poha
Skip itPrices mostly outside the sweet spot ($2.83–$8.38) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,253.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Avg price
Bad$4.62avg listing price — sweet spot $15–$100
Market size
Bad$45K$45K/yr · 46K searches
Price range
Bad$2.83–$8.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, poha is a $45K/yr Amazon United Arab Emirates market (46K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
poha market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $58K–$69K
- units × avg price
- Conversion rate
- 21.1%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 9%
- Out of stock
- 4.6%
- Avg brand age
- 53 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
15
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Lulu30%
- Natures Choice27%
- Madhoor18%
- Organic Tattva10%
- FORTUNE8%
- INDIA MILLS4%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 51 weeks — -0.8% search growth over the last 90 days.Top poha search terms
- poha32K/yr
- poha jada 1 kg7K/yr
- rice flakes4K/yr
- poha jada2K/yr
Top poha products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LuLu Aval Thick 500g
Lulu$4.014.5★64 rev
Natures Choice RICE FLAKES (POWA) THICK 500G
Natures Choice$2.834.3★141 rev
Madhoor Poha Thick Rice Flakes 1kg
Madhoor$6.454.2★85 rev
Organic Tattva Flattened Rice Poha 500 g
Organic Tattva$4.254.7★42 rev
Fortune Thick Poha 1kg | Premium Flattened Rice | Thick & Crunchy Texture | Ideal for Breakfast & Snacks
FORTUNE$7.304.4★6,681 rev
Newest
by launch date
POHA THICK 500GM
Madhoor$3.401 rev
Fortune Thick Poha 1kg | Premium Flattened Rice | Thick & Crunchy Texture | Ideal for Breakfast & Snacks
FORTUNE$7.306,681 rev
Fortune Thick Poha 500g | Premium Thick Flattened Rice | Perfect for Poha Chivda & Snacks
FORTUNE$4.166,681 rev
Organic Tattva Flattened Rice Poha 500 g
Organic Tattva$4.2542 rev
LuLu Aval Thick 500g
Lulu$4.0164 rev
What buyers say about poha
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“value for money”
“Tasty”
What buyers complain about
“Not good quality”
“it has some terrible adulteration where it smells horrible perfume in mouth”
“Horrible taste and adulterated with perfume”
Common questions
- Is poha profitable to sell on Amazon United Arab Emirates?
- The niche generates $45K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the poha niche?
- 7 brands and 15 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in poha?
- Top complaints mined from reviews: الجودة الشاملة, يشم, الذوق العام. The return rate is 0.0%.
- What does it cost to enter the poha niche?
- Listings span $2.83–$8.38; the average listing price is $4.62 (sweet spot $15–$100). The average incumbent carries 1,253 reviews — the moat a new listing must climb.