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Protein Powder

Maybe

Shoppers spend $5.2M a year here. But buyers convert on only 1.4% of searches, so Protein Powder is a Maybe.

Flapen Score
63
63 / 100
Top 9% of 419 Grocery niches · +11 vs the category median of 52
Market size
$5.2M/yr2.1M searches / yr
90-day growth
+40.9%search demand this quarter
Competition
42%top-5 click share · 15 brands · 49 sellers

Flapen Score

Protein Powder against its category

The dotted line is the Grocery average. Past it, Protein Powder is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Powder market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Protein Powder 2.1M times last year and spent an estimated $5.2M. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+40.9%
Conversion, latest week
1.4%
Market size, estimated
$5.2Ma year
Peak month
June1.7× the quietest month
Top search term
protein powder596K searches a year

02 · Price

A sale here is worth $172.67.

Listings sell for $172.67 on average, from $43.72 to $302.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $172.67 that is $86K to $130K a year per listing.

Average price
$172.67above the $15 to $100 sweet spot
Price range
$43.72–$302.43
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$86K–$130K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #154 within Grocery. It carries 1,904 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
1.5%
Average rank
#154in Grocery
Average rating
4.32 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,904per listing
Listings tracked
42

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$209K$418K$627K$836K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

49

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

42%

Top 20: 77%

Open market

13%

  • Dymatize36%
  • Muscletech25%
  • Optimum Nutrition14%
  • THORNE5%
  • MuscleBlaze3%
  • laperva3%
  • Open — no brand owns it (9 brands, 13%)

Demand

Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein powder596K/yr
  • whey protein532K/yr
  • whey protein isolate158K/yr
  • protein161K/yr
  • optimum nutrition whey protein86K/yr
  • dymatize iso 100 protein81K/yr
  • whey protein powder59K/yr
  • iso 10050K/yr
  • isolate whey protein64K/yr
  • whey48K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Powder

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “الذوق العام”
35%of negative reviews mention “الذوق العام”
0.5%of orders come back
“Disgusting taste”
A buyer, on “الذوق العام”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Protein Powder questions

Answered from the same tracked data.