Puff Pastry
soft demand (-53.0% this quarter) — Puff Pastry doesn't clear our bar today.
Flapen Score
Ranks 418 of 419 Grocery niches · −22 vs the category median of 52
Is Puff Pastry profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Puff Pastry is a $12K/yr Amazon United Arab Emirates market (35K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Puff Pastry: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -53.0% over the last 90 days and 3.3% of searches end in a purchase.
$12K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 9 products
Top Puff Pastry products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Switz Puff Pastry Squares 10 Pcs 400 g
- Price
- $4.69
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 2y ago
Sunbulah Puff Pastry Squares 400g
- Price
- $10.32
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago
Sunbulah Puff Pastry Sheets 800g
- Price
- $17.95
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 3y ago
Switz Filo Thin Pastry Sheets 450 g
- Price
- $11.30
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 8mo ago
Sunbulah Puff Pastry Squares Whole Wheat 10pcs
- Price
- $9.64
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 7y ago
Trending
90-day click momentumSwitz Filo Thin Pastry Sheets 450 g
- Price
- $11.30
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 8mo ago
Sunbulah Puff Pastry Squares 400g
- Price
- $10.32
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago
Switz Puff Pastry Squares 10 Pcs 400 g
- Price
- $4.69
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 2y ago
Sunbulah Puff Pastry Sheets 800g
- Price
- $17.95
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 3y ago
Sunbulah Puff Pastry Squares Whole Wheat 10pcs
- Price
- $9.64
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 7y ago
Newest
by launch dateSwitz Filo Thin Pastry Sheets 450 g
- Price
- $11.30
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 8mo ago
Switz Puff Pastry Squares 10 Pcs 400 g
- Price
- $4.69
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 2y ago
Switz Thick Filo Pastry Sheets 450 g
- Price
- $11.26
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 3y ago
Sunbulah Frozen Mini Puff Pastry Squares 320g
- Price
- $8.38
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 3y ago
Sunbulah Puff Pastry Squares 400g
- Price
- $10.32
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Switz54%
- Sunbulah46%
Puff Pastry demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Puff Pastry search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- puff pastry19K/yr
- puff pastry sheets9K/yr
- pastry7K/yr
What reviews say buyers love and hate about Puff Pastry
What buyers mention most, as a share of all reviews.
What buyers complain about
100% of reviews“Not good quality”
“The oastriesdont turn flaky or crispy”
Common Puff Pastry questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
