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Puff Pastry

Fail

Demand is soft, at -53.0% this quarter, so Puff Pastry is a Fail.

Flapen Score
30
30 / 100
Ranks 418 of 419 Grocery niches · −22 vs the category median of 52
Market size
$12K/yr35K searches / yr
90-day growth
-53.0%search demand this quarter
Competition
86%top-5 click share · 2 brands · 12 sellers

Flapen Score

Puff Pastry against its category

The dotted line is the Grocery average. Past it, Puff Pastry is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puff Pastry market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Puff Pastry 35K times last year and spent an estimated $12K. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-53.0%
Conversion, latest week
3.3%
Market size, estimated
$12Ka year
Top search term
puff pastry19K searches a year

02 · Price

A sale here is worth $10.70.

Listings sell for $10.70 on average, from $4.69 to $17.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $10.70 that is $3K to $5K a year per listing.

Average price
$10.70under the $15 to $100 sweet spot
Price range
$4.69–$17.95
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Grocery. It carries 39 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Grocery
Average rating
4.41 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
39per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$2K$4K$5K$7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Switz54%
  • Sunbulah46%

Demand

Puff Pastry search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Puff Pastry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puff pastry19K/yr
  • puff pastry sheets9K/yr
  • pastry7K/yr

Reviews and returns

What reviews say buyers love and hate about Puff Pastry

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not good quality”
A buyer, on “الجودة الشاملة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Puff Pastry questions

Answered from the same tracked data.