Pesto
MaybeReturns run at only 0.0% of orders. But shoppers spend only $36K a year here, so Pesto is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 419 Grocery niches · +3 vs the category median of 5255
- Market size
- $36K/yr26K searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 52%top-5 click share · 7 brands · 22 sellers
Flapen Score
Pesto against its category
The dotted line is the Grocery average. Past it, Pesto is stronger. Inside it, weaker.
Market
The Pesto market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Pesto 26K times last year and spent an estimated $36K. The top 5 brands take 96% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $36Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- pesto14K searches a year
02 · Price
A sale here is worth $19.55.
Listings sell for $19.55 on average, from $10.37 to $58.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.55 that is $2K to $5K a year per listing.
- Average price
- $19.55inside the $15 to $100 sweet spot
- Price range
- $10.37–$58.38
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #62 within Grocery. It carries 147 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 90%
- Out of stock, average day
- 5.8%
- Average rank
- #62in Grocery
- Average rating
- 4.35 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 147per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Pesto products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Barilla Pesti Alla Genovese 190g
- Price
- $14.81
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 7y ago

Saclà Wild Garlic Pesto 190 g green with wild and basil with a light aromatic flavor; basil and garlic with a rich taste
- Price
- $12.19
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 7y ago

Filippo Berio Organic Classic Pesto Sauce 190g
- Price
- $15.78
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 1y ago

Filippo Berio Basil and Ricotta Pesto Creamy and Delicate No Garlic 190g
- Price
- $14.96
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 5mo ago

Gustibus Basil Pesto 190 gm
- Price
- $10.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Trending
90-day click momentum
Filippo Berio Classic Pesto 190g
- Price
- $17.03
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 7y ago

Barilla Pesto Genovese 2 x 190g
- Price
- $23.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Filippo Berio Basil and Ricotta Pesto Creamy and Delicate No Garlic 190g
- Price
- $14.96
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 5mo ago

Gustibus Basil Pesto 190 gm
- Price
- $10.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Filippo Berio Organic Classic Pesto Sauce 190g
- Price
- $15.78
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch date
Filippo Berio Basil and Ricotta Pesto Creamy and Delicate No Garlic 190g
- Price
- $14.96
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 5mo ago

Barilla Pesto Genovese 2 x 190g
- Price
- $23.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Gustibus Basil Pesto 190 gm
- Price
- $10.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Filippo Berio Organic Classic Pesto Sauce 190g
- Price
- $15.78
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 1y ago

Barilla Pesto Basilico and Pistacchio Pesto Pasta Sauce with Italian Basil and Pistachios 190 g
- Price
- $22.78
- Rating
- 4.4/5
- Reviews
- 656
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
22
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
1%
- Barilla33%
- Sacla33%
- Filippo Berio18%
- Gustibus6%
- La Molisana6%
- Panzani3%
- Open — no brand owns it (1 brand, 1%)
Demand
Pesto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Pesto
We read the reviews and the return reasons for every product selling here.
“Normal. Taste was not well really”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pesto questions
Answered from the same tracked data.









