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Poha

Fail

Prices span $2.83–$8.38, mostly outside the sweet spot, so Poha is a Fail.

Flapen Score
38
38 / 100
Ranks 399 of 419 Grocery niches · −14 vs the category median of 52
Market size
$45K/yr46K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
85%top-5 click share · 7 brands · 15 sellers

Flapen Score

Poha against its category

The dotted line is the Grocery average. Past it, Poha is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poha market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Poha 46K times last year and spent an estimated $45K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

21.1% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
21.1%
Market size, estimated
$45Ka year
Peak month
August1.7× the quietest month
Top search term
poha32K searches a year

02 · Price

A sale here is worth $4.62.

Listings sell for $4.62 on average, from $2.83 to $8.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $4.62 that is $3K to $5K a year per listing.

Average price
$4.62under the $15 to $100 sweet spot
Price range
$2.83–$8.38
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$3K–$5K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #122 within Grocery. It carries 1,253 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#122in Grocery
Average rating
4.41 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,253per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Poha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

$0$4K$9K$13K$18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • Lulu30%
  • Natures Choice27%
  • Madhoor18%
  • Organic Tattva10%
  • FORTUNE8%
  • INDIA MILLS4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Poha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Poha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poha32K/yr
  • poha jada 1 kg7K/yr
  • rice flakes4K/yr
  • poha jada2K/yr

Reviews and returns

What reviews say buyers love and hate about Poha

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not good quality”
A buyer, on “الجودة الشاملة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Poha questions

Answered from the same tracked data.