protein shake
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($4.28–$405.69) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$92.86avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,420.31avg incumbent reviews — the moat a new listing must climb
Market size
Okay$124K$124K/yr · 37K searches
Price range
Bad$4.28–$405.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, protein shake is a $124K/yr Amazon United Arab Emirates market (37K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
protein shake market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $186K–$232K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #199
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 40%
- Out of stock
- 8.4%
- Avg brand age
- 59 months
- Avg seller age
- 61 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
41
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 86%
Open market
25%
- MaxiNutrition28%
- Nada13%
- Barebells11%
- NADA11%
- Ensure8%
- Premier Protein4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.0% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top protein shake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nada Protein Milk Chocolate 320ml
Nada$4.714.6★72 rev
MaxiNutrition MaxShake Protein Milk Shake Chocolate Flavour (Pack of 12 x 330ml Each) with 25g of High-Protein Lactose Free No Added Sugar No Artifitial Colour
MaxiNutrition$92.544.3★28 rev
Barebells Protein Milkshake 8 x 330ml Bottles| High Protein Shake | No Added Sugar | Lactose Free| 24g of Protein | Delicious Creamy Flavour (Chocolate)
Barebells$92.084.6★613 rev
MaxiNutrition MaxShake Protein Milk Shake Vanilla Flavour (Pack of 12 x 330ml Each) with 25g of High-Protein Lactose Free No Added Sugar No Artificial Colour
MaxiNutrition$84.294.5★56 rev
Ensure Max Protein Chocolate Protein Shake Ready to Drink 330ml
Ensure$13.523.9★141 rev
Newest
by launch date
MaxiNutrition MaxShake Protein Coffee Flavour Milk Shake (Pack of 12 x 330 ml Each) with 25g of High-Protein Lactose Free No Added Sugar & Artifitial Colour
MaxiNutrition$108.9014 rev
Almarai Protein Milk Vanilla NAS 400ML
Almarai$6.3713 rev
Yopro Chocolate Protein Milk 300ml
YoPRO$5.6942 rev
Yopro Vanilla Protein Milk 300ml
YoPRO$5.7824 rev
MaxiNutrition MaxShake Protein Milk Shake Chocolate Flavour (Pack of 12 x 330ml Each) with 25g of High-Protein Lactose Free No Added Sugar No Artifitial Colour
MaxiNutrition$92.5428 rev
Trending
90-day click momentumMaxiNutrition MaxShake Protein Coffee Flavour Milk Shake (Pack of 12 x 330 ml Each) with 25g of High-Protein Lactose Free No Added Sugar & Artifitial Colour
MaxiNutrition$108.904.5★
Almarai Protein Milk Vanilla NAS 400ML
Almarai$6.374.2★
Nada Protein Greek Yoghurt Drink Plain Low Fat 330ml
NADA$4.824.6★
Yopro Vanilla Protein Milk 300ml
YoPRO$5.783.8★
Ensure Max Protein Mocha Protein Shake Ready to Drink 330ml
Ensure$14.244.0★
What buyers say about protein shake
What buyers praise and complain about, mined from review topics.What buyers love
“High protein”
“Just love the taste”
“Like the flavor”
“Great taste with no added sugar”
“Also, delivered fresh and chilled, all thanks to Amazon and Lulu”
“Really nice quality”
“as its already mixed no clumps or powdery taste”
What buyers complain about
“Tastes bad”
“Extremely sweet”
“Just mix water with protein powder: will taste better than this junk, and will cost you less, too”
“it's awfully synthetic”
“high price”
“I have so many questions about the thickness, flavor, and everything else”
“Impossible to drink”
Top return reasons
Common questions
- Is protein shake profitable to sell on Amazon United Arab Emirates?
- The niche generates $124K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +21.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the protein shake niche?
- 19 brands and 41 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in protein shake?
- Top complaints mined from reviews: الذوق العام, حلاوة, المحتوى الغذائي. The return rate is 0.0%.
- When does demand for protein shake peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the protein shake niche?
- Listings span $4.28–$405.69; the average listing price is $92.86 (sweet spot $15–$100). The average incumbent carries 3,420 reviews — the moat a new listing must climb.