Protein Powder
Protein Powder clears our launch bar: a $5.2M/yr market growing +40.9% this quarter with returns at 0.5%.
Flapen Score
Top 9% of 419 Grocery niches · +11 vs the category median of 52
Is Protein Powder profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Protein Powder is a $5.2M/yr Amazon United Arab Emirates market (2.1M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 63/100.
Protein Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +40.9% over the last 90 days and 1.4% of searches end in a purchase.
$5.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 42 products
Top Protein Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MuscleTech | Nitro-Tech | Whey Protein Isolate & Peptides for Men and Women | 30g of Protein & 3g of Creatine | Muscle Building & Faster Recovery | Cookies and Cream | 1810 grams | 39 servings
- Price
- $182.30
- Rating
- 4.0/5
- Reviews
- 4,304
- Age
- 13y ago
Dymatize ISO 100 0 Carb Whey Cookies & Cream 5 lb
- Price
- $302.43
- Rating
- 4.5/5
- Reviews
- 2,110
- Age
- 10y ago
MuscleTech | Nitro-Tech | Whey Protein Isolate & Peptides for Men and Women | 30g of Protein & 3g of Creatine | Muscle Building & Faster Recovery | Milk Chocolate | 998 grams | 20 servings
- Price
- $131.07
- Rating
- 4.3/5
- Reviews
- 352
- Age
- 13y ago
Optimum Nutrition (ON) Gold Standard 100% Isolate 25 Grams of Protein Hydrolyzed and Ultra-Filtered Whey Protein Isolate - Rich Vanilla 2.91 lbs 44 Servings (1.32 KG)
- Price
- $290.15
- Rating
- 4.5/5
- Reviews
- 1,824
- Age
- 7y ago
Dymatize Elite 100% Whey Gourmet Vanilla 5 LB 5.0 (2)
- Price
- $251.34
- Rating
- 4.6/5
- Reviews
- 4,532
- Age
- 13y ago
Trending
90-day click momentum
Applied Nutrition Critical Whey Protein Powder 2kg - High Protein Powder Protein Milkshake Muscle Building Supplement with BCAAs & Glutamine (2kg - 67 Servings) (2kg Salted Caramel)
- Price
- $203.86
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 2y ago
MuscleTech | Nitro-Tech | Whey Protein Isolate & Peptides for Men and Women | 30g of Protein & 3g of Creatine | Muscle Building & Faster Recovery | Milk Chocolate | 998 grams | 20 servings
- Price
- $131.07
- Rating
- 4.3/5
- Reviews
- 352
- Age
- 13y ago
Dymatize ISO100 Fruty Pebbles 5Lb
- Price
- $270.03
- Rating
- 4.6/5
- Reviews
- 4,163
- Age
- 6y ago
Dymatize ISO 100 20 Serving Chocolate Penut Butter 650 Gm
- Price
- $127.04
- Rating
- 4.5/5
- Reviews
- 1,475
- Age
- 3y ago
MuscleBlaze Biozorb Performance Whey Protein (Rich Chocolate 5lbs / 2.27kg) | Clinically Tested 50% Higher Protein Absorption
- Price
- $243.93
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 2y ago
Newest
by launch date
Optimum Nutrition 100% Whey Protein Gold Standard (32 oz) Fruity Cereal Flavor (32 oz)
- Price
- $110.60
- Rating
- 4.3/5
- Reviews
- 381
- Age
- 1y ago
Applied Nutrition Critical Whey Protein Powder 2kg - High Protein Powder Protein Milkshake Muscle Building Supplement with BCAAs & Glutamine (2kg - 67 Servings) (2kg Salted Caramel)
- Price
- $203.86
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 2y ago
POLE NUTRITION WHEY PROTEIN Cafe Frappe
- Price
- $172.35
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 2y ago
MuscleBlaze Biozorb Performance Whey Protein (Rich Chocolate 2lbs / 907g) | Clinically Tested 50% Higher Protein Absorption
- Price
- $122.09
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 2y ago
MuscleBlaze Biozorb Performance Whey Protein (Rich Chocolate 5lbs / 2.27kg) | Clinically Tested 50% Higher Protein Absorption
- Price
- $243.93
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
49
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
42%
Top 20: 77%
Open market
13%
- Dymatize36%
- Muscletech25%
- Optimum Nutrition14%
- THORNE5%
- MuscleBlaze3%
- laperva3%
- Open — no brand owns it (9 brands, 13%)
Protein Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 1.7×
Top Protein Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- protein powder596K/yr
- whey protein532K/yr
- whey protein isolate158K/yr
- protein161K/yr
- optimum nutrition whey protein86K/yr
- dymatize iso 100 protein81K/yr
- whey protein powder59K/yr
- iso 10050K/yr
- isolate whey protein64K/yr
- whey48K/yr
What reviews say buyers love and hate about Protein Powder
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Good taste”
“Excellent product”
“very sweet”
“Very nice flavour and very sweet and smooth”
“Good Protein”
What buyers complain about
85% of reviews“Disgusting taste”
“Extremely sweet”
“Terrible artifical sugary taste”
“Weird texture”
“This one is less lactose”
Protein Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Protein Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
