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Protein Oats

Fail

The top 5 brands take 100% of clicks, so Protein Oats is a Fail.

Flapen Score
43
43 / 100
Ranks 347 of 419 Grocery niches · −9 vs the category median of 52
Market size
$97K/yr98K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
89%top-5 click share · 4 brands · 23 sellers

Flapen Score

Protein Oats against its category

The dotted line is the Grocery average. Past it, Protein Oats is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Oats market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Protein Oats 98K times last year and spent an estimated $97K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
2.1%
Market size, estimated
$97Ka year
Top search term
pintola high protein oats34K searches a year

02 · Price

A sale here is worth $46.09.

Listings sell for $46.09 on average, from $14.93 to $81.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $46.09 that is $5K to $12K a year per listing.

Average price
$46.09inside the $15 to $100 sweet spot
Price range
$14.93–$81.66
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #56 within Grocery. It carries 1,855 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
50%
Out of stock, average day
6.3%
Average rank
#56in Grocery
Average rating
4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,855per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Protein Oats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

$0$10K$19K$29K$39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Pintola75%
  • DC DOCTORS CHOICE16%
  • MuscleBlaze5%
  • FITNESS3%
  • Open — no brand owns it (0%)

Demand

Protein Oats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 3.7× · 10 of 12 months tracked

Search terms

Top Protein Oats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pintola high protein oats34K/yr
  • protein oats28K/yr
  • pintola11K/yr
  • high protein oats10K/yr
  • pintola oats5K/yr
  • doctor choice protein oats4K/yr
  • dr choice protein oats4K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Oats

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “الجودة الشاملة”
17%of negative reviews mention “سهولة المضغ/البلع”
0.5%of orders come back
“Hard, difficult to chew”
A buyer, on “سهولة المضغ/البلع”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Protein Oats questions

Answered from the same tracked data.