Poha
FailPrices span $2.83–$8.38, mostly outside the sweet spot, so Poha is a Fail.
- Flapen Score
- 38 / 100Ranks 399 of 419 Grocery niches · −14 vs the category median of 5238
- Market size
- $45K/yr46K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 15 sellers
Flapen Score
Poha against its category
The dotted line is the Grocery average. Past it, Poha is stronger. Inside it, weaker.
Market
The Poha market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Poha 46K times last year and spent an estimated $45K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.
01 · Demand
21.1% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 21.1%
- Market size, estimated
- $45Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- poha32K searches a year
02 · Price
A sale here is worth $4.62.
Listings sell for $4.62 on average, from $2.83 to $8.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $4.62 that is $3K to $5K a year per listing.
- Average price
- $4.62under the $15 to $100 sweet spot
- Price range
- $2.83–$8.38
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #122 within Grocery. It carries 1,253 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #122in Grocery
- Average rating
- 4.41 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,253per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Poha products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LuLu Aval Thick 500g
- Price
- $4.01
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 3y ago

Natures Choice RICE FLAKES (POWA) THICK 500G
- Price
- $2.83
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 7y ago

Madhoor Poha Thick Rice Flakes 1kg
- Price
- $6.45
- Rating
- 4.2/5
- Reviews
- 85
- Age
- 5y ago

Organic Tattva Flattened Rice Poha 500 g
- Price
- $4.25
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 3y ago

Fortune Thick Poha 1kg | Premium Flattened Rice | Thick & Crunchy Texture | Ideal for Breakfast & Snacks
- Price
- $7.30
- Rating
- 4.4/5
- Reviews
- 6,681
- Age
- 1y ago
Trending
90-day click momentum
POHA THICK 500GM
- Price
- $3.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Madhoor Poha Thick Rice Flakes 1kg
- Price
- $6.45
- Rating
- 4.2/5
- Reviews
- 85
- Age
- 5y ago

Natures Choice RICE FLAKES (POWA) THICK 500G
- Price
- $2.83
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 7y ago

Organic Tattva Flattened Rice Poha 500 g
- Price
- $4.25
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 3y ago

LuLu Aval Thick 500g
- Price
- $4.01
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 3y ago
Newest
by launch date
POHA THICK 500GM
- Price
- $3.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Fortune Thick Poha 1kg | Premium Flattened Rice | Thick & Crunchy Texture | Ideal for Breakfast & Snacks
- Price
- $7.30
- Rating
- 4.4/5
- Reviews
- 6,681
- Age
- 1y ago

Fortune Thick Poha 500g | Premium Thick Flattened Rice | Perfect for Poha Chivda & Snacks
- Price
- $4.16
- Rating
- 4.4/5
- Reviews
- 6,681
- Age
- 1y ago

Organic Tattva Flattened Rice Poha 500 g
- Price
- $4.25
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 3y ago

LuLu Aval Thick 500g
- Price
- $4.01
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
15
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Lulu30%
- Natures Choice27%
- Madhoor18%
- Organic Tattva10%
- FORTUNE8%
- INDIA MILLS4%
- Open — no brand owns it (1 brand, 3%)
Demand
Poha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Poha search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- poha32K/yr
- poha jada 1 kg7K/yr
- rice flakes4K/yr
- poha jada2K/yr
Reviews and returns
What reviews say buyers love and hate about Poha
We read the reviews and the return reasons for every product selling here.
“Not good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Poha questions
Answered from the same tracked data.









