Poha
prices mostly outside the sweet spot ($2.83–$8.38) — Poha doesn't clear our bar today.
Flapen Score
Ranks 399 of 419 Grocery niches · −14 vs the category median of 52
Is Poha profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Poha is a $45K/yr Amazon United Arab Emirates market (46K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.
Poha: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.8% over the last 90 days and 21.1% of searches end in a purchase.
$45K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 11 products
Top Poha products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LuLu Aval Thick 500g
- Price
- $4.01
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 3y ago
Natures Choice RICE FLAKES (POWA) THICK 500G
- Price
- $2.83
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 7y ago
Madhoor Poha Thick Rice Flakes 1kg
- Price
- $6.45
- Rating
- 4.2/5
- Reviews
- 85
- Age
- 5y ago
Organic Tattva Flattened Rice Poha 500 g
- Price
- $4.25
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 3y ago
Fortune Thick Poha 1kg | Premium Flattened Rice | Thick & Crunchy Texture | Ideal for Breakfast & Snacks
- Price
- $7.30
- Rating
- 4.4/5
- Reviews
- 6,681
- Age
- 1y ago
Trending
90-day click momentum
POHA THICK 500GM
- Price
- $3.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Madhoor Poha Thick Rice Flakes 1kg
- Price
- $6.45
- Rating
- 4.2/5
- Reviews
- 85
- Age
- 5y ago
Natures Choice RICE FLAKES (POWA) THICK 500G
- Price
- $2.83
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 7y ago
Organic Tattva Flattened Rice Poha 500 g
- Price
- $4.25
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 3y ago
LuLu Aval Thick 500g
- Price
- $4.01
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 3y ago
Newest
by launch datePOHA THICK 500GM
- Price
- $3.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Fortune Thick Poha 1kg | Premium Flattened Rice | Thick & Crunchy Texture | Ideal for Breakfast & Snacks
- Price
- $7.30
- Rating
- 4.4/5
- Reviews
- 6,681
- Age
- 1y ago
Fortune Thick Poha 500g | Premium Thick Flattened Rice | Perfect for Poha Chivda & Snacks
- Price
- $4.16
- Rating
- 4.4/5
- Reviews
- 6,681
- Age
- 1y ago
Organic Tattva Flattened Rice Poha 500 g
- Price
- $4.25
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 3y ago
LuLu Aval Thick 500g
- Price
- $4.01
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
15
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Lulu30%
- Natures Choice27%
- Madhoor18%
- Organic Tattva10%
- FORTUNE8%
- INDIA MILLS4%
- Open — no brand owns it (1 brand, 3%)
Poha demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Poha search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- poha32K/yr
- poha jada 1 kg7K/yr
- rice flakes4K/yr
- poha jada2K/yr
What reviews say buyers love and hate about Poha
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good quality”
“value for money”
“Tasty”
What buyers complain about
100% of reviews“Not good quality”
“it has some terrible adulteration where it smells horrible perfume in mouth”
“Horrible taste and adulterated with perfume”
Common Poha questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
