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Protein Shake

Maybe

Returns run at only 0.0% of orders. But prices span $4.28–$405.69, mostly outside the sweet spot, so Protein Shake is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 419 Grocery niches · +3 vs the category median of 52
Market size
$124K/yr37K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
50%top-5 click share · 19 brands · 41 sellers

Flapen Score

Protein Shake against its category

The dotted line is the Grocery average. Past it, Protein Shake is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Shake market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Protein Shake 37K times last year and spent an estimated $124K. The top 5 brands take 71% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
3.6%
Market size, estimated
$124Ka year
Peak month
May1.7× the quietest month
Top search term
protein shake28K searches a year

02 · Price

A sale here is worth $92.86.

Listings sell for $92.86 on average, from $4.28 to $405.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $92.86 that is $0 to $9K a year per listing.

Average price
$92.86inside the $15 to $100 sweet spot
Price range
$4.28–$405.69
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #199 within Grocery. It carries 3,420 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
86%
Out of stock, average day
8.4%
Average rank
#199in Grocery
Average rating
4.30 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,420per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Protein Shake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

41

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

25%

  • MaxiNutrition28%
  • Nada13%
  • Barebells11%
  • NADA11%
  • Ensure8%
  • Premier Protein4%

Demand

Protein Shake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Protein Shake

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “المحتوى الغذائي”
29%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes bad”
A buyer, on “الذوق العام”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Protein Shake questions

Answered from the same tracked data.