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Prunes

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $61K a year here, so Prunes is a Maybe.

Flapen Score
54
54 / 100
Top 38% of 419 Grocery niches · +2 vs the category median of 52
Market size
$61K/yr22K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
76%top-5 click share · 9 brands · 18 sellers

Flapen Score

Prunes against its category

The dotted line is the Grocery average. Past it, Prunes is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prunes market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Prunes 22K times last year and spent an estimated $61K. The top 5 brands take 89% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
14.1%
Market size, estimated
$61Ka year
Peak month
November1.3× the quietest month
Top search term
prunes19K searches a year

02 · Price

A sale here is worth $20.20.

Listings sell for $20.20 on average, from $4.12 to $36.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.20 that is $2K to $5K a year per listing.

Average price
$20.20inside the $15 to $100 sweet spot
Price range
$4.12–$36.08
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #23 within Grocery. It carries 93 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#23in Grocery
Average rating
4.18 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
93per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Prunes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$18K$24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

18

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

8%

  • Bayara36%
  • Seeberger20%
  • Lulu18%
  • Natures Choice11%
  • Mawa5%
  • SUN PLANET ORGANIC3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Prunes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Prunes

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “الذوق العام”
33%of negative reviews mention “رطب/جاف”
0.1%of orders come back
“Semi dry”
A buyer, on “رطب/جاف”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Prunes questions

Answered from the same tracked data.