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Protein Milk

Fail

Shoppers spend only $14K a year here, so Protein Milk is a Fail.

Flapen Score
46
46 / 100
Ranks 311 of 419 Grocery niches · −6 vs the category median of 52
Market size
$14K/yr55K searches / yr
90-day growth
+82.7%search demand this quarter
Competition
71%top-5 click share · 6 brands · 13 sellers

Flapen Score

Protein Milk against its category

The dotted line is the Grocery average. Past it, Protein Milk is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Milk market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Protein Milk 55K times last year and spent an estimated $14K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +82.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+82.7%
Conversion, latest week
3.1%
Market size, estimated
$14Ka year
Peak month
July3.0× the quietest month
Top search term
protein milk38K searches a year

02 · Price

A sale here is worth $8.39.

Listings sell for $8.39 on average, from $3.75 to $45.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.39 that is $2K to $4K a year per listing.

Average price
$8.39under the $15 to $100 sweet spot
Price range
$3.75–$45.60
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Grocery. It carries 37 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Grocery
Average rating
4.47 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
37per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$1K$3K$4K$6K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Marmum44%
  • Lacnor18%
  • NADA16%
  • Nada14%
  • Almarai6%
  • YoPRO2%

Demand

Protein Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Protein Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein milk38K/yr
  • marmum protein milk9K/yr
  • high protein milk4K/yr
  • nada protein milk3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Milk

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “المحتوى الغذائي”
100%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“The taste is bad”
A buyer, on “الذوق العام”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Protein Milk questions

Answered from the same tracked data.