Protein Powder
MaybeShoppers spend $5.2M a year here. But buyers convert on only 1.4% of searches, so Protein Powder is a Maybe.
- Flapen Score
- 63 / 100Top 9% of 419 Grocery niches · +11 vs the category median of 5263
- Market size
- $5.2M/yr2.1M searches / yr
- 90-day growth
- +40.9%search demand this quarter
- Competition
- 42%top-5 click share · 15 brands · 49 sellers
Flapen Score
Protein Powder against its category
The dotted line is the Grocery average. Past it, Protein Powder is stronger. Inside it, weaker.
Market
The Protein Powder market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Protein Powder 2.1M times last year and spent an estimated $5.2M. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +40.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $5.2Ma year
- Peak month
- June1.7× the quietest month
- Top search term
- protein powder596K searches a year
02 · Price
A sale here is worth $172.67.
Listings sell for $172.67 on average, from $43.72 to $302.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $172.67 that is $86K to $130K a year per listing.
- Average price
- $172.67above the $15 to $100 sweet spot
- Price range
- $43.72–$302.43
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $86K–$130K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #154 within Grocery. It carries 1,904 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 98%
- Out of stock, average day
- 1.5%
- Average rank
- #154in Grocery
- Average rating
- 4.32 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,904per listing
- Listings tracked
- 42
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MuscleTech | Nitro-Tech | Whey Protein Isolate & Peptides for Men and Women | 30g of Protein & 3g of Creatine | Muscle Building & Faster Recovery | Cookies and Cream | 1810 grams | 39 servings
- Price
- $182.30
- Rating
- 4.0/5
- Reviews
- 4,304
- Age
- 13y ago

Dymatize ISO 100 0 Carb Whey Cookies & Cream 5 lb
- Price
- $302.43
- Rating
- 4.5/5
- Reviews
- 2,110
- Age
- 10y ago

MuscleTech | Nitro-Tech | Whey Protein Isolate & Peptides for Men and Women | 30g of Protein & 3g of Creatine | Muscle Building & Faster Recovery | Milk Chocolate | 998 grams | 20 servings
- Price
- $131.07
- Rating
- 4.3/5
- Reviews
- 352
- Age
- 13y ago

Optimum Nutrition (ON) Gold Standard 100% Isolate 25 Grams of Protein Hydrolyzed and Ultra-Filtered Whey Protein Isolate - Rich Vanilla 2.91 lbs 44 Servings (1.32 KG)
- Price
- $290.15
- Rating
- 4.5/5
- Reviews
- 1,824
- Age
- 7y ago

Dymatize Elite 100% Whey Gourmet Vanilla 5 LB 5.0 (2)
- Price
- $251.34
- Rating
- 4.6/5
- Reviews
- 4,532
- Age
- 13y ago
Trending
90-day click momentum
Applied Nutrition Critical Whey Protein Powder 2kg - High Protein Powder Protein Milkshake Muscle Building Supplement with BCAAs & Glutamine (2kg - 67 Servings) (2kg Salted Caramel)
- Price
- $203.86
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 2y ago

MuscleTech | Nitro-Tech | Whey Protein Isolate & Peptides for Men and Women | 30g of Protein & 3g of Creatine | Muscle Building & Faster Recovery | Milk Chocolate | 998 grams | 20 servings
- Price
- $131.07
- Rating
- 4.3/5
- Reviews
- 352
- Age
- 13y ago

Dymatize ISO100 Fruty Pebbles 5Lb
- Price
- $270.03
- Rating
- 4.6/5
- Reviews
- 4,163
- Age
- 6y ago

Dymatize ISO 100 20 Serving Chocolate Penut Butter 650 Gm
- Price
- $127.04
- Rating
- 4.5/5
- Reviews
- 1,475
- Age
- 3y ago

MuscleBlaze Biozorb Performance Whey Protein (Rich Chocolate 5lbs / 2.27kg) | Clinically Tested 50% Higher Protein Absorption
- Price
- $243.93
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 2y ago
Newest
by launch date
Optimum Nutrition 100% Whey Protein Gold Standard (32 oz) Fruity Cereal Flavor (32 oz)
- Price
- $110.60
- Rating
- 4.3/5
- Reviews
- 381
- Age
- 1y ago

Applied Nutrition Critical Whey Protein Powder 2kg - High Protein Powder Protein Milkshake Muscle Building Supplement with BCAAs & Glutamine (2kg - 67 Servings) (2kg Salted Caramel)
- Price
- $203.86
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 2y ago

POLE NUTRITION WHEY PROTEIN Cafe Frappe
- Price
- $172.35
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 2y ago

MuscleBlaze Biozorb Performance Whey Protein (Rich Chocolate 2lbs / 907g) | Clinically Tested 50% Higher Protein Absorption
- Price
- $122.09
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 2y ago

MuscleBlaze Biozorb Performance Whey Protein (Rich Chocolate 5lbs / 2.27kg) | Clinically Tested 50% Higher Protein Absorption
- Price
- $243.93
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
49
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
42%
Top 20: 77%
Open market
13%
- Dymatize36%
- Muscletech25%
- Optimum Nutrition14%
- THORNE5%
- MuscleBlaze3%
- laperva3%
- Open — no brand owns it (9 brands, 13%)
Demand
Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 1.7×
Search terms
Top Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein powder596K/yr
- whey protein532K/yr
- whey protein isolate158K/yr
- protein161K/yr
- optimum nutrition whey protein86K/yr
- dymatize iso 100 protein81K/yr
- whey protein powder59K/yr
- iso 10050K/yr
- isolate whey protein64K/yr
- whey48K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Powder
We read the reviews and the return reasons for every product selling here.
“Disgusting taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Powder questions
Answered from the same tracked data.









