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Pesto

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $36K a year here, so Pesto is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 419 Grocery niches · +3 vs the category median of 52
Market size
$36K/yr26K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
52%top-5 click share · 7 brands · 22 sellers

Flapen Score

Pesto against its category

The dotted line is the Grocery average. Past it, Pesto is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pesto market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Pesto 26K times last year and spent an estimated $36K. The top 5 brands take 96% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
7.0%
Market size, estimated
$36Ka year
Peak month
November1.5× the quietest month
Top search term
pesto14K searches a year

02 · Price

A sale here is worth $19.55.

Listings sell for $19.55 on average, from $10.37 to $58.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.55 that is $2K to $5K a year per listing.

Average price
$19.55inside the $15 to $100 sweet spot
Price range
$10.37–$58.38
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #62 within Grocery. It carries 147 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
90%
Out of stock, average day
5.8%
Average rank
#62in Grocery
Average rating
4.35 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
147per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Pesto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

22

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

1%

  • Barilla33%
  • Sacla33%
  • Filippo Berio18%
  • Gustibus6%
  • La Molisana6%
  • Panzani3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pesto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Pesto

We read the reviews and the return reasons for every product selling here.

78%of positive reviews mention “الذوق العام”
100%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Normal. Taste was not well really”
A buyer, on “الذوق العام”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Pesto questions

Answered from the same tracked data.