo ago

Sunbulah Puff Pastry Squares 400g
- Price
- $10.32
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago

Switz Puff Pastry Squares 10 Pcs 400 g
- Price
- $4.69
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 2y ago

Sunbulah Puff Pastry Sheets 800g
- Price
- $17.95
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 3y ago

Sunbulah Puff Pastry Squares Whole Wheat 10pcs
- Price
- $9.64
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 7y ago
Newest
by launch date
Switz Filo Thin Pastry Sheets 450 g
- Price
- $11.30
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 8mo ago

Switz Puff Pastry Squares 10 Pcs 400 g
- Price
- $4.69
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 2y ago

Switz Thick Filo Pastry Sheets 450 g
- Price
- $11.26
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 3y ago

Sunbulah Frozen Mini Puff Pastry Squares 320g
- Price
- $8.38
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 3y ago

Sunbulah Puff Pastry Squares 400g
- Price
- $10.32
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Switz54%
- Sunbulah46%
Demand
Puff Pastry search demand
Weekly searches over the year. Pick a range.
Search terms
Top Puff Pastry search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puff pastry19K/yr
- puff pastry sheets9K/yr
- pastry7K/yr
Reviews and returns
What reviews say buyers love and hate about Puff Pastry
We read the reviews and the return reasons for every product selling here.
“Not good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puff Pastry questions
Answered from the same tracked data.









